Isaac Owusu
Summary
Seasoned Marketing Manager with a proven track record at Lion King Universal Engineering, showcasing a blend of analytical thinking and creativity. Excelled in leading teams to exceed marketing targets through innovative campaigns, enhancing brand awareness by 30%. Skilled in digital marketing and communication, adept at driving project success and engaging key stakeholders.
Overview
15
15
years of professional experience
Work History
Marketing Manager
Lion King Universal Engineering
01.2023 - Current
- Market analysis and research: Identifying customer needs, analyzing market trends, and studying competitors to inform marketing strategy.
- Strategy development: Creating comprehensive marketing plans, including target audience identification, positioning, and messaging.
- Campaign management: Designing, executing, and monitoring marketing campaigns across various channels, like digital, social media, print, and events.
- Budgeting and allocation: Managing the marketing budget effectively, allocating funds to different campaign elements.
- Content creation: Overseeing the development of marketing materials, like website content, blog posts, social media graphics, and promotional videos.
- Brand management: Protecting and enhancing the company's brand image through consistent messaging and positioning.
- Team leadership: Hiring, motivating, and developing a high-performing marketing team.
- Performance tracking and analysis: Measuring the success of marketing campaigns through key performance indicators (KPIs), and making data-driven adjustments.
- Customer engagement: Building and maintaining relationships with customers through various communication channels.
- Public relations (PR): Managing the company's public image through media relations and press releases.
Direct Sales Supervisor
Sowers Herbal Centre
08.2018 - 09.2021
- Plan, prepare and manage the publication and distribution of publicity material
- Devise marketing campaigns
- Organize a calendar for marketing events, such as promotions, exhibitions, product launch, and workshop
- Represent the company at events
- Undertake market research
- Evaluating and optimizing marketing and pricing strategies
- Analyzing market trends and preparing forecasts
- Generating new business leads
- Increasing brand awareness and market share
- Coordinating marketing strategies with the sales, financial, public relations, and production departments
- Preparing and presenting quarterly and annual reports to senior management
- Promoting our brand at trade shows and major industry-related events
Mobile Bankers Coordinator
BOND Savings and Loans Limited
09.2018 - 05.2019
- Coordinate and monitor the activities of the mobile bankers
- Coordinate and submit reports on the activities of the Direct Sales Representatives
- Reconciliations of all transactions on phone and GL at the end of every day
- Weekly visitation to clients and audit of their passbooks
- Spot checks on customers
- Assist mobile bankers to achieve set target
- Regular report on new development in the market and on the field
- Perform regular account reconciliation to identify and resolve imbalances
- Contribute to team effort within branch and unit
FSO Supervisor
The Beige Bank (CBG)
Kumasi
09.2016 - 08.2018
- Do FSOs call over
- Setting goals for performance and deadline in ways that comply with company's plans and vision
- Organizing workflow and ensuring that all FSOs under the direct sale department understand their duties or delegated tasks
- Monitoring FSOs productivity and providing constructive feedback and coaching
- Receive complaints and resolve problems from internal and external customers
- Maintain time keeping and personal records
- Prepare and submit performance report daily, monthly and quarterly
- Assisting other duties of the branch
Executive Officer (National Service)
Rent Control Department (RCD)
Kasoa
09.2015 - 07.2016
- Performing Normal Official Duties: Typing Letters, Issuing Official Receipt, and Data Entry
- Receiving of Complainants from clients
- Perform field work assignment in support of the Rent Officer
- Assist the Executive Officer in compiling monthly reports /returns on complaints to the Head Office
- Filing of Documents
- Perform any other duties assigned by Rent Officer or Supervisor
Direct Sales Officer
A.J.Joad Enterprise (Hire-Purchase Company)
Accra
08.2009 - 02.2010
- Ensuring that prospective customer complete appropriate request forms
- Identify all business units in the government institutions, agencies and departments paid through CAGD
- Ensuring that goods taken for the purposes of supplying to customers are delivered to them safely
- Taking orders from eligible customers who can pay cash or good net salaries
- Calling debtors to pay their tax on time
Education
Bachelor of Commerce - Marketing
University of Cape Coast
08.2014
General Arts -
Wesley Senior High School
08.2008
Jacobu SDA Junior High Sch
01.2005
Skills
- Analytical thinking
- Creativity
- Communication skills
- Leadership skills
- Digital marketing proficiency
- Project management skills
References
- Mr. Samuel Kwasi Adams,
General Manager,
Lion King Universal Engineering,
skadams@lionuniversalengineering.com,
+233240427434
- Ms. Esther Esinam Sakada,
Team Lead for Direct Sales,
The Beige Bank (Consolidated Bank Ghana),
+233264288090
- Mr. Klenam Agbemanya Kwame,
Senior Relationship Manager,
BOND Savings and Loans Limited,
+233545430147
Seminar training attended
Professionalism and excellence in banking, ALKAN Business consult, The Banker -customer relationship, Compliance, KYC and preventing account opening frauds, Customer service excellence, Fraud prevention and tools for sales proficiency, Relationship management and selling, Ethics in the workplace., Very good attitude towards superiors and subordinates.
Special computing skills
- Use Word to type letters, books, and reports.
- Use publisher to design newsletters.
- Use PowerPoint to design presentations.
- Format Hard disk and install programs.
Timeline
Marketing Manager
Lion King Universal Engineering
01.2023 - Current
Mobile Bankers Coordinator
BOND Savings and Loans Limited
09.2018 - 05.2019
Direct Sales Supervisor
Sowers Herbal Centre
08.2018 - 09.2021
FSO Supervisor
The Beige Bank (CBG)
09.2016 - 08.2018
Executive Officer (National Service)
Rent Control Department (RCD)
09.2015 - 07.2016
Direct Sales Officer
A.J.Joad Enterprise (Hire-Purchase Company)
08.2009 - 02.2010
Bachelor of Commerce - Marketing
University of Cape Coast
General Arts -
Wesley Senior High School
Jacobu SDA Junior High Sch
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