Derrica Wuddah Korletey

• Collaborated with internal stakeholders to set precise event and sponsorship goals
• Managed event and sponsorship calendar system
• Suggested enhancements for marketing plans to boost event revenue
• Directed event experience strategy for enhancing audience engagement
• Directed event team to cultivate sustainable customer relationships allowing sales goals achievement
• Overseeing comprehensive event department operations, from sales to administrative procedures
• Oversaw vendor interactions ensuring clear communication and efficient order processing

• Established and nurtured client relationships to maintain business loyalty
• Built stronger connections with current clients by suggesting tailored solutions
• Compiling regular progress and forecast reports for stakeholders
• Cultivated strong connections with major clients
• Performed periodic evaluations of customer accounts for service enhancement opportunities
• Ensured accuracy in records of sales data, account activity, and customer feedback.

• Coordinating project management activities, resources, equipment, and information.
• Breaking projects into doable actions and setting timeframes.
• Liaising with clients to identify and define requirements, scope, and objectives.
• Assigning tasks to internal teams and assisting with schedule management.
• Making sure that clients' needs are met as projects evolve.
• Helping prepare budgets.
• Analyzing risks and opportunities.
• Overseeing project procurement management.
• Monitoring project progress and handling any issues that arise.
• Acting as the point of contact and communicating project status to all participants.
• Creating and maintaining comprehensive project documentation, plans, and reports.
• Ensuring standards and requirements are met through conducting quality assurance tests.

Key Projects Undertaken.

• Collaborated in developing concepts for the Ecobank Salary account promotion 2021-2023
• Developed and managed the entire project for the GB Foods Ga East Wellness Center inauguration
• Experiential marketing planning and execution.
• Organized open market promotions for Beta Malt
• Executed educational in-mall campaigns for GhQR system across sixteen regions of Ghana
• Tracked key performance indicators like cost and timeline
• Regularly reviewed project documentation

• Coordinated brand activation initiatives across five regional areas
• Directed strategic planning via consumer analysis for optimal client outcomes
• Cultivated strong professional relationships with both internal and external partners
• Assessing activation plan effectiveness with field sales managers and cross-functional teams
• Crafted and executed strategies for brand activation, enhancing customer interaction.
• Coordinated logistics of promotional events for product and service launches
• Developed unique strategies to increase brand recognition.

• Coordinated field activation projects with comprehensive planning and budgeting
• Compiled project reports for internal assessment
• Managed creation of advertising assets adhering to clients' brand standards
• Evaluated project data to highlight improvement areas.
• Ensured consistent tracking of cost, timeline, and quality control under various projects.
• Conducted routine assessments of project records