Cephas Nii Odartey Lamptey
Accra
Summary
Multi-talented Sales & Marketing Consultant with expertise in gaining deep understanding of Sales & Marketing goals to drive profitability. Successful at combining strong media mix, targeted messages and eye-catching marketing materials to enhance ROI.
Overview
16
16
years of professional experience
Work History
Senior Sales & Marketing Consultant
MG Auto Trading Ghana Limited
Accra
06.2024 - Current
- Collaborated with designers, copywriters, photographers, and videographers on various sales projects.
- Partnered with advertising agencies to develop promotional materials that aligned with corporate objectives.
- Facilitated growth and increased brand awareness by working with sales team to build and maintain key business relationships.
- Developed a comprehensive email marketing plan targeting potential customers.
SME BUSINESS OWNER
RESOLVE OLC
11.2022 - Current
- Demonstrated proactive customer engagement resulting in sealing deals successfully
- Leveraged comprehensive product knowledge to align customer' need with appropriate product
- Employed negotiation skills to achieve mutually beneficial agreement on contractual and pricing terms.
MARKETING CORDINATOR
ABEWINI CONSULT
07.2021 - 11.2022
- Coordinated campaign logistics, such as scheduling, budgeting, resource allocation to ensure smooth execution and timely delivery
- Conducted market research to analyze industry trends, competitor strategies, customer preference and market opportunities
- Designed customer retention and loyalty programs through targeted marketing campaigns and initiatives.
ACCOUNT MANAGER
VICTORIA MINERALS LIMITED Gh.Ltd
08.2019 - 07.2021
- Managed Bookkeeping Activities and prepared weekly financial reports for directors and shareholders
- Formulated a comprehensive equipment (Machine) rental strategy to expand client base and drive business growth
- Negotiated and finalized machine rental terms, pricing, payment procedures, and service standards, ensuring alignment with customer needs and expectations.
SALES CONSULTANT
MAC AUTOS & SPARE PARTS GH.LTD
SPINTEX
02.2015 - 07.2019
- Proactively engaged customers and successfully closed sales transaction
- Applied in-depth product knowledge to effectively match customers' needs with suitable products
- Utilized negotiation skills to reach mutually beneficial agreement on pricing and terms.
VEHICLE CATEGORY MANAGER
TONATON.COM (Tonaton Gh. Ltd)
DZORWULU
05.2013 - 02.2014
- Maintained and managed classified listings on the Website
- Ensured Compliance with websites regulations, safety and security standards
- Addressed seller's inquiries and provided updates regarding their postings promptly and professionally.
SALES & MARKETING EXECUTIVE
JOHNNIE WALKER RED LABEL (SET UP CAMPAIGN) PART TIME & WEEKENDS
ACHIMOTA(GGBL)
05.2012 - 02.2014
- Implemented systems to monitor customer satisfaction and curated a database for customer interaction and feedback management
- Acted as the Brand Ambassador at activations, presentations & exhibitions, ensuring consistent brand representation and engagement
- Executed market research and surveys to analyze industry trends, leading to the development of targeted sales strategies aligned with current market dynamics.
MARKETING EXECUTIVE
SWIVEL MARKETING
OSU
05.2012 - 05.2013
- Identified and engaged suppliers for targeted Below-the-Line(BTL) projects
- Strategically planned, organized, executed BTL initiatives to drive sales & enhance brand visibility
- Collaborated with senior management to formulate sales & marketing strategies aligned with customer feedback and company's vision.
CONFERENCE & BANQUETING EXECUTIVE
LA PALM ROYAL BEACH HOTEL
LA
08.2008 - 02.2009
- Managed conference space layout to create an optimal environment conducive for meetings & events
- Led the team to provide dedicated support to clients, ensuring their needs were met throughout the conference duration
- Coordinated detailed itineraries & banquet schedules for clients, ensuring seamless execution.
PRIVATE SELLER MANAGER
CHEKI.com.gh
EAST LEGON
03.2014
- Monitored Vehicle Postings and fishing out fraudulent ads on the Website
- Managed updates and modifications of sellers' postings, ensuring accuracy and relevance
- Served as a liaison between internal Teams and external Stakeholders, facilitating smooth communication and collaboration
- Addressed key client queries promptly and effectively, ensuring swift resolution and customer satisfaction.
Education
BROADCAST JOURNALISM AND PRESENTATION -
GHANA INSTITUTE OF JOURNALISM
01.2022
BECE -
BURMA CAMP CLUSTER OF SCHOOLS (BASE WORKSHOP BASIC SCH.)
01.2004
WASSCE -
SUHUM SENIOR HIGH / NAVS SENIOR HIGH SCHOOL
CERTIFICATE -
IPMC COLLEGE
CERTIFICATE -
EXOPA MODELING SCH.
CERTIFICATE -
MERIDIAN PRE-UNIVERSITY
CERTIFICATE -
ACCRA FILM SCH.
CERTIFICATE -
INSTITUTE OF CHARTERED ACCOUNTANTS
CERTIFICATE -
INSTITUTE OF CHARTERED ACCOUNTANTS
CERTIFICATE -
INNOHUB SINAPISS SCHOOL OF BUSINESS AND ENTERPRENUERSHIP.
LEADERSHIP AND PUBLIC SPEAKING -
TOASTMASTERS INTERNATIONAL
Skills
- Operation System: Windows & Apple OS
- Microsoft Office
- Sales & Marketing
- Accounting background
- ICT
- Interpersonal skills
- Problem solving
- Decision-making
- Customer Relationship Management
- Strategic Planning
- Execution of Sales & Marketing Campaigns
- Executive Presentation
- Negotiation Techniques
- Prospecting and Lead Generation Strategies
- Key Account Acquisition and Retention
- Sales Ability
- After-Sales Service
- Customer Satisfaction
- Customer Experience Enhancement
- Sales Strategies
- Client consulting
- Reporting sales
Hobbies and Interests
Reading, Swimming, Sightseeing, Acting, Modeling, Exercising, Watching investigative shows.
References
- Mr. Eric Akatu, Head of F&B, La Palm Royal Beach Hotel, La, 0243 931935
- Mr. John Njuguna, Head of Projects, Swivel Marketing, 0506 694404
- Mr. K.O. Boakye, Then Country Manager, Tonaton Limited, 0208132426
- Mr. Boakye Yiadom Nyarko, Head of Finance, Cheki.com.gh, 0242077030
- Mr. Amr Osman, Then Head Sales & Marketing, Mac Autos & Spare Parts Gh.Ltd., +20 122 0022226
- Mr. David Jones Cooper, C.E.O, VML Ghana Ltd., 0549013674
- Mr. Ken Abewini Avoka, C.E.O, Abewini Consult., 0242620364
- Mr. Raman Malhotra - Country Manager MG Auto Trading, 0505898983
Personal Information
- Date of Birth: 10/31/89
- Marital Status: SINGLE
Timeline
Senior Sales & Marketing Consultant
MG Auto Trading Ghana Limited
06.2024 - Current
SME BUSINESS OWNER
RESOLVE OLC
11.2022 - Current
MARKETING CORDINATOR
ABEWINI CONSULT
07.2021 - 11.2022
ACCOUNT MANAGER
VICTORIA MINERALS LIMITED Gh.Ltd
08.2019 - 07.2021
SALES CONSULTANT
MAC AUTOS & SPARE PARTS GH.LTD
02.2015 - 07.2019
PRIVATE SELLER MANAGER
CHEKI.com.gh
03.2014
VEHICLE CATEGORY MANAGER
TONATON.COM (Tonaton Gh. Ltd)
05.2013 - 02.2014
SALES & MARKETING EXECUTIVE
JOHNNIE WALKER RED LABEL (SET UP CAMPAIGN) PART TIME & WEEKENDS
05.2012 - 02.2014
MARKETING EXECUTIVE
SWIVEL MARKETING
05.2012 - 05.2013
CONFERENCE & BANQUETING EXECUTIVE
LA PALM ROYAL BEACH HOTEL
08.2008 - 02.2009
BROADCAST JOURNALISM AND PRESENTATION -
GHANA INSTITUTE OF JOURNALISM
BECE -
BURMA CAMP CLUSTER OF SCHOOLS (BASE WORKSHOP BASIC SCH.)
WASSCE -
SUHUM SENIOR HIGH / NAVS SENIOR HIGH SCHOOL
CERTIFICATE -
IPMC COLLEGE
CERTIFICATE -
EXOPA MODELING SCH.
CERTIFICATE -
MERIDIAN PRE-UNIVERSITY
CERTIFICATE -
ACCRA FILM SCH.
CERTIFICATE -
INSTITUTE OF CHARTERED ACCOUNTANTS
CERTIFICATE -
INSTITUTE OF CHARTERED ACCOUNTANTS
CERTIFICATE -
INNOHUB SINAPISS SCHOOL OF BUSINESS AND ENTERPRENUERSHIP.
LEADERSHIP AND PUBLIC SPEAKING -
TOASTMASTERS INTERNATIONAL
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