ARYEE GODFREY HAMMOND
Commercial and Growth Lead
Accra
Summary
Commercial operations and revenue growth leader with 16+ years of experience driving market expansion, GTM execution, and portfolio growth across FMCG, telecommunications, banking/microfinance, and manufacturing. Proven ability to build revenue engines, scale channels, and optimise commercial operations delivering double-digit growth, strong portfolio quality, and sustainable profitability. Trusted operator who turns strategy into measurable revenue, margin, and market share results.
Overview
13
13
years of professional experience
Work History
Senior Business Development Manager
Koa Impact Ghana Limited
08.2021 - 12.2024
- Led end-to-end market entry and commercialisation of Koa Natural Cocoa Fruit Drink in Ghana, owning market research, pricing, GTM strategy, sales execution, and performance tracking.
- Conducted consumer, channel, and pricing analysis to validate commercial viability and revenue scale potential of a new beverage category.
- Designed and executed B2C and distributor-led GTM models, accelerating time-to-market and early revenue traction.
- Owned forecasting, sales performance reviews, and GTM optimisation to support scalable national expansion.
- Planned and executed industry award participation, winning Best Technology Value Chain Award (2021), strengthening brand credibility with regulators, partners, and investors.
- Coordinated national stakeholder engagement programs (e.g. District Farmers Day), reinforcing supplier loyalty and sustainability positioning.
- Led cross-functional coordination to ensure 100% on-time Free Zone and regulatory reporting, eliminating compliance risk and operational disruption.
Channel Manager
OKportal Technology Limited
01.2019 - 03.2020
- Designed and executed channel acquisition and partner onboarding strategies, expanding market footprint through trained supply and distribution partners.
- Owned channel performance management, budgets, KPIs, and activation effectiveness aligned to revenue targets.
- Led trade activations, partner enablement, and brand execution in line with global commercial strategy.
- Managed key account negotiations, contracts, and distributor performance reviews.
- Represented the company at industry events to drive pipeline development and strategic partnerships.
Relationship & Business Development Officer
Citizen Microfinance Ltd
04.2012 - 11.2018
- Owned and grew an SME and retail lending portfolio, driving customer acquisition, deposit mobilisation, and loan book growth across assigned territories.
- Executed territory-based commercial acquisition strategies, increasing active customers, portfolio utilisation, and revenue contribution.
- Drove cross-selling of loans, savings, and transactional products, improving customer lifetime value and wallet share.
- Managed the full credit lifecycle — prospecting, appraisal, disbursement, monitoring, and recovery — strengthening portfolio quality and revenue predictability.
- Improved risk and portfolio performance through structured monitoring, early-warning indicators, and proactive client engagement.
- Partnered with credit and operations teams to reduce turnaround time, accelerate customer conversion, and improve service efficiency.
- Supported branch-level revenue targets, growth objectives, and operational KPIs, contributing to sustainable profitability.
- This demonstrates revenue ownership, acquisition, portfolio growth, risk discipline, and operational execution — exactly what fintechs, banks, and platforms look for in commercial leaders.
- Developed strategic partnerships with local businesses and community organizations.
- Analyzed market trends to identify new opportunities for growth.
- Coordinated outreach programs to educate clients about microfinance services.
- Facilitated training sessions for staff on sales techniques and client engagement.
- Collaborated with cross-functional teams to align business goals and initiatives.
Education
MSc - Logistics & Supply Chain Management
Kwame Nkrumah University of Science & Technology
01.2022
Professional Certification - Supply Chain Management
Chartered Institute of Supply Chain Management
01.2020
BA - Sociology & Philosophy
University of Ghana
01.2007
Skills
- Commercial Strategy & Revenue Operations
- Go-To-Market (GTM) Design & Execution
- Channel & Partner Management
- B2B & B2C Business Development
- Portfolio Growth & Customer Acquisition
- Sales & Distribution Operations
- Forecasting, Planning & Performance Analytics
- Cost Optimisation & Margin Improvement
- Market Entry & Product Launch
- Stakeholder, Regulatory & Compliance Coordination
Career Impact Snapshot
- Delivered 83%+ above revenue targets YoY through structured partner and channel development.
- Built and managed 18 strategic distributor / SDC accounts, generating GHS 34M annual turnover with 10–15% consistent monthly over-performance.
- Contributed 25% of MTN Regional Sales & Distribution revenue (Eastern & Volta Regions).
- Reduced procurement and operational costs by 15%, improving margin discipline.
- Launched and scaled new product categories from market research to full commercial execution.
- Managed revenue portfolios, acquisition funnels, and risk controls across FMCG and banking-adjacent environments.
Core Capabilities
- Commercial Strategy & Revenue Operations
- Go-To-Market (GTM) Design & Execution
- Channel & Partner Management
- B2B & B2C Business Development
- Portfolio Growth & Customer Acquisition
- Sales & Distribution Operations
- Forecasting, Planning & Performance Analytics
- Cost Optimisation & Margin Improvement
- Market Entry & Product Launch
- Stakeholder, Regulatory & Compliance Coordination
Timeline
Senior Business Development Manager
Koa Impact Ghana Limited
08.2021 - 12.2024
Channel Manager
OKportal Technology Limited
01.2019 - 03.2020
Relationship & Business Development Officer
Citizen Microfinance Ltd
04.2012 - 11.2018
MSc - Logistics & Supply Chain Management
Kwame Nkrumah University of Science & Technology
Professional Certification - Supply Chain Management
Chartered Institute of Supply Chain Management
BA - Sociology & Philosophy
University of Ghana