Charles Baba
Kordjor LN, Accra, Ghana
Summary
Dynamic Communications Specialist with proven expertise in delivering executive-level support and driving impactful communication strategies. Skilled in internal and external communications, project management, and content creation, with a demonstrated ability to build strong relationships and foster engagement. Adept at using digital tools to enhance brand visibility and streamline administrative operations, ensuring organizational efficiency.
Overview
6
6
years of professional experience
Work History
Marketing Executive and Operations Officer
Amet Best Group Ltd
08.2024 - Current
- Planned and executed advertising campaigns across multiple media, raising brand awareness and customer engagement.
- Collaborated with vendors and stakeholders to enhance promotional activities.
- Conducted market research to identify growth opportunities and evaluate campaign success through metrics.
- Prepared and distributed high-quality marketing materials to boost product visibility.
- Increased brand awareness by developing and implementing innovative marketing campaigns.
Communications Manager
Addicted to Christ Movement
01.2023 - Current
- Designed and implemented comprehensive social media strategies, boosting engagement across Facebook and Instagram.
- Created engaging content, including posts, blog articles, and multimedia aligned with organizational messaging.
- Monitored industry trends and analyzed social media performance to improve content strategies.
- Coordinated employee engagement events to enhance team morale and alignment with the organization’s mission.
Content Writer Specialist
Transbyte Technology Ghana Ltd
06.2021 - 04.2024
- Sourced and wrote trending news articles with a strong sense of newsworthiness and audience engagement.
- Liaised with international teams to curate high-impact content, contributing to increased click-through rates (CTR).
- Awarded "Staff of the Month" for exceptional content quality and commitment to deadlines.
- Completed thorough research into assigned topics.
Managing Editor/Content Writer
GhArticles
05.2020 - 04.2022
- Supervised editorial processes, ensuring content met quality and brand standards.
- Wrote and managed blog posts to attract and retain audiences.
- Established clear expectations for staff members, setting achievable goals that motivated them towards success.
Assistant Producer/ News Reporter
Ghana Broadcasting Cooperation
09.2018 - 08.2019
- Supported production of weekly news programs and edited news for broadcasting.
- Conducted research and interviews for impactful stories.
- Maintained up-to-date knowledge of industry trends, leading to the implementation of innovative production techniques.
- Improved project timelines by efficiently managing schedules and milestones for multiple productions simultaneously.
Education
Professional Training Certificate - Digital Marketing And Sales Strategy
Institute For Digital Marketing And Communication
Accra, Ghana.05-2024
Bachelor of Arts - Communication Studies
African University College of Communications
Accra, Ghana05-2018
Skills
- Communication Strategies: Expert in writing, editing, and managing professional communication for executives and organizations
- Communication Skills: Excellent in both written and verbal communication
- Digital Marketing & Social Media: Proficient in planning, content creation, and execution of strategies across platforms like Facebook, Instagram, and websites
- Executive Support: Calendar management, meeting organization, stakeholder coordination, and event planning
- Project Management: Coordinating cross-functional teams and managing events to ensure deadlines and goals are met
- Technical Proficiency: Microsoft Office Suite, Canva, Photoshop, Hootsuite, Sprout Social, and email marketing tools
- Creative and Analytical Thinking: Developing innovative communication plans and interpreting performance data to inform decision-making
Accomplishments
- Consistently commended by upper management for meeting deadlines and achieving a high KPI score.
- Supervised team of 5 staff members.
- Achieved a 35% increase in daily website visits and Google AdSense revenue for Gharticles through targeted SEO strategies, content optimization, and audience engagement.
Languages
English
Bilingual or Proficient (C2)
Twi
Bilingual or Proficient (C2)
French
Elementary (A2)
• Meeting new people, sharing ideas, and impacting my society by helping others
I really admire people who take the initiative to engage with others and make a positive impact in their community. Meeting new people and sharing ideas not only broadens perspectives but also helps create meaningful change. I completely relate to the joy of helping others. My volunteer work with the Addicted to Christ Movement really demonstrates my passion for supporting people in need. It’s fulfilling to be part of something that uplifts others and creates a positive impact in their lives.
• Football and listening to music or podcast, reading and following social media trends
In my free time, I enjoy watching football, especially when my favorite team plays. I also love reading, listening to music or podcasts, and staying updated on career trends through social media. These hobbies help me relax and stay connected.
Timeline
Marketing Executive and Operations Officer
Amet Best Group Ltd
08.2024 - Current
Communications Manager
Addicted to Christ Movement
01.2023 - Current
Content Writer Specialist
Transbyte Technology Ghana Ltd
06.2021 - 04.2024
Managing Editor/Content Writer
GhArticles
05.2020 - 04.2022
Assistant Producer/ News Reporter
Ghana Broadcasting Cooperation
09.2018 - 08.2019
Professional Training Certificate - Digital Marketing And Sales Strategy
Institute For Digital Marketing And Communication
Bachelor of Arts - Communication Studies
African University College of Communications
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