Bashiratu Osumanu
Accra
Summary
I am a motivated young lady who is always ready to take up challenges and adapt whenever the need arises. I had an opportunity to hold many student leadership positions and interact with people from different cultural backgrounds hence my tolerance, patience and ability to work with a lot of people. I’m a strong believer in teamwork and have had the opportunity to serve and work for some NGOs as a volunteer. I speak English and French fluently and I speak other languages such as Hausa, Bambara , Moshie and twi which allows me to interact freely with many people from different countries . I have a high sense of culture awareness. I manage Time well and al very innovative and I’m able to work well under pressure
Overview
9
9
years of professional experience
Work History
Sales and Marketing Officer
The Omni Group
Accra, Ghana
10.2023 - Current
- Increased sales revenue by developing and implementing strategic marketing plans and sales initiatives.
- Built strong relationships with clients through exceptional customer service, leading to increased repeat business.
- Collaborated with cross-functional teams for product launches, resulting in higher market penetration and brand awareness.
- Analyzed market trends to adapt sales strategies, ensuring consistent growth in a competitive landscape.
- Enhanced customer experience through regular feedback collection, identifying areas for improvement in product offerings or sales processes.
- Suggested innovative ideas to increase sales and improve customer experience.
- Managed sales promotions and marketing strategies on major social media sites.
Digital Marketer
Confluent Media/ PR Agency
Accra, Ghana
04.2020 - Current
- Increased website traffic by implementing effective search engine optimization strategies.
- Developed engaging content for social media platforms, resulting in higher user engagement rates.
- Boosted online sales through targeted email marketing campaigns and personalized messaging.
- Optimized digital advertising budgets, maximizing return on investment for paid marketing channels.
- Increased customer engagement through social media.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
African Advisor to the CEO
AMS Group
Algiers, Algeria
09.2023 - 09.2023
- Provided strategic and politically savvy advice to the CEO with a focus on priority issues
- Planning and support for CEO when engaging external stakeholders
- Oversaw and handled the establishment of two company branches in Mozambic and Zimbabwe
- Coordinated the activities of the office-general administrative duties including report writing, drafting documents, scheduling meetings, booking tickets etc.
- Maintain project calendars and monitor progress of work in all company branches
- Nurture and strengthen partner relationships through innovative approaches
- Serve as liaison between company and English speaking partners and investors
- Work closely with various embassies for partnerships with their home governments and the AMS Group for mutually beneficial outcomes
- Spearheaded the rebranding of the company and increased the visibility of the company on social media
Marketing and Communications Intern
Siemens SPA Algerie
Algiers, Algeria
06.2021 - 09.2022
- Enhanced brand visibility by developing and executing strategic marketing campaigns.
- Boosted customer engagement through creating compelling content for social media platforms.
- Circulation of information within the company and from top management to staff
- Conducting market research
- Identifying and building long term relationship with target audience
- Supported the sales team by designing visually appealing promotional materials for product launches.
- Analyzed market trends to identify new opportunities, providing valuable insights that informed strategic decision-making processes.
Research Assistant
Microbiology Department, University Of Oran 1
Oran, Algeria
06.2021 - 09.2021
- Assisted staff in laboratory or fieldwork
- Enhanced research quality by meticulously collecting and analyzing data from various sources.
- Streamlined data management processes for increased efficiency and accuracy in research findings.
- Collaborated with multidisciplinary teams to develop innovative research methodologies and strategies.
- Managed laboratory equipment and resources, ensuring proper maintenance and optimal functionality.
- Dispense supplies to laboratories
Customer Service Representative
Agricultural Development Bank
Wa, Ghana
07.2018 - 09.2018
- Enhanced customer satisfaction by promptly addressing concerns and providing accurate information.
- Streamlined call center processes for improved efficiency and reduced wait times.
- Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
- Assisted customers in navigating company website and placing online orders, improving overall user experience.
Project Assistant Fundraising
The Gain Initiative
Obuasi, Ghana
06.2017 - 09.2018
- Improved project efficiency by streamlining processes and implementing time-saving strategies.
- Assisted project managers in achieving timely completion of projects through diligent monitoring and tracking of deadlines.
- Contributed to successful project outcomes by providing comprehensive administrative support to the team.
- Enhanced team communication by organizing and maintaining accurate documentation of meeting notes, action items, and followups.
- Internal and external communication
- Successfully raised five thousand (5.000 ghs) through fundraising by engaging local institutions and market women
Sales Representative
Yaw Fosu Enterprise
Obuasi, Ghana
05.2015 - 08.2016
- Increased sales revenue by identifying and targeting high-potential accounts.
- Expanded customer base through cold calling, networking, and relationship building.
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Generated additional sales opportunities with upselling and cross-selling techniques.
Education
Master Of Science - Biochemistry Immunology
University of Oran 1, Ahmed Ben Bella
Oran, Algeria 06.2022
Bachelor Of Applied Science - Molecular Biology
University Of Oran 1, Ahmed Ben Bella
Oran, Algeria 06.2020
Bachelor Of Arts - French Language And Literature
University of Blida, Sa’ad Dahleb
Blida, Algeria 05.2017
Skills
- Excellent computer skills in Microsoft suites
- Strong organizational, interpersonal and management skills
- Time management, innovative and proactive problem-solving skills
- High sense of cultural awareness
- Capable of working under pressure with minimal supervision
- Taking initiative
- A good team player
- Marketing Analytics
- Sales Presentations
- Data-driven decision-making
- Competitor Analysis
- Social Media Marketing
- Influencer outreach
- Sales Performance
- Market Trend Analysis
- Customer Service
- Sales Targeting
Reference
Shall be provided upon request
Timeline
Sales and Marketing Officer
The Omni Group
10.2023 - Current
African Advisor to the CEO
AMS Group
09.2023 - 09.2023
Marketing and Communications Intern
Siemens SPA Algerie
06.2021 - 09.2022
Research Assistant
Microbiology Department, University Of Oran 1
06.2021 - 09.2021
Digital Marketer
Confluent Media/ PR Agency
04.2020 - Current
Customer Service Representative
Agricultural Development Bank
07.2018 - 09.2018
Project Assistant Fundraising
The Gain Initiative
06.2017 - 09.2018
Sales Representative
Yaw Fosu Enterprise
05.2015 - 08.2016
Master Of Science - Biochemistry Immunology
University of Oran 1, Ahmed Ben Bella
Bachelor Of Applied Science - Molecular Biology
University Of Oran 1, Ahmed Ben Bella
Bachelor Of Arts - French Language And Literature
University of Blida, Sa’ad Dahleb