BENJAMIN WILLIE GRAHAM
Accra
Summary
Adaptive Marketing and Communications Manager offers top skills in brand management, content creation and email marketing coupled with outstanding communication and time management abilities. Self-directed and independent professional with over 10 years of experience developing and executing marketing plans. In-depth knowledge of Google AdWords and PowerPoint.
Overview
14
14
years of professional experience
Work History
Marketing Manager
Ghana Football Association
Accra
2022.03 - Current
- Represented company at local and trade association meetings to promote products.
- Developed and owned strategic narrative on key initiatives to drive category demand.
- Developed social media marketing strategies to help brand company and increase sales.
- Delivered compelling sales presentations to demonstrate expert product knowledge.
- Developed and supervised marketing campaigns and events to maximize income and achieve audience targets.
- Worked with management team to oversee and monitor marketing strategy.
- Evaluated and reported on campaign performance to relevant stakeholders and leadership across organization.
- Prepared and sent proposals to prospective clients.
Managing Director, Marketing
Spark Golden Media Consult
Accra
2019.07 - Current
- Formulated strategic vision to drive mission and goals while stimulating revenue, profitability and growth.
- Applied effective strategies to deliver innovative, dynamic and effective consulting services.
- Managed client marketing strategies and product promotion campaigns.
- Managed primary account relationships, exceeded client satisfaction standards and met servicing obligations based on: Media content development, Brand Activation, Provides Strategic Corporate Communication Services, Corporate and Sports Events Management, Sports Marketing Services, Media Buying,Brand Planning and Sponsorships
Adjunct Lecturer
BlueCrest University College, Accra
Accra
2018.05 - Current
- Utilized diverse teaching methods, lectures, presentations and class activities to deliver curriculum.
- Organized activities and class events to drive learning objectives and promote engagement.
- Created lesson plans and developed instructional materials covering required topics and learning objectives, including: Introduction to Sports Journalism, Television & Radio Interviews and Chat Shows, Introduction to Television Journalism.
- Integrated multimedia technology in classroom instruction for well-rounded and engaging approach to instruction.
Assistant Manager
Ghana Broadcasting Corporation
Accra
2010.09 - Current
- Mentored staff to enhance skills and achieve daily targets, using hands-on and motivational leadership.
- Assisted with developing and implementing marketing strategies to improve the newsroom and efficiency.
- Coached team members and delivered constructive feedback to promote better productivity and build confidence.
- · Plans and designs news content for broadcast
- · Formulating story ideas and editing copy
- · Supervising the news team and liaising with other TV and radio departments
- · Work with a team to conduct tv news interviews & documentaries
- · Presenting sports news on radio (Uniiq FM and GTV Sports Plus)
- · Collecting and analyzing information on any breaking news stories.
- Delegated tasks to team members based upon skill level and to achieve organizational goals.
Senior Public Relations Specialist
Media Republique
Accra
2018.05 - 2019.09
- Delivered program information to public by preparing and presenting press releases, conducting media campaigns and maintaining program-related web sites.
- Planned and organized corporate media and other special events.
- Managed all media, press and public relations issues.
- Cultivated positive relationships with community members through public relations campaigns.
- · Served as the primary day-to-day client contact
- · Interpreted and implemented strategic plans for clients in conjunction with other team members
- · Helped the C.E.O. to manage work, scheduling budgets and deliverables for client programs
- · Executed administrative, logistical and project related support
- · Communicated with clients on projects development, timelines and results
- · Kept pace with social media/ digital industry trends and development
Marketing Media Coordinator
Hungarian Embassy Business Forum, Accra
Accra
2018.08 - 2018.10
- Proposed internal and external ideas and initiatives to help promote general awareness of company brand.
- Reviewed content from writers and research team prior to publication.
- Tracked product line sales and costs by analyzing sales, expenses and new business data.
- · coordinating the B2B meetings of the forum at the Kempinski Hotel
- · Put together the media plan for the forum
- · Moderated the Ghanaian Business and their Hungarian Business forum
- · Helped with the press cutting for the Hungarian Embassy
- Delivered administrative support services to improve marketing efforts.
Project Manager Team Leader
Invest in Africa Project for Brand Communication Ghana Ltd
Accra
2015.05 - 2015.08
- Forecasted, scheduled and monitored project timelines, personnel performance and cost efficiency.
- Orchestrated project schedules by outlining incremental milestones.
- Designed models to more accurately predict project costs.
- Maintained project files, books and correspondence in chronological date order for easy access and retrieval.
- Handled daily email and phone interactions with clients to provide updates on projects and handle issues.
- · Project lead on content development and execution of campaigns/projects.
- · Supervising core and outsourced teams (creative, production).
- Brainstormed and created image board to guide style and ideation process.
- · Radio and Television commercials
Education
Master of Arts - Media Management
Ghana Institute of Journalism
Accra, Ghana05.2016
Bachelor of Arts - Public Relations, Advertising, And Applied Communication
Ghana Institute of Journalism
Accra, Ghana04.2013
Associate of Arts - Communication Studies
Ghana Institute of Journalism
Accra, Ghana05.2009
SSSCE - Secondary Education
St. Augustine’s College
Cape Coast08.2003
Skills
- Highly skilled, creative, communications and journalism professional with a broad range of experience encompassing:
- Department Management
- Media & Public Relations
- Publicity & Promotions
- Crisis Communications
- Social Media
- Excellent oral and written communication, presentation.
- Highly flexible, open to change, and excellent public relations
- Great communication skills
- Excellent presentation skills
- Covering stories, interviewing people, anchoring news, and hosting documentaries
- Proficient in researching on important information and investigating stories
- Good at interacting with people and finding out information
- Experience in programme measurement and analysis
- Skills in Microsoft Office, Excel, social media platforms and community management tool including but not limited to twitter, Facebook, Instagram
Languages
• English (fluent),
First Language
English
Proficient
C2
Accomplishments
Ghana Media Personality Awards
Sports Commentator of the year 2021
Soccer Achievers Awards 2021
Commentator of the year
Affiliations
- Sports Writers Association of Ghana (SWAG)
- Ghana Journalist Asso
- · Sutherland Hall President 2008-2009
- Planning Committee Member GIJ at 50th Anniversary ciation (GJA)
Additional Information
Domestic and International Assignments
- · GBC Commentator and Reporter 2014 FIFA World Cup-Brazil
- · GBC reporter London 2012 Olympic Games
- · Media Coordinator Manchester United Trophy tour to Ghana-2012
- · GBC reporter 2008 and 2012 Parliamentary and Presidential Elections
- · GBC Commentator and Reporter 2010 FIFA World Cup- South Africa
- · GBC Commentator and Reporter Ghana 2008 African Cup of Nations
- · Football Commentator for GBC
- · Lead Commentator on the Ghana Premier league -DSTV-Supersport /Startimes
- · Lead Commentator Fox Sports Africa –WAFU Cup of Nations 2017
- · Worked with Lagardere Sports (France) at the 2018 CHAN tournament in Morocco as a commentator in Marrakech and Agadir.
- · 2018 African Women's Cup of Nations lead commentator for CAF
- · 2019 African Cup of Nations (EGYPT 2019) lead commentator for CAF
- · ESPN WAFU Cup of Nations (Senegal 2019) lead commentator for ESPN
- Morocco 2022 CAF Women's Africa Cup of Nations ( CAF Lead Commentator)
Timeline
Marketing Manager
Ghana Football Association
2022.03 - Current
Managing Director, Marketing
Spark Golden Media Consult
2019.07 - Current
Marketing Media Coordinator
Hungarian Embassy Business Forum, Accra
2018.08 - 2018.10
Adjunct Lecturer
BlueCrest University College, Accra
2018.05 - Current
Senior Public Relations Specialist
Media Republique
2018.05 - 2019.09
Project Manager Team Leader
Invest in Africa Project for Brand Communication Ghana Ltd
2015.05 - 2015.08
Assistant Manager
Ghana Broadcasting Corporation
2010.09 - Current
Master of Arts - Media Management
Ghana Institute of Journalism
Bachelor of Arts - Public Relations, Advertising, And Applied Communication
Ghana Institute of Journalism
Associate of Arts - Communication Studies
Ghana Institute of Journalism
SSSCE - Secondary Education
St. Augustine’s College
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