Daniel Adu Obuobi
Accra
Summary
Dynamic Tech Sales Analyst with expertise in sales cycle management and customer relationship building at Rancard Solutions Limited. Successfully closed high-value agreements, enhancing client satisfaction and driving a 20% increase in sales pipeline. Proven ability to optimize systems and collaborate effectively, leveraging technical sales expertise to deliver significant and impactful solutions.
Overview
7
7
years of professional experience
Work History
Tech Sales Analyst
Rancard Solutions Limited
09.2021 - Current
- Successfully managed the full sales cycle to close key promotional campaign agreements with major clients, including GB Foods Ltd, Diageo Gh, Vivo Energy, SES HD Plus, Godrej Consumer Products Limited, Indomie Ghana, Danone Gh, and Seychelles Breweries Limited.
- Played a pivotal role in negotiating and finalizing high-value service agreements, managing substantial digital rewards budgets for major promotional campaigns.
- Directly contributed to growing the company's sales pipeline through strategic lead generation, prospect qualification, and diligent sales documentation.
- Structured and secured, complex, multi-platform promotional campaigns requiring coordination across major telecommunications providers like MTN, Vodafone, and AT.
- Strengthened client relationships by serving as a key point of contact, effectively managing technical requests, RFIs, and RFPs to ensure client satisfaction, and project alignment.
- Grow sales by identifying, qualifying, and evaluating new prospects.
- Generate leads, and document all sales activities to increase the sales pipeline.
- Sell Rancard's products by establishing contact, developing relationships with prospects, and recommending solutions through product demos.
- Maintaining client relationships by providing support, quotes, and guidance.
- Conduct cold calling and send cold emails to prospects to set sales appointments.
Service Delivery Analyst
Rancard Solutions Limited
09.2020 - 09.2021
- Troubleshooting connectivity problems with Mobile Networks and Content providers
- Providing clients with the necessary technical assistance
- Monitoring and resolving issues on servers and network infrastructure
Intern
MTN GH Limited
05.2019 - 08.2019
- I worked in the Network and Transmission Planning Department where we looked at procedures involved in the daily planning of networks in areas in Accra.
- I also worked with the Radio Planning Department where we went through processes in assigning frequencies, transmitter locations and also parameters of wireless communication systems to provide sufficient coverage and capacity for services.
Education
BSc. - Telecommunications Engineering
Kwame Nkrumah University of Science And Technology (KNUST)
Kumasi, Ghana09.2020
Skills
- Sales cycle management
- Customer relationship management
- Problem solving and decision making
- Team collaboration
- Technical sales expertise
- Data analytics and reporting
- Relationship building
- System optimization
- Database scripting
- Telecommunications expertise
Volunteer Experience
Telecommunications Engineering Students Association (TELESA)
- Worked with the Telecommunications Engineering Students Association as a volunteer in association with the Academic Board in creating the maiden edition of the academic mentorship program in the Electrical/Electronic Engineering Department for freshmen, and organized effective tutorials for freshmen to enable them to gain an in-depth understanding of most of their courses
Skills And Competencies
Professional skills and expertise
- Full-cycle sales management: expert in the end-to-end sales process, including lead generation, prospect qualification, contract negotiation, and high-value deal closure
- Technical sales and solutions: experienced in selling complex technical services through high-level product demonstrations and tailored solution architecture for prospective clients
- Client relationship management: skilled in building long-term partnerships by providing continuous technical support, managing quotes, and addressing complex technical requests
- Data analysis and reporting: capable of analyzing campaign performance data to deliver daily, weekly progress reports, and actionable strategic insights to stakeholders
- Mobile and wireless technology: in-depth knowledge of USSD campaign management, wireless/mobile communications, and network planning
Technical proficiencies
- Operating systems and scripting: Proficient in Linux environments and Bash scripting for task automation
- Databases and web: skilled in MySQL database management and HTML
- Productivity suites: Advanced proficiency in Microsoft Office Suite (Excel, Word, and PowerPoint)
Leadership Experience
- Assistant Prayer Secretary for Harvest Chapel International KNUST Campus Ministry
Accomplishments
Spearheaded the digital transformation initiative that secured the 2025 Digital Transformation Award for Rancard Solutions Ltd at the FMCG Summit & Awards 2025; recognized for developing high-impact consumer engagement solutions for top-tier FMCG brands. Telecommunications Engineering Students Association (TELESA).
Timeline
Tech Sales Analyst
Rancard Solutions Limited
09.2021 - Current
Service Delivery Analyst
Rancard Solutions Limited
09.2020 - 09.2021
Intern
MTN GH Limited
05.2019 - 08.2019
BSc. - Telecommunications Engineering
Kwame Nkrumah University of Science And Technology (KNUST)