Dynamic leader with a proven track record at Sterling Parfums Industries LLC, enhancing customer retention by 50% through strategic relationship-building and vendor engagement.Expert in CRM software and possesses exceptional negotiation skills. Skilled in developing high-performing teams and driving international sales growth.
Overview
8
8
years of professional experience
Work History
Country Manager(Cosmo Cosmetics Ghana)
Sterling Parfums Industries LLC - Dubai
Ghana
10.2023 - Current
Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
Developed and implemented country-specific strategies to increase market share.
Built sales forecasts and schedules to reflect desired productivity targets.
Managed day-to-day operations of the country office, including budgeting, forecasting, and staffing decisions.
Oversaw marketing initiatives, increasing brand awareness and sales.
Led recruitment efforts for positions within the country office while ensuring compliance with local labor laws.
Managed annual budgeting and forecasting, optimizing resource allocation.
Led a team of 10 employees, ensuring high productivity, and excellent customer service.
Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
Monitored competitor activities, identified opportunities for growth and developed plans to capitalize on them.
Category Manager (Beauty and Personal Care)
Jumia Ghana
Accra
10.2021 - 10.2023
Planning and implementing long-term development strategies for product categories through market research and analysis for growth and profitability
Maximizing the beauty category page visibility through strategic positioning and merchandising to promote products and increase customer awareness, engagement, and conversion rates
Coordinating onsite executions to ensure maximum effectiveness and ROI , i.e., Brand Days
Building and maintaining long-term relationships with brands through effective communication and mutual respect for more efficient problem-solving and collaboration
Researching competitors and suggesting appropriate pricing and tailored promotional activities through competitor analysis, resulting in driving sales and increasing market share.
Identifying, recruiting, and developing the beauty category team through strategic hiring and training programs that produce a highly skilled and motivated team
Utilizing analytical software such as Excel and Power BI to track KPIs related to the category Performance.
Key Account Manager (FMCG/Health & Beauty)
Jumia Ghana
Accra
01.2021 - 09.2021
Developed and executed strategic account plans for assigned key accounts through regular communication and collaboration with internal stakeholders and vendors.
Conducted market research to identify trends, competitor activities, and potential growth opportunities, resulting in valuable insights that informed strategic decision-making and helped develop tailored solutions for each account.
Improved customer retention rate by 50% through relationship-building strategies and personal vendor engagement.
Monitored account performance and made necessary adjustments to ensure Vendor satisfaction and achieve sales targets.
Conducted regular reviews of inventory levels and adjusted purchasing plans accordingly for optimal stock management, resulting in a 3% rate of out-of-stock.
Conducted meetings with clients to discuss their objectives, challenges, and strategies.
Provided regular reports on account activity and performance metrics to stakeholders.
Vendor Acquisition and Incubation Manager
Jumia Ghana
Accra
01.2020 - 09.2020
Worked closely with key account managers to improve the general performance of vendors.
Trained New Vendors: Leveraging on the Seller Center Application Tool
Suggested a new procedure to persuade vendors to cancel first orders, resulting in a decrease in FOOS (first out of stock).
Educated vendors on promotional activities to enhance sales. eg Black Friday Promotion
Engaged with vendors to effectively build rapport and lasting relationships.
Vendor Relationship Management Associate
Jumia Ghana
Accra
10.2018 - 12.2019
Telesales: selling products and services to potential vendors
Identified issues, analyzed information, and provided solutions to problems.
Created plans and communicated deadlines to ensure projects were completed on time.
Managed over 50 mid-tail vendors per day.
Front Desk Executive/HR Assistant
Skynet Express Limited
Accra
07.2017 - 03.2018
Maintained an excellent attendance record, consistently arriving to work on time.
Ensured that all areas of the front desk were kept clean and organized.
Served customers in a friendly, efficient manner, following the outlined steps of service.
Handled over 100 calls per shift, signing up new customers, retrieving customer data, presenting relevant product information, and canceling services.
Provided administrative support to all departments in the company, including filing documents electronically or physically.
Scheduled appointments for clients and customers.
Prepared daily reports on customer inquiries, complaints, or comments.
Managed bookings of conference rooms or other facilities.
Customer Relations Officer
Adehyie Estates Limited
Accra
12.2016 - 07.2017
Presented properties to show quality and market comparisons through self-developed presentations.
Developed new business and managed new and existing clients.
Boosted residential sales through persuasion and negotiation skills.
Identified customer needs and provided appropriate solutions through upselling properties.
Developed relationships with customers to ensure repeat business opportunities.
Customer Relations and Social Media Marketing Officer (Voluntary Service)
Ikolilu Ltd
Accra
09.2016 - 11.2016
Developed and executed campaigns to increase brand awareness on various social media platforms.
Monitored online conversations about the brand and responded to customer inquiries in a timely manner.
Built long-term, loyal customer relations by providing top-notch service and detailed order, account, and service information.
Managed over 10 institutions using ikolilu per day.
Education
Bachelor of Arts - Public Relations, Advertising, And Applied Communication
Ghana Institute of Journalism
Accra Ghana
08.2023
Higher National Diploma - Business (Marketing)
KOFORIDUA TECHNICAL UNIVERSITY
Koforidua, Ghana
07.2015
High School Diploma: General Science -
Pentecost Senior High School
Koforidua, Ghana
05.2011
Skills
CRM Software proficiency (Salesforce)
Strong negotiation skills
Time management and prioritization
Analytical and problem-solving skills
Team Leadership
Employee Training and Development
Conflict Management
Team player
Results-oriented
Presentation skills
Key Account Management
Marketing and sales
Customer retention
Interpersonal relationship skills
Relationship management skills
Employee Training and Development
Microsoft Power BI and Microsoft Office
Planning, organizing and prioritizing skills
Communication (written and verbal) and interpersonal skills
Marketing implementation
International sales management
Budget management
Recruiting
Market development
Additional Information
English, Akan, Dangme
ADDITIONAL INFORMATION
References are available upon request.
Timeline
Country Manager(Cosmo Cosmetics Ghana)
Sterling Parfums Industries LLC - Dubai
10.2023 - Current
Category Manager (Beauty and Personal Care)
Jumia Ghana
10.2021 - 10.2023
Key Account Manager (FMCG/Health & Beauty)
Jumia Ghana
01.2021 - 09.2021
Vendor Acquisition and Incubation Manager
Jumia Ghana
01.2020 - 09.2020
Vendor Relationship Management Associate
Jumia Ghana
10.2018 - 12.2019
Front Desk Executive/HR Assistant
Skynet Express Limited
07.2017 - 03.2018
Customer Relations Officer
Adehyie Estates Limited
12.2016 - 07.2017
Customer Relations and Social Media Marketing Officer (Voluntary Service)
Ikolilu Ltd
09.2016 - 11.2016
Bachelor of Arts - Public Relations, Advertising, And Applied Communication
Ghana Institute of Journalism
Higher National Diploma - Business (Marketing)
KOFORIDUA TECHNICAL UNIVERSITY
High School Diploma: General Science -
Pentecost Senior High School
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