Daniel Sparkle Osei Owusu

• I built and established the field sales and functional team within the first quarter, creating the structure required to support Xiaomi’s market growth in Ghana.
• My team and I drove monthly sell-in from 800 to 6,000+ units, sell-through from 500 to 4,000+ units, and sell-out from 180 to 2,000+ units through disciplined KPI management, training, performance reviews, and incentive programs.
• Developed strong partnerships with major dealers and channel customers, enhancing product availability and boosting sell-through performance.
• We Overcame early channel resistance from established competitors by strengthening my relationships with dealers, introducing effective sales policies, and engaging key industry stakeholders.
• Expanded strategic channels by onboarding Jumia and Telefonika, increasing opportunities for product visibility and accessibility.
• Led team to strengthen Xiaomi’s brand presence through corporate and university engagements and strategic collaborations, including co-branding partnership with MTN Ghana.

• After becoming Retail Specialist in 2018, I grew average monthly smartphone sell-out from 15,000 to 50,000 units by closely managing KPIs, improving sales policies, developing my team, and maintaining strong relationships with dealers and customers with my able team.
• In FY2020–2021, I delivered 750,000 smartphone sell-out units and helped grow combined smartphone and feature-phone sell-through to 2.7 million units, which earned me recognition as a West Africa Region 2 Sales Star.
• I expanded itel into major retail chains and key accounts, using practical trade policies and stronger partnerships to improve product acceptance and visibility.
• I introduced “itel Red Day,” a weekly campaign that gave the brand a dedicated day in the market, helping us increase visibility, engage retailers and customers, and create stronger sales momentum.
• I worked to make the itel brand more visible and connected to our target customers through ATL, BTL and OOH activities, campus activations, targeted messaging, and co-branding partnerships with MTN and AirtelTigo.
• People development was an important part of my role. I personally recruited, trained, coached, and developed key team members, while promoting strong performers into bigger roles to motivate the wider team and build a stronger leadership pipeline.
• I developed the Western and Central Region markets, building the retail structure from the ground up while recruiting, training, and supporting teams to strengthen relationships with customers and grow the itel business.

Currently pursuing an MBA to strengthen my leadership, strategic thinking, and business management skills. The programme is helping me make better business decisions, solve real-world challenges, and contribute effectively to organisational growth.