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Eugenia Oduraa Addo
Banking
Accra,Abelemkpe
Summary
Leverage extensive experience in SME banking and strategic leadership to drive growth and innovation within financial institutions. Proven track record in developing SME-focused products and building impactful partnerships, enhancing customer value and fostering inclusive economic development.
Overview
20
20
years of professional experience
Work History
Head, SME & Support
Access Bank (Ghana) Plc
01.2020 - Current
- Development and execution of strategies to enhance support services for SME customers
- Monitoring and assessing performance of SME support programs, making data-driven recommendations for improvement.
- Collaboration with other SBUs to ensure seamless delivery of banking products and services to SMEs.
- Analysis of market trends and identification of opportunities for new SME initiatives or improvements to existing services.
- Building of major partnerships to the benefit of the bank
- Ensuring compliance with regulatory requirements and internal policies
- Leading, mentoring, and managing a team of professionals to deliver exceptional customer service.
- Leading thought leadership initiatives including speaking engagements, publishing articles and representing the Bank at major conferences.
Business Head
Access Bank (Ghana) Plc
Accra Newtown
01.2016 - 12.2019
- Managed and supervised activities of Personal banking representative (RM) and business banking representative (RM) in the branch. (Branch marketing).
- Supervised general activities of the branch.
- Managed the branch out of loss making after year of takeover.
- Accomplished sales goals and boosted revenue targets through product knowledge and customer relationship management.
- Trained relationship officers and sales representatives on sales strategies and processes to reduce process gaps.
- Created and implemented new business opportunities by utilizing networking strategies to increase customer base by over 500% between 2016 - 2019.
Relationship Manager (Traders & Distributors)
Access Bank Ghana Limited
Greater Accra
01.2015 - 12.2015
- Managed and grew Customer Accounts base (Traders and Distributors).
- Collaborated with SME customers to identify needs and deliver tailored services.
- Managed and provided advice on Customer Investments (FTD/Treasury Bills).
- Mobilized deposit initiatives, exceeding budget targets.
- Managed unit's portfolio, driving profit growth.
- Initiated and processed customer credit requests/FAM.
Relationship Manager
Access Bank Ghana Limited
Kaneshie
04.2013 - 12.2014
- Built and maintained relationships with new and existing clients while providing a high level of expertise.
- Communicated regularly with clients to understand needs, evaluate current product use and cross-sell new products.
- Achieved goals for the sale of bank products and services and exceeded deposit and profit targets.
- Used effective sales strategies to convince clients to accept proposals, resulting in an increase of deposits and revenues year on year.
- Educated customers on Access Bank's product and service options to enhance their banking experience.
- Assisted customers in opening accounts, depositing or transferring funds, updating account details, and signing up for new services to meet their financial needs.
Relationship Officer (SME/CBG)
Intercontinental Bank Ghana Limited (IBG)
Kaneshie
02.2011 - 03.2013
- Managed Customer Accounts (Small and Medium Scale Enterprises).
- Mobilized deposits and exceeded targets.
- Marketed IBG's products and achieved customer acquisition targets.
- Processed customer credit facilities.
Relationship Officer (P&E)
Intercontinental Bank Ghana Limited
Kaneshie
01.2009 - 01.2011
- Marketed Access Bank's product and acquired customers for the newly opened branch.
- Resolved customer issues and provided exceptional client support.
- Mobilized deposit for the branch.
Research Consultant
CDDF AFRICA
Legon
06.2008 - 12.2008
- Assisted in proposal writing and project developments.
- Supported design and implementation of projects such as analyzing and interpreting field data and project evaluation.
Administrative Executive
FORU
Akosombo
01.2008 - 06.2008
- Assisted in proposal writing and project developments.
- Assisted in field work and stakeholder engagements.
- Assisted in project evaluations and reports.
- Responsible for general administrative duties.
- Friends Of Road Users
Assistant Research Officer
V.R.A Public Health Services
Akosombo
10.2006 - 01.2008
- Supported health education initiatives for staff and Akosombo community, enhancing knowledge on health practices.
- Supported Bilharzia and Malaria control efforts by participating in field activities.
- Contributed to mobile health services by coordinating activities and ensuring effective delivery of care.
- Organized research data to create representative graphs and charts highlighting results for presentations.
- Digitized and organized field data using SPSS for reporting and presentations.
- Helped team meet regulatory requirements by coordinating documentation and filings.
- Facilitated sensitization and awareness campaigns in public health unit, promoting community engagement and health literacy.
Education
MBA - Finance And Sustainability
University Of Cumbria, Robert Kennedy College
United Kingdom12-2019
Bachelor of Science - Biological Science
Kwame Nkrumah University Of Science And Technology
Kumasi06-2006
Senior Secondary Certificate Examination (S.S.C.E) - Science
Holy Child School
Cape Coast08-2001
Basic Education Certificate Examination (B.E.C.E) -
Akosombo International School
Akosombo08-1998
Skills
- Business development
- Marketing strategies
- Project oversight
- Product development
- Customer relationship management
- Proposal writing
- IT support basics
- Team leadership
- Presentation skills
Accomplishments
- 01/2025, Thought Leadership - Media Publication., https://thebftonline.com/tag/eugenia-oduraaaddo
- 01/2024, Honored as Woman of Impact by Evoke Impact, named among Top 50 Women of Impact in Ghana.
- 01/2023, Led the SME team to multiple prestigious industry recognitions: Best SME Banking in Ghana - Euromoney Awards for Excellence, SME Friendly Bank of the Year - Brandcom, Best SME Bank - World Economic Magazine Awards, Best SME Banking Brand - Global Brands Awards.
- 01/2022, Achieved notable industry recognition for SME banking leadership: Most Innovative SME Banking Brand in Ghana - Global Brands Awards.
Other Trainings And Certifications
- Climate Financing, RENAC Renewables / World Bank Group, 2023
- Sustainable MSME Financing, International Finance Corporation (IFC), 2023
- Gender Finance, Frankfurt School of Finance & Management, 2023
- Intermediate Credit Training, KRC Limited, 2021
- Enterprise Design Thinking, IBM, 2020
- Certified Credit Administrator Training (SMEs & MSMEs), National Banking College, 2020
- Emerging Market Risk Management in Banks, National Banking College, 2016
- Financial Crimes and Banking Fraud, National Banking College, 2014
- Fundamentals of Credit Boot Camp Training Program, IBFCAgusto, 2014
- Customer Relationship Management, Leaps & Bounds, 2013
- Fundamentals of Commercial Loan Analysis, Structuring and Management, Knowledge-Capital, 2009
- Project Development, Advocacy Work, Rights-Based Approach to Development and Financial Management, RAVI/DRAMA Network (NGO), 2008
- Business Entrepreneurship Training, EMPRETEC Ghana, 2006
Timeline
Head, SME & Support
Access Bank (Ghana) Plc
01.2020 - Current
Business Head
Access Bank (Ghana) Plc
01.2016 - 12.2019
Relationship Manager (Traders & Distributors)
Access Bank Ghana Limited
01.2015 - 12.2015
Relationship Manager
Access Bank Ghana Limited
04.2013 - 12.2014
Relationship Officer (SME/CBG)
Intercontinental Bank Ghana Limited (IBG)
02.2011 - 03.2013
Relationship Officer (P&E)
Intercontinental Bank Ghana Limited
01.2009 - 01.2011
Research Consultant
CDDF AFRICA
06.2008 - 12.2008
Administrative Executive
FORU
01.2008 - 06.2008
Assistant Research Officer
V.R.A Public Health Services
10.2006 - 01.2008
MBA - Finance And Sustainability
University Of Cumbria, Robert Kennedy College
Bachelor of Science - Biological Science
Kwame Nkrumah University Of Science And Technology
Senior Secondary Certificate Examination (S.S.C.E) - Science
Holy Child School
Basic Education Certificate Examination (B.E.C.E) -
Akosombo International School