Junior Copywriter Telemedia Communications Ltd.
Accra, Ghana
02.2021 - 04.2022
Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
Formatted copy to align with project-specific guidelines.
Developed short and long-term media outreach strategies in collaboration with cross-functional teams.
Improved click conversion rates with strategic creation of online advertisements.
Wrote social media outreach posts on both informational and promotional topics.
Conducted research to identify audience demographics, incorporating collected data into future copy.
Conducted thorough research to support persuasive claims in ad copy, improving campaign performance.
Collaborated with the creative team to develop visually appealing and effective ad campaigns.
Consistently met or exceeded client expectations by delivering high-quality copywriting services within budget constraints.
Gained expertise in client-specific tone of voice guidelines, consistently delivering on-brand copy across all projects.
Managed multiple projects simultaneously while adhering to strict deadlines, maintaining high-quality work standards.
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