Summary
Overview
Work History
Education
Skills
Accomplishments
Interests
Additional Information
Certification
References
Timeline
Generic

Daniel Annang

Tema

Summary

High-achieving business management professional with excellent leadership, communication, organizational, analytical and project management skills. Devises innovative solutions to resolve business and team management challenges. Eager to advance business goals through effective and efficient business management skills

Overview

15
15
years of professional experience
1
1
Certification

Work History

Programme Director

L'AINE Foundation
Tema
01.2016 - Current
  • Responsible for the planning and implementation of L'AINE Foundation (NGO owned by L'AINE) programmes including, Entrepreneurship Club in Juniour High Schools within Ledzokuku and Krowor Municipalities, Startup Workshops, Startup Consulting, Training and Development
  • Responsible for the day-to-day management of events, stakeholder engagements and projects deliverables for L'AINE Foundation and HR Focus portfolios
  • Responsible for revenue generation and expenses management for the foundation and HR Focus.
  • Responsible for team's performance management and the portfolio's annual target

Business Manager

Focus Digital
Accra
04.2020 - 12.2022
  • Responsible for the management of a team of twelve (12) in cross-functional areas including; finance, administration, communication, events & sales and productions
  • Responsible for the planning and implementation of human resource development programs under the hr focus brand
  • Responsible for the planning and implementation of employer branding and human resource development programs for clients under Focus Digital
  • Supervision of team for the development and publishing of HR Focus Africa magazine (an HR development content) on a quarterly basis (March, June, September & December)
  • Responsible for four (4) human resource related training and development events under HR Focus brand
  • Responsible for business development for Focus Digital
  • Responsible for marketing management for L’AINE Services and reporting to L'AINE management

Marketing Manager

L'AINE Services & Focus Digital
Accra
01.2016 - 03.2020
  • Responsible for the marketing management of L'AINE Services and Focus Digital; overseeing the overall marketing management of the company.
  • Provided assistance to the General Manager of Focus Digital in the day-to-day management and administration of the business' portfolio.
  • Managed the various units and reported to L'AINE management on units' progress on a monthly basis.
  • Areas of management include Research & Development, Advertising & Branding, Corporate Social responsibility, PR & Communication and Client Services.

Head, Client Services Unit

L'AINE Services Limited
Tema
04.2015 - 01.2016
  • Responsible for the development of L'AINE's services, research and development, sales strategy as well as supervision of the marketing team in sales and research areas in order to achieve the company's overall marketing strategy.
  • Managed the receipt and recording of all client enquiries, job request, awarding of job tickets for job request to be executed and issued job orders.
  • Monitored and tracked all job executions to ensure jobs are completed on time.
  • Managed customer satisfaction surveys to measure the level of satisfaction for all job request/executed and reported feedback from clients to management for review, decision making and reverted to clients for the way forward.
  • Built and maintained effective client database for L'AINE Services Limited.

Sales & Marketing Officer

L'AINE Services Limited
Tema
08.2012 - 03.2015
  • Responsible for the development of L'AINE's services, research and analysis, sales strategy as well as supervision of the marketing team in sales and research areas in order to achieve the company's overall marketing strategy.
  • Assisted the Head of Marketing in sales, new market and service strategy development, research and customer service management.
  • Supervised the rest of the marketing team in business relationship development.
  • Conducted effective customer satisfaction surveys to provide insights into the customer experience of specific applications.
  • Undertook the development of new products for the company.
  • Managed the distribution of HR and MM Focus magazines.
  • Sold advert space and spotlights for the HR and MM Focus magazines.

Marketing Executive

Sakumono, Tema, L'AINE Services Limited
06.2010 - 07.2012
  • Developed, negotiated and executed product development plans in conjunction with heads of other departments in L'AINE.
  • Successfully supervised the distribution of HR Focus magazines to over 15 outlets, circulating 3,000 copies with each edition.
  • Researched and implemented surveys to provide insights into the customer experience of L'AINE's services.
  • Sold advert spaces and spotlights for the HR Focus magazines.
  • Participated in event organization for L'AINE.

Assistant Technician - National Service Personnel

Amasha Partners Ltd
Accra
10.2008 - 11.2009
  • Assisted the head technician in the fixing of lenses.
  • Assisted sales people in the selling of frames and lenses.
  • Acted as a courier on particular occasions.
  • Assisted customer service personnel in attending to clients.

Education

Master of Science - Project Management

Kwame Nkrumah University of Science And Technology
Kumasi, Ghana
11.2023

Bachelor of Science - Marketing

University Of Professional Studies
Legon, Accra
06.2015

Higher National Diploma - Marketing

Takoradi Polytechnic
New Site, Takoradi
06.2008

Senior Secondary School Certificate - Business Administration

Accra High School
Accra
04.2003

Skills

  • Project Management
  • Sales and Performance Management
  • Event Management
  • Advertising
  • Branding & Promotion
  • Research & Service Development
  • Capacity Building
  • Training & Development
  • Customer Relationship Management
  • Financial Records Analysis
  • Profit and Revenue-Generating strategies
  • Customer Service & Strategy
  • Strategy Development
  • Decision Making & Supervision
  • Team Building
  • Marketing Strategy
  • Marketing Management
  • Social Media Management
  • Media Buying
  • Business Services Support

Accomplishments

  • Led Focus Digital team to achieve a revenue growth of 245% in 2021 and a profit (highest) of 23% in the same year
  • Developed and implemented the L'AINE Entrepreneurship Club programme in 2017, which led to the launch of L'AINE Foundation in 2018
  • Developed and implemented the annual Business Challenge programme for HR Focus in 2013 and have been part of the organisation of the event since then
  • Developed and implemented the annual HR Focus Conference for L'AINE in 2012 and has been part of the event organisation of the event since then

Interests

Ideation, watching movies and football.

Additional Information

I have been part of the organising committee for HR Focus Conference and Awards from 2012 to 2023 and held the Chairmanship position in 2016, 2021, 2023 and assisted in 2019.

Certification

Personal Development Training (Sunlodge Hotel, Accra)
• Best You, Better Team
• By Mr. Victor P. K. Mensah
• People and Org. Development Consultant
• (Victor & Victor Management Services, Ghana)
• June 4, 2015.

Public Relations Training (L’AINE Services, Sakumono)
• Public Relations and Engagement
• By Mr. Maxwell Atuanor
• (PRO, Guinness Ghana Breweries Ltd.)
• January 23, 2013.

References

Referees available upon request

Timeline

Business Manager

Focus Digital
04.2020 - 12.2022

Programme Director

L'AINE Foundation
01.2016 - Current

Marketing Manager

L'AINE Services & Focus Digital
01.2016 - 03.2020

Head, Client Services Unit

L'AINE Services Limited
04.2015 - 01.2016

Sales & Marketing Officer

L'AINE Services Limited
08.2012 - 03.2015

Marketing Executive

Sakumono, Tema, L'AINE Services Limited
06.2010 - 07.2012

Assistant Technician - National Service Personnel

Amasha Partners Ltd
10.2008 - 11.2009

Master of Science - Project Management

Kwame Nkrumah University of Science And Technology

Bachelor of Science - Marketing

University Of Professional Studies

Higher National Diploma - Marketing

Takoradi Polytechnic

Senior Secondary School Certificate - Business Administration

Accra High School

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Daniel Annang