AUDREY ACHEAMPONG
Accra
Summary
A dynamic marketing executive with a knack for continuously bringing consumers and clients closer to the brand represented. A goal-oriented and results-driven person who pursues desired outcomes with laser-like focus, deriving great joy and satisfaction from implementing ideas with a strong work ethic. Willing to take on added responsibilities to meet team goals.
Overview
18
18
years of professional experience
Work History
Marketing and PR Manager
Airport Women's Hospital
Accra, Ghana
12.2021 - Current
- Build alliances with third-party providers for the benefit of both the organization and the patients.
- Conduct service quality surveys every quarter to inform the organization of ways to improve customer satisfaction.
- Build strong teams across departments to present consistent information delivery to stakeholders,
- Manage social media pages (Instagram, LinkedIn, Youtube, Twitter, and Facebook) for the health facility,
- Create infographics and video content for public display.
- Interact and engage with approximately 35 clients per day to empower them to voice their concerns at any stage of the service delivery.
- Act as liaison between clients and senior management.
- Assist with the day-to-day activities of the organization.
- Streamline internal communication processes, improving efficiency and information flow among employees.
- Enhance corporate image through expertly crafted messaging and brand positioning strategies.
Restaurant/Marketing Manager
9BS Restaurant
Accra
07.2018 - 12.2018
- Managed the day-to-day activities of the restaurant.
- Executed marketing strategies for each identified segment of customers for the restaurant.
- Grew customer base by over 70% by implementing various strategies suitable for the hospitality industry.
- Negotiated with vendors and service providers, securing favorable terms and supporting budget objectives.
- Crafted persuasive marketing materials, including brochures and presentations, to support sales efforts.
Director of Marketing and Communication
9BS Group
Accra
05.2018 - 07.2018
- Developed an integrated marketing program for registered subsidiaries under the group.
- Coordinated marketing activities of various subsidiaries under the group.
- Assisted Directors of the subsidiary to identify their target market.
- Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation.
Marketing Manager
9BS International
Accra
03.2018 - 05.2018
- Developed an overall marketing program for selected products and increased revenue by 40% in the first two (2) months after being appointed.
- Led a team of 22 marketing assistants and creatives to increase brand visibility and awareness.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Production Manager
Ghana Technology University College (GTUC)
Accra
08.2013 - 12.2017
- Spearheaded the campaign of migrating to online learning and teaching for a community of about 5,000 people.
- Developed internal marketing strategies to retain existing customers (students).
- Managed social media strategies across channels.
- Championed the creation and implementation of online promotional materials to provide informative experiences for existing and potential customers.
- Produced content for the consumption of external investors, partners, and affiliates.
- Resolved issues quickly to maintain productivity goals.
- Managed multiple projects concurrently, ensuring timely completion and meeting budget constraints.
- Fostered a culture of continuous improvement by encouraging open communication between team members and regularly soliciting feedback on operational procedures.
- Reviewed work for quality and compliance with company standards and design specifications.
- Delivered direct feedback to senior management regarding project visibility and status.
- Estimated labor requirements to support anticipated workload.
- Determined suitable crew requirements, scheduled employees, and worked with human resources to meet changing production schedules.
- Standardized production procedures, job roles, and quality assurance guidelines.
- Trained seven (7) junior staff under the Student Assistantship program which was initiated by the unit.
Visual Editor
Premier Productions Limited
Accra
01.2009 - 01.2012
- Edited television programs and documentaries for the company and affiliates.
- Assisted camera operators on location to capture video for editing.
- Stored and retrieved video footage for television and presentation purposes.
Offline News Editor
Net2 Television
Accra
04.2008 - 12.2008
- Edited visual news files and cued for news presentations.
- Assisted journalists to compile footage gathered from outstation for television presentation.
Office Assistant
Premier Productions Limited
Accra
01.2007 - 04.2008
- Received and welcomed guests for CEO.
- Prepared office to be used by staff.
- Prepared, filed, and retrieved documents for appropriate use.
- Operated an Internet Cafe business for the organization.
- Maintained confidentiality in handling sensitive information while performing administrative tasks.
- Enhanced office efficiency by managing schedules, organizing files, and maintaining a clean workspace.
Education
MASTER OF PHILOSOPHY (MPHIL) - MARKETING
UNIVERSITY OF GHANA BUSINESS SCHOOL
ACCRA02.2018
BACHELOR OF BUSINESS ADMINISTRATION - MARKETING
GHANA TECHNOLOGY UNIVERSITY COLLEGE
ACCRA07.2013
DIPLOMA - GRAPHIC AND WEB DESIGN
INTERNATIONAL PROGRAMMING AND MANUFACTURING COMPANY (IPMC)
Accra09.2008
CERTIFICATE -
PREMIER MEDIA ACADEMY
Accra02.2008
S.S.S.C.E. - Visual Arts
MFANTSIMAN GIRLS' SECONDARY SCHOOL
Saltpond01.2005
Skills
- Client Relationship
- Communication & Organizational Skills
- Creative Direction
- Media Relations
- Community Relations & Management
- Problem-solving abilities
- Creative Thinking
Accomplishments
- Consultancy Project for Ghana Airport Company Ltd (GACL): Engaged in the creation of extensive customer profiling to help inform consumer-related marketing decisions.
- University of Ghana: Produced promotional videos for various Business School programs.
- AIRPORT WOMEN'S HOSPITAL: Won the Manager's Manager Award 2022 (Employee of the Year), and Best Department of the Year 2023.
References
- PROFESSOR ROBERT EBO HINSON, Pro-Vice Chancellor, Ghana Communication Technology University, PMB 100, Accra, Greater Accra, 23324 426 6988
- DR. PAUL ENIN, CEO, Airport Women's Hospital, 16 Kofi Annan Street, Airport Residential, Accra, Greater Accra, 23323 250 0565
- DOREEN THOMAS MANIESON, Educationist, Accra, Greater Accra, 23324 323 6231
Personal Information
- Date of Birth: 10/22/88
- Nationality: GHANAIAN
- Religion: CHRISTIAN
Timeline
Marketing and PR Manager
Airport Women's Hospital
12.2021 - Current
Restaurant/Marketing Manager
9BS Restaurant
07.2018 - 12.2018
Director of Marketing and Communication
9BS Group
05.2018 - 07.2018
Marketing Manager
9BS International
03.2018 - 05.2018
Production Manager
Ghana Technology University College (GTUC)
08.2013 - 12.2017
Visual Editor
Premier Productions Limited
01.2009 - 01.2012
Offline News Editor
Net2 Television
04.2008 - 12.2008
Office Assistant
Premier Productions Limited
01.2007 - 04.2008
MASTER OF PHILOSOPHY (MPHIL) - MARKETING
UNIVERSITY OF GHANA BUSINESS SCHOOL
BACHELOR OF BUSINESS ADMINISTRATION - MARKETING
GHANA TECHNOLOGY UNIVERSITY COLLEGE
DIPLOMA - GRAPHIC AND WEB DESIGN
INTERNATIONAL PROGRAMMING AND MANUFACTURING COMPANY (IPMC)
CERTIFICATE -
PREMIER MEDIA ACADEMY
S.S.S.C.E. - Visual Arts
MFANTSIMAN GIRLS' SECONDARY SCHOOL