Awo Twumasi

Managerial:

• Interaction with departments across teams, including City Management and Global teams
• Oversight and management of events team in Berlin, Cologne and Munich
• Ensure all events meet established standards by reviewing events before they are published
• Head or lead weekly meetings for effective team communication and coordination

Reporting:

• Compilation of weekly reports and tracking for visibility
• Share insights and data with the Head of Marketing
• Report monthly Germany events performance for Global team through excel sheets
• Attendance in the Global monthly event check-in
• Preparation of relevant information for transparent reporting at the Global level

Marketing:

• Creation and implementation of yearly event strategy
• Write monthly newsletters announcing and promoting upcoming events
• Oversight and management of Eventbrite, Website, and Meetup communities for Germany
  (creating and uploading event descriptions and visuals, answering comments, and sending email reminders to potential event attendees)
• Support the creation of paid ad socials by creating catchy ad visuals with Canva, eventbrite tracking links, and budget considerations
• Increase company's industry presence by attending at least one tech-related event per month to build connections and promote the brand
• Work hand in hand with content manager to produce content that appeals to potential event attendees

Operational:

• Ensure all vendors, including teachers and suppliers, are paid on time
• Secure relevant parties to ensure the success of the event
• Execute all planned events on-site and in-person or on-boarding relevant supporting team to execute
• Oversee the preparation and management of event budgets to deliver at or below projected costs.
• Utilize job-related software to create standard guidelines, calendars, and budgets for each event.

• Developed strategies in building a Web3 community for new Warranti Product.
• Managed all social media channels including Linkedin, Discord, Twitter, and Instagram.
• Created and publish content that resonates with the Web3 community with the aim of awareness.
• Shot and edit video content for Instagram Reels
• Worked closely with marketing and design team to generate ideas for company products

• Provided brand direction and general management of social media accounts
• Project lead for Taste Tales Night Market Event (Annual Food Fair held in Accra)
• Collaborated with brands such as Guinness Ghana and Burger King on digital marketing projects to boost brand awareness.
• Co-produced and directed video content for Taste Tales Ghana Youtube channel (6000 subscribers) producing shows such as; The Chopbox, Guess the origin, Jollof Wars etc.
• Provided organizational leadership and collaborated with executive partners to establish long-term goals, strategies and company policies.

• Supported head of strategy with Digital Marketing Strategy and execution.
• Key Account Management (Scheduling and publishing posts, Community Management, Creation of monthly budgets etc)
• Coordinated with sales and marketing managers to plan, build, carry out and measure campaigns.
• Oversaw and supported account management team to improve productivity.
• Run ads on Facebook, Instagram and LinkedIn (Paid Ad Marketing)
• Communicated with clients via email, phone, online presentations, screen-share and in-person meetings.
• Oversaw multiple accounts and worked diligently to meet and exceed performance goals.
• Trained and supported junior account management professionals to increase company revenue.
• Reached out to accounts to measure customer satisfaction and increase revenue.