Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
References
Timeline
Generic
Awurakua Anyaniwa Antwi

Awurakua Anyaniwa Antwi

Accra

Summary

Dynamic and results-driven Brand Marketing Manager with over 7 years of a proven track record of delivering high-impact marketing and brand strategies, integrated campaigns, and measurable business growth in the consumer electronics and home appliance industry. Skilled in brand management, digital marketing, retail visibility, influencer engagement, and performance-driven campaigns, with expertise in aligning marketing execution with brand equity and sales objectives. Recognized for pioneering strategies that elevate brand visibility, boost engagement, and drive sales growth across competitive markets. Possesses a strong track record in strategic partnerships, creative storytelling, and leveraging analytics to optimize campaigns across diverse platforms. Adept at leading cross-functional teams, managing large-scale product launches, and driving business growth through innovative marketing solutions. Certified with a master’s degree in International Marketing and Communication. An adaptable leader dedicated to achieving industry authority and measurable business outcomes.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Brands Marketing Manager

Somotex Ghana Limited
Accra
02.2025 - Current
  • Brand Strategy & Management – Development and execution of 360 marketing strategies (ATL, BTL, PR, Digital, Trade & In-store), brand positioning, and integrated campaign management.
  • Digital Marketing & Content – Social media strategy, paid media (Meta Ads, Google), content creation (visuals & video), influencer marketing, SEO/SEM optimization, and community management.
  • Trade & Retail Marketing – Visual merchandising, POSM development, Shop-in-Shop layouts, dealer branding, showroom activations, and in-store consumer engagement.
  • Campaign Execution & Media Relations – End-to-end planning and execution of campaigns, media buying/placement, PR management, influencer partnerships, and event activations.
  • Consumer Insights & Analytics – Market research, consumer surveys, campaign performance measurement, and data-driven strategy optimization.
  • Project & Stakeholder Management – Cross-functional coordination, vendor negotiations, budgeting & cost optimization, client/partner relations, and CSR-driven brand initiatives.
  • Data Analysis – Using insights to guide strategy, optimize performance, and measure ROI.
  • Ideas Development & Storytelling– Conceptualizing innovative campaigns and creative brand expressions.

REGIONAL MARKETING MANAGER / HEAD, DIGITAL MARKETING & PUBLIC RELATIONS

TECNO MOBILE GHANA
Accra
09.2020 - 02.2025
  • Developed comprehensive Marketing, PR and DM strategies aligned with global brand objectives and tailored to the Ghanaian market needs.
  • Meticulously planned and executed integrated marketing mix (ATL,BTL,DM,PR) during co-branding, partnership and sponsorships projects to maximize ROI, enhance brand visibility, and drive sales while establishing meaningful connections with target audiences.
  • Conducted thorough market research and digital analysis to identify key trends, competitor performance, and consumer trends, enabling data-driven decision-making.
  • Executed high-impact marketing and PR campaigns leveraging various channels such as digital media, traditional advertising, co-branding and sponsorship projects.
  • Integrated digital PR tactics into communications strategy, leveraging social media, media relations, and online communities to amplify TECNO's message and enhance brand credibility.
  • Oversaw TECNO's digital marketing initiatives, including social media campaigns, targeted social media Ads to engage, increase brand awareness, and drive traffic to offline shops.
  • Negotiated and established strategic partnerships with Brand Ambassadors, key influencers, content creators, media platforms, celebrities, bloggers, brand partners to amplify TECNO's brand presence and credibility.
  • Led product launch projects during smartphone model releases, coordinating pre-launch plan, media events, online campaigns and post-launch promotions.
  • Developed compelling product messaging, press releases and positioning strategies to highlight unique features and differentiate TECNO from competitors online and offline.
  • Implemented effective sales promotion programs including discounts, bundle offers, and loyalty rewards to stimulate demand and drive sales.
  • Work closely with retail partners to optimize in-store visibility through strategic merchandising, and POS materials.
  • Utilized tools such as Emplify, Keyhole, and Facebook Insights to track TECNO's benchmarking against competitors and measure online campaign effectiveness.
  • Developed and executed targeted paid advertising campaigns across various platforms, including Google Ads, Facebook Ads, Youtube and Instagram Ads, to drive qualified leads and conversions during Go To Market period.

CONTENT MARKETING MANAGER

Hecko Group
Accra
08.2019 - 06.2020
  • Generated a 50% increase in leads and conversions for clients through data-driven content marketing campaigns and conversion rate optimization strategies.
  • Collaborated with cross-functional teams including designers, writers, and programmers to brainstorm and develop creative content ideas.
  • Formulated comprehensive content strategies aligned with client objectives, target audience personas, and industry trends.
  • Oversaw the creation, editing, and publishing of diverse content types including articles, blog posts, videos, infographics, and social media posts.
  • Designed and executed multi-channel digital marketing campaigns leveraging content assets to drive brand awareness, website traffic, and lead generation.
  • Utilized analytics platforms such as Google Analytics and social media insights to monitor campaign performance, identify optimization opportunities, and provide actionable insights to clients.
  • Managed clients website (Wordpress) and social media channels including Facebook, Twitter, Instagram, LinkedIn, and YouTube, maintaining a consistent brand voice and tone across all platforms.

DIGITAL MARKETING LEAD

PSYPHERTXT LIMITED
Accra
04.2018 - 07.2019
  • Leveraged analytics insights to optimize app performance, resulting in a 25% increase in user downloads and a 20% increase in social media following within 3 months.
  • Spearheaded the creation and distribution of content across social media platforms, Playstore, Appstore, and websites, ensuring alignment with brand objectives and target audience preferences.
  • Conceptualized, planned, and executed original designs for a diverse range of company apps, games, and social media posts, enhancing brand visibility and engagement.
  • Utilized analytic management systems such as Firebase and Google Analytics to analyze the performance of apps and websites, extracting actionable insights to optimize user experience and engagement.
  • Managed content on the company website (WordPress) by gathering information from various departments and integrating data to ensure accuracy and relevance.
  • Orchestrated the preparation of app and game copy, design elements, and other marketing collateral, ensuring consistency and downloads.
  • Project-managed marketing activations and campaigns to deliver successful downloads and top-of-mind awareness for products.

MARKETING OFFICER /CREATIVE CONTENT WRITER

Daffodils Games And Publishing Limited
Cantonment, Accra
03.2016 - 04.2018
  • Managed Daffodils' social media accounts, including Facebook, Instagram, and Twitter, to foster community engagement and drive user acquisition.
  • Developed creative promotional campaigns, including contests, giveaways, resulting in increased sales and brand awareness.
  • Spearheaded the implementation of innovative marketing strategies, such as the 'Bonanza Mental Challenge 2017', a campaign that created product awareness within basic schools in Accra-Tema region.
  • Worked closely with the product development team to provide insights into market demands and customer feedback, facilitating the creation of products that met consumer needs.

Education

Master of Science - International Marketing And Communication

KNUST
Accra-Ghana
11.2024

Bachelor of Arts - Psychology, Theatre Arts

University Of Ghana, Legon
Accra
06.2014

Skills

  • Integrated campaign execution (ATL, BTL, PR, digital)
  • Brand strategy and management
  • Creative ideation and storytelling
  • Trade and retail marketing
  • Digital marketing
  • Influencer marketing and social media strategy
  • Visual merchandising and POSM development
  • Media Buying and PR
  • Budget optimization
  • Paid media (Meta ads, Google)
  • Consumer insights and analytics
  • Adaptability and flexibility
  • Strategic Marketing

Certification

  • Digital marketing – Google
  • Integrated Marketing Communication - IE Business School – In Progress

Accomplishments

  • Achieved 111% of TECNO's sales target for the Accra region in H1 2023 (127,489 sales vs. 114,600 target) through dynamic, data-driven marketing strategies
  • Drove exponential digital growth — TECNO impressions grew 200% (160M in 2023 vs 51M in 2022); BRUHM’s content strategies generated millions of views and strong engagement across Facebook, Instagram, and TikTok
  • Pioneered influencer marketing strategies for TECNO and BRUHM, leveraging trusted voices and tiered influencer networks to boost brand awareness, consumer trust, and purchase intent
  • Successfully executed BRUHM’s Happy Memories 2.0 campaign, a full 360 ATL, BTL, PR, digital, and merchandising activation, delivering 10M+ impressions, 150K+ engagements, and $12.9K in Meta Ads revenue
  • Strengthened retail visibility through nationwide initiatives: shop-in-shop installations, dealer signage upgrades, POSM production, and standardized in-store visual merchandising, ensuring consistent brand identity across outlets
  • Accelerated BRUHM’s social media growth: +181% growth in reach, +169% growth in followers, and launched the brand’s TikTok account, achieving over 5.5K followers within 3 months

References

References available upon request.

Timeline

Brands Marketing Manager

Somotex Ghana Limited
02.2025 - Current

REGIONAL MARKETING MANAGER / HEAD, DIGITAL MARKETING & PUBLIC RELATIONS

TECNO MOBILE GHANA
09.2020 - 02.2025

CONTENT MARKETING MANAGER

Hecko Group
08.2019 - 06.2020

DIGITAL MARKETING LEAD

PSYPHERTXT LIMITED
04.2018 - 07.2019

MARKETING OFFICER /CREATIVE CONTENT WRITER

Daffodils Games And Publishing Limited
03.2016 - 04.2018

Master of Science - International Marketing And Communication

KNUST

Bachelor of Arts - Psychology, Theatre Arts

University Of Ghana, Legon

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Awurakua Anyaniwa Antwi