AYISHA ABDALLAH MUKTAR
Accra
Summary
Dynamic marketing professional with a proven track record at Fast Television, excelling in strategic marketing and brand management. Adept at developing impactful campaigns that drive customer engagement and loyalty. Strong communicator and strategic thinker, skilled in market research and vendor negotiation, consistently achieving objectives and enhancing brand visibility.
Overview
5
5
years of professional experience
Work History
Marketing Executive
Iqra Fm
01.2025 - Current
- Coordinated marketing events for showcasing product and service offerings.
- Prepared detailed marketing forecasts on daily, weekly and quarterly basis.
- Generated leads through direct mailers or other outreach methods like cold calling or emails.
- Delivered marketing strategy updates to upper-level management.
- Developed marketing strategies and campaigns to increase brand awareness.
Marketing Manager
Fast Television
10.2024 - Current
- Developed marketing strategies based on corporate objectives and market trends.
- Implemented customer loyalty programs that increased repeat business.
- Generated ideas to increase sales through creative promotions.
- Ensured compliance with all applicable laws related to advertising and promotions.
- Cultivated business partnerships to build lasting relationships with internal and external parties.
- Maintained relationships with key customers through regular communication.
Manager
ZONGO BUSINESS INCUBATOR
01.2022 - Current
- Facilitated training sessions for women in the informal sector, equipping them with essential entrepreneurship skills
- Provided guidance and support to women entrepreneurs on using social media platforms to enhance their business reach and visibility
- Building sustainable relationships and partnerships with other key stakeholders and international corporations
- Led initiatives aimed at reducing female unemployment by implementing training programs funded by organizations such as USAID and the Mastercard Foundation, effectively bridging the gender employment gap
Program Director
Toyibulanfas Foundation
04.2021 - Current
- Developed strategic plans to ensure successful program operations.
- Researched funding opportunities to support program initiatives.
- Fostered community connections and networks, driving collaborations with local organizations and businesses.
- Established strategy for program using evaluation outcomes and research to set goals and direction.
- Facilitated staff meetings and educational work sessions to strengthen staff competencies.
Senior Sales and Marketing Executive
Baina Multimedia
02.2021 - 08.2024
- Analyzed customer feedback, identified trends, and developed solutions to address customer needs.
- Provided excellent service and attention to customers when face-to-face or through phone conversations.
- Exceeded customer satisfaction by finding creative solutions to problems.
- Collaborated closely with team members to achieve project objectives and meet deadlines.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
Social Media Marketer
ZE Y ZE LEATHER WORKS
01.2021 - 01.2022
- Creating and developing compelling content social media and any other content marketing channels the business leveraged on
- Analyzed market data to determine ways to reach target audience or intended segments
Logistics Assistant
NON-FORMAL EDUCATION DIVISION (GES)
01.2020 - 01.2021
- Assisted with all administrative works
- Managed daily inventory counts to keep system accurate
- Performed other relevant work-related duties as directed by supervisors
Education
BSc - Marketing
Lakeside University College
Ghana07.2020
Diploma - Port Management
Universal Hospitality Training Center
Ghana03.2015
Skills
- Social Media Management
- Internet Marketing
- Content Development
- Marketing strategy
- Content creation
- Team collaboration
Research Interests
- Media Strategies
- Cross-Cultural Communication
- Integrated Marketing Communications
- E-learning and Digital Education
- Media Literacy and Social Impact strategies
Networks And Memberships
- Muslima Mentorship Network, Member
- Zongo Cousine, Research Team Member
Languages
- English, Native Language, Distinguished levels in Listening, Speaking, Reading, and Writing
- Hausa, Native Language
- Twi, Native Language
References
- Dr. Aidatu Abubakar, Senior Lecturer, Lakeside University College, Gh, +233 - 246193170, aidatu.abubakar@lucg.edu.gh
- Dr. Rita Boateng, Dean (School of Business), Lakeside University College, Gh, +233 - 246575738, boatemaa@lucg.edu.gh
Training
- Micro Business Game & Savings Game, German Sparkassenstiftung for International Cooperation, 12/22
- GEA Youth Entrepreneurship & Employment Programme, GoG & The World Bank, 06/23
Research
BSc Thesis, The role of social media in the marketing activities of Vodafone Ghana Limited
Languages
English, Hausa
First Language
Twi
Beginner
A1
Timeline
Marketing Executive
Iqra Fm
01.2025 - Current
Marketing Manager
Fast Television
10.2024 - Current
Manager
ZONGO BUSINESS INCUBATOR
01.2022 - Current
Program Director
Toyibulanfas Foundation
04.2021 - Current
Senior Sales and Marketing Executive
Baina Multimedia
02.2021 - 08.2024
Social Media Marketer
ZE Y ZE LEATHER WORKS
01.2021 - 01.2022
Logistics Assistant
NON-FORMAL EDUCATION DIVISION (GES)
01.2020 - 01.2021
BSc - Marketing
Lakeside University College
Diploma - Port Management
Universal Hospitality Training Center