Barbara Robertson
Accra
Summary
Results-driven and highly analytical Marketing and Communications professional with a strong background in customer service, brand development, and business development. Demonstrate ability to manage strategic marketing initiatives, build client relationships, and lead cross-functional teams to deliver high-impact results. Seeking a dynamic and challenging role in a professional setting that fosters continuous growth and learning.
Overview
14
14
years of professional experience
Work History
Marketing Manager
The Meal Box Limited
06.2023 - Current
- Designed and executed strategic marketing plans to enhanced brand awareness and client engagement.
- Identified and pursued business opportunities, partnerships and contract to increase client based and revenue.
- Conducted market research and competitor research to guide pricing strategies and menu development.
- Maintain strong relationships with corporate clients, vendors and event coordinators.
- Collaborated with kitchen and operations teams to align offerings with market trends and client feedbacks.
Tutor (Tvet Services)
Opportunity Industrialisation Technical Institute (Tvet Service)
02.2023 - Current
- Develop lesson plans, teaching material and practical training modules to meet student needs and industry relevance.
- Assess student performance through tests, assignments and projects – based evaluation aligned with CBT (Competency – Based Training) principles.
- Provide academic guidance and mentorship to students, supporting career development and personal growth.
- Maintained student records, prepare progress reports, and submit instructional reports to department heads.
- Prepared students for Commission for TVET (CTVET) examinations and certifications.
- Deliver both theoretical knowledge and hands-on practical skills to learners, ensuring competency -based training outcomes.
Account Officer
The Meal Box Limited
10.2022 - 01.2023
- Responsible for filing monthly statutory Pay As You Earn, Tier 1 and Withholding tax.
- Prepared weekly and monthly financial reports.
- Generated client invoices and supported financial recording keeping.
Customer Service
Vestige Ghana
02.2022 - 09.2022
- Handled customer inquiries across various communication channels.
- Maintained records of interactions and resolved client concerns efficiently.
- Processed orders and prepared monthly sales reports.
- Keep records of customers interactions, transactions, comments and complaints.
Marketing Officer
Starbites Enterprise
08.2021 - 02.2022
- Preparation of proposals for events and projects.
- Communicated with the various branches on new ideas and projects.
- Coordinated with the creative team on flyers, artworks and bill boards.
- Coordinated delivery of items to various branches.
- Organized clients’ meetings with the marketing team.
- Visited branches to ensure promotions and offers are well communicated to clients.
- Responded to clients mails and calls.
- Visited clients’ offices to advertise offers and promotions.
- Ensured clients complaints are received and addressed appropriately.
Marketing Manager
Rehobth EJ Ltd
12.2014 - 06.2017
- Developed sales strategies to increase sales and managed the marketing mix.
- Management of customers and suppliers complaints.
- Ensured the timely delivery of products to various outlets.
- Conducted market research and budget planning.
National Service Personnel
Volta River Authority: Planning and Business Development
10.2013 - 10.2014
- Supported development of performance scorecards and departmental budgets.
- Assisted with the monitoring of trends across power stations.
- Compiled departmental reports and coordinated internal communications.
- Assisted in organising management and departmental meetings.
- Assisted with the collating of sectional quarterly performance reports.
- Assisted with drafting of memos across the departments and taking minutes.
Industrial Attachment
Social Security & National Insurance Trust (SSNIT)
07.2011 - 09.2011
- Processed and updated pension contributor records.
- Assisted and coordinated data capture and documentation of workflows.
Education
Master of Arts - Brands and Communications Management
UNIVERSITY OF PROFESSIONAL STUDIES
ACCRA01-2025
BSC - Marketing
UNIVERSITY OF PROFESSIONAL STUDIES
ACCRA01.2013
Diploma in Business Studies, Diploma in Accounting -
UNIVERSITY OF PROFESSIONAL STUDIES
ACCRA01.2009
Senior High School -
NSABA PRESBY SECONDARY SCHOOL
01.2005
Skills
- Strategic Marketing and Brand Management
- Customer Relationship Management
- Competency – Based Training (TVET)
- Market Research and Data Analysis
- Financial Reporting and Compliance
- Microsoft Office Suite (Word, Excel and PowerPoint)
- Strong interpersonal and communication skills
- Ability to work independently and within teams
Accomplishments
- Successfully secured a catering contract with Cal Bank to provide daily meals for over 500 staff, significantly boosting company revenue and brand credibility.
- Successfully secured a catering contract with Ghana National Petroleum Commission (GNPC) to provide daily meals for over 550 staff.
- Successfully secured a catering contract with Roche Ghana to provide meals for over 50 staff.
- Successfully secured a catering contract with Bulk Oil Storage and Transportation (BOST) Ghana.
Hobbies and Interests
- Reading
- Cooking
- Online research
- Communication
References
- Miss Lorriane Boateng, Marketing Manager, Starbites Enterprise, 0553013331
- Mr. Stephen Ofori, Manager for Corporate Planning, Volta River Authority, 0249609338
- Mr. Percy Ocloo, Manager of Claims, Social Security & National Insurance Trust, 0244684641
Timeline
Marketing Manager
The Meal Box Limited
06.2023 - Current
Tutor (Tvet Services)
Opportunity Industrialisation Technical Institute (Tvet Service)
02.2023 - Current
Account Officer
The Meal Box Limited
10.2022 - 01.2023
Customer Service
Vestige Ghana
02.2022 - 09.2022
Marketing Officer
Starbites Enterprise
08.2021 - 02.2022
Marketing Manager
Rehobth EJ Ltd
12.2014 - 06.2017
National Service Personnel
Volta River Authority: Planning and Business Development
10.2013 - 10.2014
Industrial Attachment
Social Security & National Insurance Trust (SSNIT)
07.2011 - 09.2011
Master of Arts - Brands and Communications Management
UNIVERSITY OF PROFESSIONAL STUDIES
BSC - Marketing
UNIVERSITY OF PROFESSIONAL STUDIES
Diploma in Business Studies, Diploma in Accounting -
UNIVERSITY OF PROFESSIONAL STUDIES
Senior High School -
NSABA PRESBY SECONDARY SCHOOL
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