AUDREY ACHEAMPONG
Accra
Summary
A dynamic marketing executive with a knack for continuously bringing consumers and clients closer to the brand represented. A goal-oriented and results-driven person who pursues desired outcomes with laser-like focus, deriving great joy and satisfaction from implementing ideas with a strong work ethic. Willing to take on added responsibilities to meet team goals.
Overview
18
18
years of professional experience
Work History
Marketing and PR Manager
Airport Women's Hospital
12.2021 - Current
- Build alliances with third-party providers for the benefit of both the organization and the patients.
- Conduct service quality surveys every quarter to inform the organization of ways to improve customer satisfaction.
- Build strong teams across departments to present consistent information delivery to stakeholders,
- Manage social media pages (Instagram, LinkedIn, Youtube, Twitter, and Facebook) for the health facility,
- Create infographics and video content for public display.
- Interact and engage with approximately 35 clients per day to empower them to voice their concerns at any stage of the service delivery.
- Act as liaison between clients and senior management.
- Assist with the day-to-day activities of the organization.
- Streamline internal communication processes, improving efficiency and information flow among employees.
- Enhance corporate image through expertly crafted messaging and brand positioning strategies.
Restaurant/Marketing Manager
9BS Restaurant
07.2018 - 12.2018
- Managed the day-to-day activities of the restaurant.
- Executed marketing strategies for each identified segment of customers for the restaurant.
- Grew customer base by over 70% by implementing various strategies suitable for the hospitality industry.
- Negotiated with vendors and service providers, securing favorable terms and supporting budget objectives.
- Crafted persuasive marketing materials, including brochures and presentations, to support sales efforts.
Director of Marketing and Communication
9BS Group
05.2018 - 07.2018
- Developed an integrated marketing program for registered subsidiaries under the group.
- Coordinated marketing activities of various subsidiaries under the group.
- Assisted Directors of the subsidiary to identify their target market.
- Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation.
Marketing Manager
9BS International
03.2018 - 05.2018
- Developed an overall marketing program for selected products and increased revenue by 40% in the first two (2) months after being appointed.
- Led a team of 22 marketing assistants and creatives to increase brand visibility and awareness.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Production Manager
Ghana Technology University College (GTUC)
08.2013 - 12.2017
- Spearheaded the campaign of migrating to online learning and teaching for a community of about 5,000 people.
- Developed internal marketing strategies to retain existing customers (students).
- Managed social media strategies across channels.
- Championed the creation and implementation of online promotional materials to provide informative experiences for existing and potential customers.
- Produced content for the consumption of external investors, partners, and affiliates.
- Resolved issues quickly to maintain productivity goals.
- Managed multiple projects concurrently, ensuring timely completion and meeting budget constraints.
- Fostered a culture of continuous improvement by encouraging open communication between team members and regularly soliciting feedback on operational procedures.
- Reviewed work for quality and compliance with company standards and design specifications.
- Delivered direct feedback to senior management regarding project visibility and status.
- Estimated labor requirements to support anticipated workload.
- Determined suitable crew requirements, scheduled employees, and worked with human resources to meet changing production schedules.
- Standardized production procedures, job roles, and quality assurance guidelines.
- Trained seven (7) junior staff under the Student Assistantship program which was initiated by the unit.
Visual Editor
Premier Productions Limited
01.2009 - 01.2012
- Edited television programs and documentaries for the company and affiliates.
- Assisted camera operators on location to capture video for editing.
- Stored and retrieved video footage for television and presentation purposes.
Offline News Editor
Net2 Television
04.2008 - 12.2008
- Edited visual news files and cued for news presentations.
- Assisted journalists to compile footage gathered from outstation for television presentation.
Office Assistant
Premier Productions Limited
01.2007 - 04.2008
- Received and welcomed guests for CEO.
- Prepared office to be used by staff.
- Prepared, filed, and retrieved documents for appropriate use.
- Operated an Internet Cafe business for the organization.
- Maintained confidentiality in handling sensitive information while performing administrative tasks.
- Enhanced office efficiency by managing schedules, organizing files, and maintaining a clean workspace.
Education
MASTER OF PHILOSOPHY (MPHIL) - MARKETING
UNIVERSITY OF GHANA BUSINESS SCHOOL
ACCRA02.2018
BACHELOR OF BUSINESS ADMINISTRATION - MARKETING
GHANA TECHNOLOGY UNIVERSITY COLLEGE
ACCRA07.2013
DIPLOMA - GRAPHIC AND WEB DESIGN
INTERNATIONAL PROGRAMMING AND MANUFACTURING COMPANY (IPMC)
Accra09.2008
CERTIFICATE -
PREMIER MEDIA ACADEMY
Accra02.2008
S.S.S.C.E. - Visual Arts
MFANTSIMAN GIRLS' SECONDARY SCHOOL
Saltpond01.2005
Skills
- Client Relationship
- Communication & Organizational Skills
- Creative Direction
- Media Relations
- Community Relations & Management
- Problem-solving abilities
- Creative Thinking
Accomplishments
- Consultancy Project for Ghana Airport Company Ltd (GACL): Engaged in the creation of extensive customer profiling to help inform consumer-related marketing decisions.
- University of Ghana: Produced promotional videos for various Business School programs.
- AIRPORT WOMEN'S HOSPITAL: Won the Manager's Manager Award 2022 (Employee of the Year), and Best Department of the Year 2023.
References
- PROFESSOR ROBERT EBO HINSON, Pro-Vice Chancellor, Ghana Communication Technology University, PMB 100, Accra, Greater Accra, 23324 426 6988
- DR. PAUL ENIN, CEO, Airport Women's Hospital, 16 Kofi Annan Street, Airport Residential, Accra, Greater Accra, 23323 250 0565
- DOREEN THOMAS MANIESON, Educationist, Accra, Greater Accra, 23324 323 6231
Personal Information
- Date of Birth: 10/22/88
- Nationality: GHANAIAN
- Religion: CHRISTIAN
Timeline
Marketing and PR Manager
Airport Women's Hospital
12.2021 - Current
Restaurant/Marketing Manager
9BS Restaurant
07.2018 - 12.2018
Director of Marketing and Communication
9BS Group
05.2018 - 07.2018
Marketing Manager
9BS International
03.2018 - 05.2018
Production Manager
Ghana Technology University College (GTUC)
08.2013 - 12.2017
Visual Editor
Premier Productions Limited
01.2009 - 01.2012
Offline News Editor
Net2 Television
04.2008 - 12.2008
Office Assistant
Premier Productions Limited
01.2007 - 04.2008
MASTER OF PHILOSOPHY (MPHIL) - MARKETING
UNIVERSITY OF GHANA BUSINESS SCHOOL
BACHELOR OF BUSINESS ADMINISTRATION - MARKETING
GHANA TECHNOLOGY UNIVERSITY COLLEGE
DIPLOMA - GRAPHIC AND WEB DESIGN
INTERNATIONAL PROGRAMMING AND MANUFACTURING COMPANY (IPMC)
CERTIFICATE -
PREMIER MEDIA ACADEMY
S.S.S.C.E. - Visual Arts
MFANTSIMAN GIRLS' SECONDARY SCHOOL
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