Summary
Overview
Work History
Education
Skills
Timeline
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DENNIS AGGREY-AMPIAH

-
Greater Accra

Summary

A highly motivated and results-oriented communications and marketing professional with Ten years of experience. Skilled in crafting data-driven communication strategies, developing engaging content, and implementing successful digital marketing campaigns across various platforms. Proven ability to leverage data analytics to optimize strategies, improve efficiency, and achieve measurable results.

Overview

9
9
years of professional experience

Work History

Information /Publicity Officer

Volta River Authority
04.2021 - Current
  • Conduct keyword research to optimize existing content and identify new opportunities, resulting in increased organic reach and engagement
  • Creating persuasive content for various communication channels, such as press releases, articles and multimedia materials, effectively reaching target audiences and driving brand awareness
  • Creating engaging content for the organization's website, social media platforms, and newsletters
  • Developing and executing comprehensive communication strategies to promote brand reputation and enhance stakeholder engagement for the organization
  • Engaging the media and performing daily media monitoring
  • Collaborate with government officials, international organizations, and media outlets to establish partnerships and maximize the impact of communication initiatives
  • Research timely topics and digital trends to enhance content strategy and improve effectiveness.
  • Facilitate press conferences and other outreach events to raise visibility of organization.
  • Collaborate with government officials, international organizations, and media outlets to establish partnerships and maximize the impact of communication initiatives.

Communication/Marketing Consultant

Clay Group
11.2017 - 02.2022
  • Developed and executed strategic communications plans to promote the organization's mission and vision
  • Developed and executed comprehensive strategic digital marketing plan to support organizational goals, including marketing automation campaigns, SEO, remarketing campaigns, and social media engagement
  • Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
  • Led digital marketing efforts, including SEO, social media advertising, and email marketing, resulting in a 20% increase in website traffic and a 15% boost in online conversions
  • Utilized analytics tools to track campaign performance, generate reports, and provide actionable insights for continuous improvement
  • Tracked and analyzed performance, identified best resource allocation, and provided strategic and tactical recommendations based on data insights.

Compliance and Data Officer

Social Security and National Insurance Trust
06.2016 - 03.2019
  • Accelerated the decision-making process for member onboarding from 4 days to 2 days by consistently meeting deadlines for submitting related reports
  • Streamlined onboarding procedures, resulting in a 20% increase in member and establishment subscriptions to the Trust
  • Decreased the rate of errors on member statements by 60% through data cleaning and migration to new databases for accessibility.
  • Served as a liaison between IT departments and end users during system upgrades or enhancements, facilitating clear communication channels throughout implementation projects.

Assistant Operations Officer

UMB Bank
12.2014 - 01.2016
  • Conducted Daily Call-Over on all transactions with meticulous attention to detail, ensuring accuracy and compliance with banking regulations.
  • Processed all in-house and third-party cheques efficiently, consistently meeting or exceeding processing time targets.
  • Demonstrated exceptional efficiency in receiving and accurately keying bulk cash payments, contributing to streamlined cash handling processes.
  • Successfully executed SWIFT and ACH Transfers with precision, achieving a 100% success rate in transaction completion.
  • Managed ATM operations, including cash replenishment, maintenance, and troubleshooting, to ensure uninterrupted service for customers.

Education

Bachelor of Arts Political Science and Psychology -

University of Ghana

Postgraduate Diploma in Professional Marketing - undefined

Chartered Institute of Marketing (CIM UK)

Data Analytics & Power BI (SQL) -

Ghana-India Kofi Annan Centre of Excellence in ICT
Accra
04.2001 -

MBA Marketing -

Ghana Institute of Management and Public Administration

Skills

Effective Communication

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Timeline

Information /Publicity Officer

Volta River Authority
04.2021 - Current

Communication/Marketing Consultant

Clay Group
11.2017 - 02.2022

Compliance and Data Officer

Social Security and National Insurance Trust
06.2016 - 03.2019

Assistant Operations Officer

UMB Bank
12.2014 - 01.2016

Data Analytics & Power BI (SQL) -

Ghana-India Kofi Annan Centre of Excellence in ICT
04.2001 -

Bachelor of Arts Political Science and Psychology -

University of Ghana

Postgraduate Diploma in Professional Marketing - undefined

Chartered Institute of Marketing (CIM UK)

MBA Marketing -

Ghana Institute of Management and Public Administration

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