Summary
Overview
Work History
Education
Skills
Accomplishments
Hobbies and Interests
Languages
Personal Information
References
Timeline
Generic
ATUL KUMAR

ATUL KUMAR

Lucknow

Summary

Proven leader with expertise in optimizing sales operations and increasing profitability. Skilled in utilizing market insights and fostering team collaboration to meet strategic goals and strengthen brand visibility.

Overview

27
27
years of professional experience

Work History

Country Head (Ghana)

- MobiHive Labs Limited (CreditHive)
07.2025 - Current
  • Executed day-to-day responsibilities with precision and efficiency.
  • Enhanced team performance by proposing innovative solutions.
  • Maintained high customer satisfaction by resolving issues effectively.
  • Promptly identified customer needs to improve service delivery.
  • Collaborated with team members to meet project goals.
  • Achieved cost savings through development of practical solutions.
  • Partnered with cross-functional teams to tackle product-related challenges.

Regional Sales Manager - U.P. & M.P.

Choice Finserv Pvt. Ltd.
Lucknow
07.2024 - 12.2024
  • Oversaw business operations for solar loans division across Uttar Pradesh and Madhya Pradesh.
  • Spearheaded launch of solar loans business unit in Uttar Pradesh, establishing a robust customer base.
  • Revitalized the solar loans business in Madhya Pradesh, resulting in significant growth in sales and market share.
  • Forged strategic partnerships with the top 10 EPC (Engineering, Procurement, and Construction) companies in the region, securing valuable channels for business expansion.
  • Generated significant sales growth for solar loan products across individual, commercial, and industrial clients.
  • Articulated financial and environmental advantages of solar energy solutions to prospective customers.
  • Utilized diverse marketing and communication channels to enhance customer outreach.

Head of Business - South India

AIR (Advanced Inhalation Rituals) - Al Fakher (United Brand Of Shisha India Pvt. Ltd.)
Bangalore
04.2022 - 06.2024
  • Responsible for overseeing all aspects of business operations for Al Fakher in South India, including sales, distribution, marketing, and P&L management.
  • Developed and executed a comprehensive business strategy to establish the Al Fakher brand presence in the South Indian market.
  • Successfully launched the brand across major cities in South India, including Bangalore, Chennai, Hyderabad, Kochi, and Mysore, by strategically appointing and onboarding key distributors.
  • Defined and implemented key performance indicators (KPIs) for sales and distribution networks, ensuring optimal performance and alignment with business goals.
  • Managed and optimized both revenue generation and profitability for the South India region, demonstrating strong financial acumen and business planning skills.
  • Conducted comprehensive market research and competitor analysis to identify market trends, opportunities, and challenges, leveraging insights to refine sales and marketing strategies.

Owner

My Store - Departmental Store (Partnership Firm)
Agra
03.2020 - 03.2022
  • Responsible for the overall success and profitability of the store, including financial performance, inventory control, vendor management, marketing, and customer satisfaction.
  • Successfully managed and operated a 1,300 sq. ft. departmental store, catering to a customer base of over 200 households and achieving an average daily sale of ₹50,000.

Circle Sales Manager (D2H Brand)

Dish Infra Pvt. Limited. (Dish Tv - Unit of Essel Group)
Agra
09.2018 - 01.2020
  • Responsible for achieving regional sales targets, managing budgets, developing sales strategies, leading and motivating sales teams, and ensuring customer satisfaction.
  • Led regional sales operations, encompassing a team of 5 area sales managers and 40 sales executives, across multiple districts in Uttar Pradesh.
  • Successfully achieved regional sales targets through strategic planning, effective team management, and proactive performance monitoring.
  • Identified and capitalized on new market opportunities, expanding product distribution and growing market share within the assigned territory.
  • Developed and implemented innovative sales and marketing campaigns to drive customer acquisition, enhance brand visibility, and outperform competitors.
  • Collaborated with cross-functional teams, including marketing and customer service, to optimize sales processes, improve customer experiences, and minimize churn rates.

Zonal Business Manager

Telenor (India) Communication Pvt. Ltd. (Uninor)
Aligarh
07.2015 - 08.2018
  • Responsible for driving sales, managing a team of 4 area sales managers and 18 territory sales managers/executives, and achieving business objectives within the designated zone.
  • Managed all business operations for a designated zone, overseeing a team of sales professionals responsible for driving revenue growth and market share expansion.
  • Played a pivotal role in the successful launch of a new GSM operator in the market, developing and implementing strategic initiatives to acquire customers and establish brand presence.
  • Successfully introduced handheld devices for secondary sales and customer application form (CAF) management, a first-to-market initiative that streamlined sales processes and enhanced efficiency.

Area Sales Manager (Senior Manager) (S&D)

Telenor (India) Communication Pvt. Ltd. (Uninor)
Agra
11.2013 - 06.2015
  • Responsible for managing a team of 4 area sales managers and 18 territory sales managers/executives, achieving sales targets, and driving business growth within the designated area.
  • Managed sales and distribution operations for a designated area, leading a team of sales professionals to achieve sales targets and expand market reach.
  • Played a key role in the successful launch of a new GSM operator in the market, implementing effective sales strategies to acquire customers and drive adoption.
  • Successfully introduced handheld devices as a new sales channel for secondary sales and customer application form (CAF) management, improving efficiency and customer experience.

Area Sales Manager (Manager) (S&D)

Telenor (India) Communication Pvt. Ltd. (Uninor)
Haldwani - Bareilly - Moradabad
07.2009 - 10.2013
  • Responsible for managing a team of sales professionals, driving revenue growth, and achieving business objectives within the assigned area.
  • Successfully managed sales and distribution operations across multiple locations, including Haldwani, Bareilly, and Moradabad, exceeding sales targets and expanding market presence.
  • Instrumental in launching a new GSM operator in the market, implementing effective sales strategies to acquire customers and drive adoption across the region.
  • Successfully introduced handheld devices as a new sales and service channel, pioneering a first-to-market initiative that improved customer experience and streamlined operations.

Pre Paid Lead

Reliance Communications Ltd
Bareilly
09.2007 - 06.2009
  • Responsible for leading and managing prepaid sales operations within the Bareilly zone, including channel management, sales team supervision, and performance monitoring.
  • Successfully launched Reliance GSM services in the Bareilly zone, achieving rapid market penetration and exceeding subscriber acquisition targets.
  • Developed and implemented effective sales and marketing strategies to drive adoption of prepaid mobile services, collaborating closely with a team of 4 prepaid managers.

Asst. Manager II

Godfrey Phillips India Ltd
Ahmedabad
04.2005 - 08.2007
  • Responsible for contributing to the sales and marketing operations of Godfrey Phillips India Ltd within the assigned territory.
  • Managed a team of 26 sales executives, 3 dealer executives, and 4 trade marketing specialists to achieve sales targets and implement marketing initiatives.

Asst. Manager

Godfrey Phillips India Ltd
Ahmedabad
04.2003 - 03.2005
  • Responsible for supporting sales and marketing operations, leading and motivating a team, and executing promotional activities within the designated territory.
  • Successfully managed a team of 26 sales executives, 3 dealer executives, and 4 trade marketing specialists, driving sales growth and achieving marketing objectives.

Sales Officer

Godfrey Phillips India Ltd
Kota
06.2000 - 03.2003
  • Responsible for achieving sales targets, managing customer relationships, and supporting marketing initiatives within the designated area.
  • Successfully contributed to sales growth and market expansion as a Sales Officer within the assigned territory.
  • Effectively collaborated with a team of sales and marketing professionals to execute sales strategies and achieve business objectives.

Sales Executive / Launch Coordinator

Godfrey Phillips India Ltd
Delhi & Moradabad
01.1999 - 05.2000
  • Responsible for driving sales, managing customer relationships, and supporting the launch of new products within the assigned territory.
  • Successfully launched new products and initiatives in the Delhi and Moradabad markets, contributing to market share growth.
  • Excelled in a fast-paced sales environment, consistently exceeding sales targets and demonstrating strong customer relationship management skills.

Education

MBA - Marketing

Integrated Academy of Management & Technology
Ghaziabad
01.1998

B Com -

Agra University
Agra
01.1996

Skills

  • Sales management and strategy
  • Channel and distributor management
  • Business development and market analysis
  • Sales forecasting and growth
  • Key account and relationship management
  • CRM software proficiency
  • Team leadership and management
  • Effective communication skills
  • Interpersonal skills and negotiation
  • Problem-solving and adaptability
  • Strategic planning and teamwork
  • Motivation and time management

Accomplishments

  • Awarded 'Best Zone' in a national sales contest based on key business parameters
  • Successfully launched a CSR project promoting women's empowerment in rural areas
  • Recognized as 'Best ASM' and '2nd Best ASM Performer' within the Delhi Hub
  • Received 'Best Presentation Award' at an Annual National Sales Conference.

Hobbies and Interests

  • Travel
  • Networking
  • Reading
  • Mentoring

Languages

  • English
  • Hindi

Personal Information

Date of Birth: 01/01/76

References

References available upon request.

Timeline

Country Head (Ghana)

- MobiHive Labs Limited (CreditHive)
07.2025 - Current

Regional Sales Manager - U.P. & M.P.

Choice Finserv Pvt. Ltd.
07.2024 - 12.2024

Head of Business - South India

AIR (Advanced Inhalation Rituals) - Al Fakher (United Brand Of Shisha India Pvt. Ltd.)
04.2022 - 06.2024

Owner

My Store - Departmental Store (Partnership Firm)
03.2020 - 03.2022

Circle Sales Manager (D2H Brand)

Dish Infra Pvt. Limited. (Dish Tv - Unit of Essel Group)
09.2018 - 01.2020

Zonal Business Manager

Telenor (India) Communication Pvt. Ltd. (Uninor)
07.2015 - 08.2018

Area Sales Manager (Senior Manager) (S&D)

Telenor (India) Communication Pvt. Ltd. (Uninor)
11.2013 - 06.2015

Area Sales Manager (Manager) (S&D)

Telenor (India) Communication Pvt. Ltd. (Uninor)
07.2009 - 10.2013

Pre Paid Lead

Reliance Communications Ltd
09.2007 - 06.2009

Asst. Manager II

Godfrey Phillips India Ltd
04.2005 - 08.2007

Asst. Manager

Godfrey Phillips India Ltd
04.2003 - 03.2005

Sales Officer

Godfrey Phillips India Ltd
06.2000 - 03.2003

Sales Executive / Launch Coordinator

Godfrey Phillips India Ltd
01.1999 - 05.2000

MBA - Marketing

Integrated Academy of Management & Technology

B Com -

Agra University
ATUL KUMAR