BENJAMIN TETTEH NARTEY

Portfolio: Fresh fruits, fresh vegetables, herbs, and processed juice

• Co-own P&L with MD: Deliver annual sales plans and budgets for growth and revenue targets across fresh and processed categories.
• Lead NPD: Partnered with QA to develop and launch freshly packed peeled ginger and garlic SKUs for all MT customers.
• Ensure MT excellence: Supervise 8 field merchandisers to guarantee on-shelf availability and compliance across MT channels for fresh produce and juice.
• Safeguard brand assets: Partner with QA to ensure fridges and POSM are maintained and brand-compliant at trade for cold chain integrity.
• Key Achievements 2025 – 2026:
• Delivered GHS 21M net sales profit, 44% YoY growth, reported to Board
• Grew juice revenue 40% via new tricycle RTM covering shops, marts, hospitals, corporates
• Secured GBFOODS supply contract: 8MT onions, 5MT garlic, 8MT ginger monthly for Deedew Shito
• Sold 656MT processed fruits & vegetables in H1 2025
• Sold 925MT processed fruits & vegetables in H1 2026

Portfolio: Leemax Tin Tomatoes, Kadi Spices (Senegal)

• Built RTM for Leemax Tin Tomatoes: Onboarded 50 distributors in Accra delivering avg. GHS 650,000/month.
• Launched Kadi Spices from Senegal: Led competitor pricing analysis and developed full RTM and distribution network for market entry.
• Opened Volta & Oti regions: Established 4 major customer bases generating avg. GHS 750,000/month per region for tomato and spice portfolio.

Portfolio: Soklin powder & liquid detergent, Royal fabric softener, Boom powder detergent, floor cleaners, Top Cafe beverage, Supreme noodles, Giv beauty soap

• Led 32-person commercial team: 9 supervisors, 23 salespersons, 62 distributors driving avg. GHS 3.8M monthly sell-in and 3.6M sell out across home care, beverage, and food categories.
• Exceeded volume targets: Delivered 140% of 270,000-carton target in 6 months; achieved 95% of 740,000-case annual target for detergents, beverages, and noodles.
• Drove multi-category growth: Executed pricing, promotions, and merchandising for Soklin, Boom, Royal, Top Cafe, and Supreme noodles to win share in GT and MT.
• Built RTM intelligence: Mapped 2,400+ retailers/wholesalers; maintained >90% productive outlets monthly for full portfolio with sale force automation (SFA) application.

Portfolio: Soklin detergents, Santex medicated soap, Giv beauty soaps, fabric softeners

• Scaled national RTM: Grew distributor network from 1,200 to 3,000+ outlets with 98% coverage across 10 regions for Soklin, Santex, and Giv brands.
• Delivered 102,000-carton sell-out in July 2012 by conceptualizing and executing Ghana’s first nationwide So-klin scratch-and-win promotion.
• Drove brand growth: Led marketing strategy and trade execution for Soklin detergents and Santex medicated soap, achieving market leadership in key segments.
• Expanded category footprint: Launched and built distribution for Giv beauty soaps and fabric softeners across GT and MT channels.

Portfolio: StarKist Tuna, John West Tuna, Teacher Mackerel, perfumed rice, sugar (commodity)

• Drove market share for imported seafood brands: Grew StarKist Tuna, John West Tuna, and Teacher Mackerel across GT, MT, and institutional channels to dominate category.
• Managed commodity sales: Led pricing, trading, and distribution of perfumed rice and sugar, balancing margin and volume in volatile commodity markets.
• Serviced national institutions: Secured and supplied most Governments ministries, universities, polytechnics, hospitals, and top schools with canned proteins and staples.

Portfolio: StarKist Tuna, John West Tuna, Teacher Mackerel, perfumed rice, sugar

• Managed high-value accounts: Oversaw media houses, embassies, and telcos, GPHA, Cal Bank, Ecobank etc.
• Launched successful promotional events, significant increase in footfall.
• Won institutional contracts: Secured large-volume supply deals for canned tuna and commodity staples via competitive tenders.
• Increased new business through strategic networking and cold calling.

• Ensured quality & safety: Operated production line under strict food safety and quality control standards.