Boniface N. S. Kwateng Amaning
Accra
Summary
Digital marketing specialist and brand strategist with cross-sector experience in higher education, hospitality, technology, and freelance work. Leads SEO, paid ads, social media, content strategy, and live digital events, with measurable gains including 5% month-over-month engagement growth and 700+ video views.
Overview
2
2
Languages
1
1
Certification
8
8
years of professional experience
Work History
Lead Instructor (Seasonal)
MEST Africa
Accra
09.2026 - Current
- Directed fellows in product development, pitching, and business fundamentals, strengthening their entrepreneurial skills for real-world application.
- Implemented effective teaching strategies to maximize student learning outcomes.
- Facilitated classroom discussions using MEST Africa curriculum resources, promoting engaging and interactive learning experiences.
- Guided team reviews and daily learning sessions, enhancing project execution and collaboration among peers.
- Assessed fellow assignments and provided clear, actionable instructional feedback.
- Maintained up-to-date records of student progress and attendance.
Digital Marketing Specialist (Contract)
Labadi Beach Hotel
Accra
04.2025 - Current
- Formulate and execute comprehensive digital marketing plans and budgets to drive bookings and increase brand visibility for hotel services and amenities.
- Develop targeted promotional campaigns across search and social channels to engage high-value clients and drive outside catering and event sales.
- Generated detailed reports on website performance, ad campaigns, and key metrics to inform strategic decisions.
- Conduct thorough website audits to optimize user experience (UX/UI), update content accessibility and enhance organic search ranking.
- Analyzed consumer behavior data using analytics tools such as Google Analytics.
- Performed keyword research and analyzed SEO performance of webpages.
- Developed content for websites, blogs, social media platforms, and online advertising to strengthen brand presence.
- Collaborated with sales and events teams on digital promotions.
- Collaborated with creative teams to design visuals for digital marketing campaigns.
- Organized photoshoots and approved visuals for luxury hotel marketing materials.
- Monitored online reviews and responded to guest feedback professionally.
- Responded promptly to customer inquiries via social media to enhance customer satisfaction and engagement. via social media platforms.
- Negotiated with media vendors to secure cost-effective advertising opportunities.
- Oversaw website development and maintenance, enhancing user experience and driving engagement.
Senior Administrative Assistant - Content & Multimedia (Full-Time)
University of Ghana UGBS Marketing & Communications Unit
Legon, Accra
08.2021 - Current
- Launched and managed optimised advert campaigns (Google AdWords, Facebook, Instagram, YouTube), significantly enhancing institutional brand visibility.
- Verified official Facebook page for University of Ghana Business School (UGBS), enhancing credibility and engagement.
- Conducted audience research and performance monitoring, achieving consistent 5% month-over-month engagement growth.
- Generated monthly analytical reports to inform data-driven decisions for academic programmes and improve audience targeting.
- Manage ongoing social presence, SEO keyword/image optimization and support the UGBS Alumni Associations' social presence and email outreach.
- Host multi-platform live streams via Restream.io for key events, including public lectures with high-profile guest speakers, reaching cross-platform audiences.
Brand & Digital Marketing Strategist (Part-Time)
Ingen Cloud Technology
Accra
06.2019 - Current
- Formulated digital strategies to engage target audiences and strengthen brand connection.
- Planned and monitored brand presence on social platforms (Instagram, Facebook) to ensure consistent messaging and increase audience visibility.
- Drive SEO efforts through strategic keyword research and image optimization.
- Collaborated with web development teams to enhance website design and content, improving user experience and site functionality.
Social Media Manager (National Service Personnel)
University of Ghana UGBS Marketing & Communications Unit
Legon, Accra
09.2020 - 07.2021
- Developed monthly social media content calendars and coordinated live event streaming on YouTube, Instagram, and Facebook, increasing audience engagement.
- Created engaging video content and IGTV posts that attracted over 700 views, increasing visibility for the brand.
- Oversaw UGBS Alumni online presence through Graduway while implementing structured email marketing, enhancing community connections.
Clerical Intern
Baker Tilly Andah + Andah Chartered Accountants
Accra
06.2018 - 08.2018
- Digitised, organised and maintained physical and electronic filing systems to streamline workflow and improve internal team productivity.
- Filed client records and organized audit documents, ensuring accessibility for Baker Tilly Andah + Andah Chartered Accountants.
- Photocopied, scanned, and bound financial documents, facilitating efficient review for clients and staff.
- Assisted in preparation of financial statements and reports, contributing to timely financial analysis.
- Proofread documents prior to submission to ensure accuracy of content.
Education
Master of Science - Digital Marketing
Liverpool John Moores
United Kindgom11-2026
BSc - Business Administration (Marketing Option)
University of Ghana
Legon, Ghana07-2020
W.A.S.S.C.E - Business Option
St. James Seminary Senior High School
Sunyani, Ghana06-2016
Skills
- SEO optimization
- Social media management
- Marketing analytics (Google Analytics, Hotjar)
- Content strategy
- Digital marketing
- Market research
- Email marketing
- Online Meetings (Zoom, Microsoft Teams)
- Project Coordination
- Report analysis
- Video Production
- Visual Content Creation
- Digital Asset Creation
- Website Management
- Content Optimization
- Marketing automation
- Brand Messaging
- Collaborative Mentoring
Languages
English
Proficient
French
Elementary
Certification
- Applying AI Principles with Google Cloud - Google, Issued Jan 2025
- Prompt Design in Vertex AI Skill Badge - Google, Issued Jan 2025
- Udemy Video Editing Masterclass - Udemy, Issued Jan 2025
- Introduction to Generative AI - Google, Issued Dec 2024
- Introduction to Large Language Models - Google, Issued Dec 2024
- Introduction to Responsible AI - Google, Issued Dec 2024
- Graphic Design Masterclass - Udemy, Issued Oct 2024
- The Complete Digital Marketing Guide - Udemy, Issued Sept 2024
- Build Responsive Real-World Websites with HTML and CSS - Udemy, Issued Sept 2024
- A Content Creator's Guide to Instagram - Digital Marketing Institute, Issue Sept 2024
- Email Marketing - Hubspot Academy, Issued Feb 2023
- Content Marketing - Hubspot Academy, Issued Feb 2023
- Google Ads Essential Training - LinkedIn, Issued Sept 2021
- Digital Advertising - Hubspot Academy, Issued Aug 2021
- Social Media Marketing for Small Business -LinkedIn, Issued Aug 2021
- Digital Marketing Foundations - Linkedin, Issued 2021
Accomplishments
- Overall Winner of the UGBS Student Entrepreneurship Competition, May 2019 - Issued by University of Ghana Business School in collaboration with the Ministry of Business Development, Republic of Ghana.
- RiSE Challenge Silver Medal, Oct 2015 - Issued by Ghana Robotics Academic Foundation (GRAF)
Timeline
Lead Instructor (Seasonal)
MEST Africa
09.2026 - Current
Digital Marketing Specialist (Contract)
Labadi Beach Hotel
04.2025 - Current
Senior Administrative Assistant - Content & Multimedia (Full-Time)
University of Ghana UGBS Marketing & Communications Unit
08.2021 - Current
Social Media Manager (National Service Personnel)
University of Ghana UGBS Marketing & Communications Unit
09.2020 - 07.2021
Brand & Digital Marketing Strategist (Part-Time)
Ingen Cloud Technology
06.2019 - Current
Clerical Intern
Baker Tilly Andah + Andah Chartered Accountants
06.2018 - 08.2018
Master of Science - Digital Marketing
Liverpool John Moores
BSc - Business Administration (Marketing Option)
University of Ghana
W.A.S.S.C.E - Business Option
St. James Seminary Senior High School