Deloris Jade Ababio
Accra
Summary
Dynamic entrepreneur and marketing strategist with a proven track record at Skin Radiance by Dee and Frey&Frays Limited. Excelled in raising capital, enhancing brand visibility, and driving customer engagement through innovative campaigns. Skilled in strategic thinking and entrepreneurial leadership, achieving significant market penetration and customer satisfaction improvements.
Overview
7
7
years of professional experience
Work History
Startup Founder
Skin Radiance by Dee
05.2020 - Current
- Developed business plan to launch startup venture.
- Conducted market research and identified target customer segments.
- Raised capital through private equity, debt financing, and other sources.
- Created a website and social media presence to promote the startup.
- Developed strategies for marketing campaigns to increase brand awareness.
- Analyzed industry trends to assess current competitive landscape and identify new opportunities.
- Monitored performance metrics such as sales volume, customer satisfaction scores.
Marketing Intern
Frey&Frays Limited
Accra
02.2018 - 04.2018
- Developed content and promotional materials for various campaigns.
- Created and executed social media strategies to increase customer engagement.
- Compiled data on customer demographics, preferences, needs, and buying habits.
- Conducted customer surveys to gather feedback about products and services.
- Coordinated with vendors to ensure timely delivery of promotional materials.
Education
Master of Arts - Brands And Communication Management
University of Professional Studies
11-2024
Facial Treatment / Cosmetic Science /Chemistry
Beauty Therapy Institute
Accra 10-2024
Bachelor of Science - Marketing
University of Professional Studies Accra
10-2022
Skills
- Entrepreneurial leadership
- Marketing expertise
- Strategic Thinking
- Trends Analysis
Languages
English
First Language
Twi
Advanced
C1
Fante
Advanced
C1
Timeline
Startup Founder
Skin Radiance by Dee
05.2020 - Current
Marketing Intern
Frey&Frays Limited
02.2018 - 04.2018
Master of Arts - Brands And Communication Management
University of Professional Studies
Facial Treatment / Cosmetic Science /Chemistry
Beauty Therapy Institute
Bachelor of Science - Marketing
University of Professional Studies Accra