Deetwald Nyarkoh
Tema
Summary
Energetic and Creative Digital, Marketing professional experienced in coordinating and implementing online promotion strategies. Expertise in marketing campaign development, email marketing strategy and social media engagement. Proven history of stellar performance, developing and implementing initiatives to optimize digital marketing campaigns across all channels. Strong grasp of current marketing tools and strategies with excellent track record of leading integrated campaigns from concept through execution.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Digital Marketer
Estate Masters
Tema Community 25
12.2022 - Current
- Execute digital marketing strategy, SEO and SEM and social media content.
- Managing marketing campaigns to cultivate brand awareness and drive website traffic.
- Monitoring and optimized advertising campaigns using Google, Facebook and Bing.
- Collaborating with internal departments to build digital experiences and achieve marketing goals.
- Measure and report performance of all digital marketing campaigns, and assessed against ROI and KPIs.
- Identifying growth opportunities and developed initiatives to increase market share.
- Increasing customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work, bid strategies, audience targeting and placements.
- Drive email acquisition and marketing campaigns to support key business initiatives across account management, new business development and customer experience.
- Employ web analytics to evaluate campaign success and identify opportunities and key performance trends.
- Creating social media content with consistent content and tone.
- Increasing customer engagement through social media.
- Developing marketing content such as blogs, promotional materials and advertisements for social media.
- Drove email acquisition and marketing campaigns to support key business initiatives across account management, new business development and customer experience
- Developed marketing content such as blogs, promotional materials, and advertisements for social media
Digital Marketer
Hanex Weks
Community 25, Savannah Junction
12.2022 - Current
- Collaborated with internal departments to build digital experiences and achieve marketing goals.
- Managed marketing campaigns to cultivate brand awareness and drive website traffic.
- Increased customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work, bid strategies, audience targeting and placements.
- Monitored and optimized advertising campaigns using Google, Facebook and Bing.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Prepare detailed campaign reports and digital marketing strategies, communicating key findings to senior management.
- Identified growth opportunities and developed initiatives to increase market share.
- Employed web analytics to evaluate campaign success and identify opportunities and key performance trends.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
Digital Marketer
DWELLYS
Tema
12.2022 - Current
- Collaborated with internal departments to build digital experiences and achieve marketing goals.
- Managed marketing campaigns to cultivate brand awareness and drive website traffic.
- Increased customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work, bid strategies, audience targeting and placements.
- Monitored and optimized advertising campaigns using Google and Facebook
- Prepare detailed campaign reports and digital marketing strategies, communicating key findings to senior management.
- Identified growth opportunities and developed initiatives to increase market share.
- Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
Digital Marketer
JACCD Design Institute Africa
Accra, North legon, Ghana
05.2022 - 12.2022
- Drive email acquisition and marketing campaigns to support key business initiatives across account management, new business development and customer experience.
- Collaborated with internal departments to build digital experiences and achieve marketing goals.
- Managed marketing campaigns to cultivate brand awareness and drive website traffic.
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- Employing web analytics to evaluate campaign success and identify opportunities and key performance trends.
- Increased customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work, bid strategies, audience targeting and placements.
- Prepares detailed campaign reports and digital marketing strategies, communicating key findings to senior management.
- Identifying growth opportunities and developed initiatives to increase market share.
Digital Marketing Manager (Part-Time)
Nashbeck Multinational Service- Medimix Ghana
02.2022 - Current
- Developing and executing marketing and sales sales promotional campaigns
- Scheduling of daily posts on social media and accomplishing task to meet targets
- Reading web analytics
- Managing database of customers and lead generation of contacts
- Using coordination and planning skills to achieve results according to schedule.
- Improving operations through consistent hard work and dedication.
- Managing marketing campaigns to cultivate brand awareness and drive website traffic.
- Driving email acquisition and marketing campaigns to support key business initiatives across account management, new business development and customer experience.
- Administering marketing calendar and posting new content to coincide with products.
- Measuring and reporting performance of all digital marketing campaigns, and assessed against ROI and KPIs.
- Led projects and analyzed data to identify opportunities for improvement.
- Created plans and communicated deadlines to complete projects on time.
- Improved operations through consistent hard work and dedication.
- Prepared variety of different written communications, reports and documents.
Marketing Officer
Future Careers Ghana
Tema, Ghana
09.2021 - 05.2022
- Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organizations
- Communicate with target audiences and managing customer relationships
- Sourcing advertising opportunities and placing adverts-local, regional national and international specialist publications-or on the radio, depending on the organization and the campaign
- Managing the production of marketing materials, including leaflets, posters, flyers, newsletters,e-newsletter;
- Writing and proofreading
- Liaising with designers and printers;
- Arranging the effective distribution of marketing materials;
- Organizing and attending events such as conferences, seminars, receptions and exhibitions;
- Sourcing and securing sponsorship;
- Conducting to, and developing, marketing plans and strategies;
- Evaluating marketing campaigns;
- Monitoring competitor activity
- Support the marketing Manager and other colleagues
Church Board Secretary
RoyalFamily Chapel-FGCI
02.2021 - 02.2024
- Maintained excellent attendance record, consistently arriving to work on time.
- Developed and maintained courteous and effective working relationships.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Devoted special emphasis to punctuality and worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately.
- Worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately.
- Take Minutes for Board Meetings
Membership Director
Royal Family Chapel-FGCI
05.2019 - Current
- Provide counseling to youth and assist to achieve all individual goal.
- Recording and Checking Attendance every Sunday
- Coordinate with parents on various activities and manage various Christian parenting roles.
- Work with parents and prepare programs for spiritual growth of children.
- Develop youth ministry budget and administer appropriate student fees for various programs.
- Design programs for development of overall church and plan integration of ministry in various phases.
- Participate in various secular functions and identify appropriate requirement.
- Maintain and develop effective relationships with various community leaders and mange outreach programs.
- Prepare programs to facilitate spiritual growth and encourage evangelism.
- Monitor everyday activities and ensure effectiveness of all programs.
- Evaluate personal life of youth and manage frequent visits to same.
- Plan various development programs for youth.
Digital,Social & Marketing Officer (short Project)
Asanduff Construction
08.2021 - 08.2021
- Analyzed and reported social media and online marketing campaign strategy.
- Prepared weekly plan to track growth and success rates of marketing campaigns.
- Prepared Strategic Plan for Implementation
- Assisted with capturing and analyzing social media metrics.
Research Associate
Institute of Green Growth Solutions
06.2020 - 08.2021
- Gathered, arranged and corrected research data to create representative graphs and charts highlighting results for presentations.
- Validated incoming data to check information accuracy and integrity while independently locating and correcting concerns.
- Collaborated with leadership team to identify relevant questions and determine best methods of collection.
- Set up equipment, organized inventory and maintained facilities.
- Supported design and implementation of survey instruments such as telephone questionnaires to obtain study information.
- Evaluated potential subject participants to assess suitability for planned studies.
- Helped team meet regulatory requirements by coordinating documentation and filings.
- Devised questionnaires, surveys and open forum discussions to generate real-time data collection from target demographic.
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
- Developed campaigns and specific marketing strategies for clients.
- Created customized marketing materials to increase services awareness.
Digital Marketing Manager
Institute of Environmental Assessment
01.2020 - 08.2021
- Composing and posting online content for the company's social media pages
- Plan Online strategy campaigns on marketing platforms
- Conducting marketing research and analyzing marketing surveys
- Promotional presentations via powerpoint
- Managed marketing campaigns to cultivate brand awareness and drive website traffic.
- Drove email acquisition and marketing campaigns to support key business initiatives across account management, new business development and customer experience.
- Prepare detailed campaign reports and digital marketing strategies, communicating key findings to senior management.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Employed web analytics to evaluate campaign success and identify opportunities and key performance trends.
- Monitored and optimized advertising campaigns using Google, Facebook .
- Increased customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work, bid strategies, audience targeting and placements.
- Identified growth opportunities and developed initiatives to increase market share.
- Collaborated with internal departments to build digital experiences and achieve marketing goals.
- Coordinated with social media, public relations and other teams to execute product introductions.
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
- Identified appropriate marketing channels and target customers for campaigns.
- Developed campaigns and specific marketing strategies for clients.
- Created customized marketing materials to increase product awareness.
- Optimized advertising efforts by developing content for media relations, corporate communication.
- Oversaw numerous social media campaigns, including creating and deploying content, engaging with target audiences and boosting reach with strategic ad placements.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Attracted 20 new clients by creating and implementing innovative marketing strategies
- Worked with Sales Team to design campaigns for Training Programs, resulting in 30% increase in sales
Travel Coordinator/Office Manager
Reality Travel Consult
08.2016 - 12.2017
- Maintained operational proficiency in coordinating both international and domestic travel accommodations for customers, arranging for airfare as well as hotel and rental car reservations.
- Coordinated cruises, trains and flights based on cost and time of travel to enhance client experience and satisfaction.
- Kept staff passports, visa information and other paperwork current and organized for easy access and use.
- Notified traveling personnel of constraints such as luggage limits and insurance requirements.
- Complied with company standards while preparing internal, informal and official documentation.
- Verified and finalized arrangements to deliver smooth and efficient travel for all employees.
- Consulted with internal and external clients to assess travel requirements, document needs and discuss options.
Teacher
Grayson School
05.2016 - 08.2016
- Promoted physical, mental and social development using classroom games and activities.
- Piloted program to address proposed state subject area competencies and standards.
- Graded and evaluated student assignments, papers and course work.
- Reviewed curriculum and devised alternate approaches to presenting lessons to increase student understanding.
Teacher
New Heights School
09.2014 - 01.2015
- Planned and implemented integrated lessons to meet national standards.
- Fostered team collaboration between students through group projects.
- Maintained system required passing rate for academic year
- Promoted physical, mental and social development using classroom games and activities.
- Developed and implemented lesson plans that addressed general students as well as those with individualized plans as part of integrated classroom.
- Incorporated exciting and engaging activities to achieve student participation and hands-on learning.
- Incorporated multiple types of teaching strategies into classroom
Education
MBA - Marketing
Methodist University
Tema Cmmunity 1106.2025
Certificate - Retail Digital Marketing
Retail Ireland Skillnet
Ireland11.2022
Graduate Diploma - Management Studies
Institute of Commercial Management
Barmouth- United Kingdom09.2020
Advance Diploma - Business Studies
Institute of Commercial Management
Barmouth-United Kingdom 09.2018
Diploma - in Business Studies
Institute of Commercial Management
Barmouth- United Kingdom12.2017
Certificate - Business Studies
Institute of Commercial Management
Barmouth-United Kingdom12.2015
High School Diploma -
Tema Secondary School
Tema, Ghana06.2014
Skills
- Research and Analysis
- Communications management
- Strategic Planning
- Database Management
- Analytics and SEO
- Market Analysis
- Campaign development
- Branding
- Market Research
- Content Management
- Online Marketing
- Marketing Materials
- SEO
- Social media
- Social media strategy
- Social media posts
- Brand strategy
- Data analytics
- Email marketing campaigns
- Multi-channel marketing
- Marketing programs
- Ad development
Refrences
Reference available upon request
Certification
- Certified Social Media, Hubspot USA
- Google Skills Africa-Digital Marketing
- Strategies for Effective Follow up
Timeline
Digital Marketer
Estate Masters
12.2022 - Current
Digital Marketer
Hanex Weks
12.2022 - Current
Digital Marketer
DWELLYS
12.2022 - Current
Digital Marketer
JACCD Design Institute Africa
05.2022 - 12.2022
Digital Marketing Manager (Part-Time)
Nashbeck Multinational Service- Medimix Ghana
02.2022 - Current
Marketing Officer
Future Careers Ghana
09.2021 - 05.2022
Digital,Social & Marketing Officer (short Project)
Asanduff Construction
08.2021 - 08.2021
Church Board Secretary
RoyalFamily Chapel-FGCI
02.2021 - 02.2024
Research Associate
Institute of Green Growth Solutions
06.2020 - 08.2021
Digital Marketing Manager
Institute of Environmental Assessment
01.2020 - 08.2021
Membership Director
Royal Family Chapel-FGCI
05.2019 - Current
Travel Coordinator/Office Manager
Reality Travel Consult
08.2016 - 12.2017
Teacher
Grayson School
05.2016 - 08.2016
Teacher
New Heights School
09.2014 - 01.2015
MBA - Marketing
Methodist University
Certificate - Retail Digital Marketing
Retail Ireland Skillnet
Graduate Diploma - Management Studies
Institute of Commercial Management
Advance Diploma - Business Studies
Institute of Commercial Management
Diploma - in Business Studies
Institute of Commercial Management
Certificate - Business Studies
Institute of Commercial Management
High School Diploma -
Tema Secondary School