DELA KWADZO SEPENU
Accra
Summary
Marketing leader with measurable success increasing brand visibility and community engagement through digital marketing and SEO. Directed campaigns and team execution resulting in 50–70% growth in organic traffic. Applied project management and data analysis to deliver performance-driven marketing strategies and market growth.
Overview
1
1
Certification
9
9
years of professional experience
Work History
Head of Marketing (Community Manager, Content Strategist, Marketing & PR Lead)
Geia Technologies
06.2024 - 04.2026
- Led marketing strategy for a health-tech startup, driving content and digital initiatives that increased brand visibility and community engagement.
- Coordinated cross-functional teams of writers, designers, and developers to deliver consistent, brand-aligned content across web and email platforms.
- Oversaw the planning, production, and publication of blog content, resulting in a 30-40% increase in organic traffic and improved audience retention over time.
- Managed and supervised email marketing campaigns and newsletters, contributing to a 20-25% growth in subscriber engagement and more consistent open and click-through rates.
- Leveraged WordPress and key plugins (SEO, analytics, and performance tools) to enhance website functionality and content discoverability.
- Monitored performance using Google Analytics and related tools, translating insights into strategy adjustments that led to a 15-20% improvement in overall content reach and engagement.
Marketing Lead and Project Consultant (Contract)
Globe Engineering Limited
01.2025 - 10.2025
- Designed a holistic marketing plan that oversaw entry of the organization into the MEP industry with 55% returns.
- Oversaw the recruitment and training of new marketing team staff to boost the marketing team.
- Oversaw and supervised the creation of marketing and advertisement content for the company.
- Designed a comprehensive budget that ensured proper campaign and ads spending for effective marketing.
- Designed and implemented a funnel that ensured that all due processes were followed with clients' on new contracts signed and payments were made accordingly.
Marketing and Sales Associate, Client Relationships Manager
Deseret School of Design
07.2024 - 03.2025
- Conducted cold calling and emailing campaigns, reaching out to over 100 potential clients monthly.
- Achieved a 35%-40% conversion rate of potential clients into paying customers on a monthly basis.
- Ensured 100% collection of client payments, contributing to consistent monthly revenue.
- Ensured consistent admission of 18 to 20 clients monthly with a sales return of GHC 40,000 TO GHC 60,000 depending on clients' chosen packages.
- Implemented a sales pipeline that saw 70% of clients become loyal or repeat customers for our other product offerings.
- Researched competitors and conducted market analysis to identify growth opportunities and best practices.
- Collaborated with partners to develop an internship program for recent graduates of the institution.
- Collected and addressed client feedback, working with management to resolve concerns efficiently.
Content Strategist, Marketing Specialist
LeadMonger. INC
01.2022 - 10.2023
- Developed and created social media content for clients' social media pages and drove social media page growths by 68% with 82% follower retention.
- Created, curated and managed Content Calendars for Clients.
- Created compelling advertisement copies that increased clients' revenue by 35%.
- Worked on customer centered intriguing campaign ideations for clients.
Producer & Show Host
Valley View Radio
Accra
09.2017 - 08.2021
- Planned and scheduled weekend shows for radio audience.
- Created and developed talk shows and music content for presenters.
- Produced Drive Time and other shows including sports shows for audience.
- Coordinated and presented on radio programs.
- Advised and engaged small businesses on advertising.
- Coordinated Facebook Live Videos for online audience.
- Pioneered, directed and hosted valley view radio's first Ghana's elections coverage in December 2021.
- Trained work-study students on the job for the radio station.
- Worked on outside live broadcasts for the station.
- Accra
Human Resource Assistant
Valley View Radio
Accra
09.2017 - 08.2021
- Responsible for the well-being of all volunteers and presenters at Valley View Radio.
- Relaying information from management to volunteers and vice versa.
- Accra
Media Department Head
Redeemer City Church
Accra
10.2019 - 05.2021
- Led the video and sound content production for Facebook audience.
- Building and managing social content to drive organic traffic.
- Recording and Editing Videos, and Audios for publicity.
- Accra
Education
Bachelor of Science - Marketing
Valley View University
Acca, Ghana08-2024
Skills
- Marketing strategy
- Digital marketing
- Email marketing
- SEO optimization
- Market research
- Brand management
- Customer engagement
- Data analysis
- Project management
- Team leadership
- Effective communication
- Creative thinking
- Time management
- Adaptability
- Agency management
- Creative direction
- Media planning
- Customer segmentation
- Mobile marketing
- Advertising campaigns
- E-commerce strategy
- Product marketing
- Marketing analytics
- CRM management
- Sales enablement
- Research
- Analytics
- Go-to-market strategy development
- Training and mentoring
- Online and mobile consumer marketing tools
Certification
- Workforce Collaboration and Development, Young African Leaders Initiative (YALI NETWORK)
- Management Strategies for People and Resources course, Young African Leaders Initiative (YALI PROFESSIONALS)
References
References available upon request.
Timeline
Marketing Lead and Project Consultant (Contract)
Globe Engineering Limited
01.2025 - 10.2025
Marketing and Sales Associate, Client Relationships Manager
Deseret School of Design
07.2024 - 03.2025
Head of Marketing (Community Manager, Content Strategist, Marketing & PR Lead)
Geia Technologies
06.2024 - 04.2026
Content Strategist, Marketing Specialist
LeadMonger. INC
01.2022 - 10.2023
Media Department Head
Redeemer City Church
10.2019 - 05.2021
Producer & Show Host
Valley View Radio
09.2017 - 08.2021
Human Resource Assistant
Valley View Radio
09.2017 - 08.2021
Bachelor of Science - Marketing
Valley View University