Benjamin Osei-Tutu Nkonsah
Summary
Versatile Business Development Executive recognized for spearheading dramatic sales increases with robust customer acquisition strategies. Leverages many years of experience and top-notch relationship-building abilities to connect with customers and build lasting partnerships. Navigates complex negotiations and closes high-value deals with skill and strategic mindset.
Overview
19
19
years of professional experience
Work History
Business Development Executive Francophone West Africa
Aller Retour
02.2019 - Current
- Established productive and professional long-term relationships with stakeholders at all levels
- Achieved sales target for new businesses
- Coordinated the involvement of company personnel, including service, technical support, finance, marketing and management resources in order to meet account performance objectives and customer’s expectations
- Optimized service performance from a financial point of view
- Assessed, clarified, and validated customer needs, including roadmaps and tenders
- Monitored the market and competitor activities
- Regularly reported on sales activities, opportunities, threats and progress of projects, etc
- Proactively led a joint company-strategic account planning process that developed mutual performance objectives and financial targets
- Drove solutions-orientated efforts that addressed the customer situation
Key Account Coordinator (OMC,s & Modern Trade)
FanMilk Ghana Ltd
05.2017 - 02.2019
- Grew sales volumes of the organizations within the assigned territories
- Regularly reviewed with customers their performance and contribution in line with Customer Management Review template
- Developed Regional Business Plan for the region and the Customer Business plan for each customer in the territory
- Defined a Journey Plan per SO/DSR to ensure RTM optimization for better coverage and saved cost
- Developed New Sales opportunities within designated region
- Communicated and ensured the realization of Marketing Grids Priorities
- Monitored and reported all the competitor activities in the region, New Product Launch, Sales promotion, trade activations
- Managed damaged/expired products according to the damages policy and ensure retailers practice FEFO
- Properly liaised between customers with the relevant stakeholders (sales, finance, supply chain, etc.) in order to guarantee growth and customer satisfaction
Field Sales Supervisor
Nestlé Ghana Ltd
01.2012 - 05.2017
- Ensured product availability, visibility and accessibility in priority outlets in assigned sales territory through the execution of the territory sales plan
- Guide the distributor, distributor salesmen and other external sales force to achieve their quantitative and qualitative targets
- Identify the training needs and train external sales force and assist distributor in the recruitment of their field sales personnel
- Carry out regular field coaching of assigned distributor and external sales force as well as completion of the necessary documentation
- Communicate cycle activities to the distributor and his sales force
- Identify and exploit sales and promotional opportunities for Nestlé products in assigned territory
- Establish coverage plan for distributor in assigned territory and develop route plan for distributor and external sales force and ensure compliance
- Ensure distributor sales force operate within their assigned territory and sell at recommended prices
- Manage damaged/expired products according to the goods return policy and ensure retailers practice FEFO
- Conduct a sondage in priority retail outlets/open markets and provide regular and accurate feedback on competitor activities
- Oversee the prompt distribution and deployment of POS materials to the priority retail outlets
- Carry out accurate and timely sales administration
Supervisor/Team Lead - Trade Classification Project
Nestlé Ghana Ltd
09.2010 - 12.2011
- Made sure every outlet in the Ashanti and Brong Ahafo regions were covered during the project
- Checked the presence and off-take of Nestlé products
- Wrote weekly reports on how the comments and suggestions of both customers and consumers can be resolved
- Keyed in data collected from the field
- Sorted out maps used on the field into cells
- Crossed checked data to ensure accuracy of details
- Tracked progress on projects and provided timely feedback to staff members.
- Developed and implemented operational policies and procedures to ensure efficiency and accuracy of workflows.
- Directed and supervised team of 25 employees in daily operations.
- Resolved customer complaints in a timely manner while ensuring customer satisfaction.
- Conducted weekly meetings with team members to discuss upcoming tasks and project deadlines.
- Assisted in creating budgets for departmental expenses including personnel costs.
- Created new strategies for improving customer service standards within the organization.
- Implemented cost-cutting measures without compromising quality of services offered.
- Analyzed financial data related to departmental budgeting activities on a regular basis.
- Collaborated with other departments to coordinate workflow processes between teams.
National Service
Mansie DA JHS
10.2010 - 10.2010
Modern Trade Sales Promoter
Nestlé Ghana Ltd
07.2009 - 08.2010
- Direct sale of Cerevita Classic and Milo RTD to customers in Modern trade outlets in Accra
- Planned and executed promotional events in order to increase product visibility.
- Developed sales strategies and tactics in order to maximize profits.
- Demonstrated products features and benefits to customers in retail stores.
- Provided excellent customer service by answering questions, solving problems, and responding to inquiries.
- Analyzed consumer behavior patterns to identify potential sales opportunities.
- Established relationships with key decision makers in target accounts.
- Conducted market research surveys to collect feedback from customers on product quality and satisfaction levels.
- Managed inventory levels of promotional items at each store location according to demand trends.
- Generated daily reports on sales performance against targets set by management team.
- Monitored competitor activity within the marketplace and reported back findings.
- Resolved customer complaints promptly and effectively while maintaining a professional attitude.
- Performed administrative duties including filing paperwork, scheduling appointments.
Sales Attendant
AduBoahen Licensed Chemical Store
06.2005 - 05.2006
- Dispensed drugs to customers
- Regularly checked stock of products to prevent shortages
- Reported comments and suggestions from customers to authority to help improve upon health service delivery
Education
MBA - MARKETING
University of Professional Studies Accra (UPSA)
01.2019
Bachelor of Arts - Psychology, Political Science, French
University of Ghana (UG)
Legon-Accra01.2010
Intermediate Certificate in IT -
University of Ghana
Legon, Ghana01.2009
SSSCE -
Prempeh College
Kumasi, Ghana01.2005
Skills
- Business Development
- Field Sales Management
- Communication Skills
- Analytical Skills
- Market Penetration
- Customer Relationship Management
- Work force management
- Revenue Generation
Accomplishments
- New distributor Initiation
- JFAMCO (2013)
- Niangadou et Frere Abidjan (2022)
- Distributor Growth
- JIABO Enterprise – 12% Growth (2013)
- Yaw Ampofo Co Ltd – 14% Growth (2014)
- Tronder Enterprise – 8% Growth (2015)
- Pickmix Company - 6% Growth (2017)
- Channel Category Champion, Accra East Region – 2014/2015
- Key implementer of the Nestle Street Concept, 2014
- Sellout Champion, Accra, Tema, Kasoa RDC’s - 2018
Biodata
Ghanaian, 01/20/87, French, English, Twi
Competence
- Results oriented
- Initiative
- Service orientation
- Open minded
- Proactive
Hobbies and Interests
- Soccer
- Reading
- Music
Languages
English
First Language
French
Proficient
C2
Timeline
Business Development Executive Francophone West Africa
Aller Retour
02.2019 - Current
Key Account Coordinator (OMC,s & Modern Trade)
FanMilk Ghana Ltd
05.2017 - 02.2019
Field Sales Supervisor
Nestlé Ghana Ltd
01.2012 - 05.2017
National Service
Mansie DA JHS
10.2010 - 10.2010
Supervisor/Team Lead - Trade Classification Project
Nestlé Ghana Ltd
09.2010 - 12.2011
Modern Trade Sales Promoter
Nestlé Ghana Ltd
07.2009 - 08.2010
Sales Attendant
AduBoahen Licensed Chemical Store
06.2005 - 05.2006
MBA - MARKETING
University of Professional Studies Accra (UPSA)
Bachelor of Arts - Psychology, Political Science, French
University of Ghana (UG)
Intermediate Certificate in IT -
University of Ghana
SSSCE -
Prempeh College