Appala Satish G.
Summary
Dynamic business leader with a proven track record at Samir Engineering & Trading Co. Ltd., excelling in business expansion and operations management. Skilled in market analysis and team building, I drive significant revenue growth and enhance customer satisfaction through innovative strategies and effective leadership. Well-versed in establishing and overseeing dynamic business planning dedicated to promoting growth, increasing efficiency and strengthening profit forecasts. Groundbreaking leader with a progressive approach to re-energizing operations.
Overview
21
21
years of professional experience
Work History
Business Head – Automobiles
Samir Engineering & Trading Co. Ltd.
Ghana
07.2025 - Current
- Developing and implementing long-term strategic plans, identifying market opportunities, and driving business growth.
- Overseeing day-to-day operations, including supply chain, inventory management, and quality control.
- Managing budgets, forecasting revenue, controlling costs, and ensuring financial stability.
- Hiring, training, and motivating staff, fostering a positive work environment, and ensuring employee performance.
- Building and maintaining strong relationships with customers, addressing concerns, and ensuring customer satisfaction.
- Setting performance targets, monitoring key performance indicators (KPIs), and implementing strategies to improve performance.
- Developing and implementing sales and marketing strategies to drive revenue growth.
- Maintaining relationships with key stakeholders, including suppliers, partners, and financial institutions.
- Keeping abreast of industry trends, technological advancements, and implementing innovative solutions.
- Oversees the service department, manages technicians, and ensures efficient and timely repairs.
Deputy General Manager – Commercial Strategy
Noble Group
Angola
01.2023 - 05.2024
- Integral member of the Business leadership team, collaborating closely with various Practice/Line of Business to formulate and implement strategies.
- Regularly assess and evaluate business performance alongside Executive leadership and practice heads.
- Develop both short- and long-term sales plans to attain specified objectives effectively.
- Oversee budget planning, P&L management, and growth strategies, resulting in notable increases in margin & revenue.
- Identify and address customer needs, offering insights to enhance the product portfolio based on customer interactions and feedback.
- Reorder & replenish retail stores to maintain Availability to ensure utmost client satisfaction.
- Enhance marketing initiatives, refine pricing strategies, and expand distribution channels to drive sales revenue.
- Establish key performance metrics for business evaluation, investigating performance drivers, and process inefficiencies.
- Support team members' career development through skill gap analysis, feedback provision, and training opportunities.
Assistant General Manager – Kirana Solutions
METRO CASH & CARRY INDIA PVT LTD.
Hyderabad
07.2019 - 12.2022
- Foster collaboration across teams to craft tailored store concepts for diverse General Stores stores.
- Analyze market trends to tailor store strategies, aligning with evolving customer preferences.
- Enhance Kirana store modernization through effective layouts and merchandising strategies.
- Drive awareness and boost off-take velocity through comprehensive sales promotions.
- Establish robust KPIs for field sales teams, leveraging data for performance evaluation and strategy refinement.
- Identify and implement opportunities for sales process optimization and performance enhancement.
- Streamline communication channels and processes to improve issue resolution efficiency.
- Drive improved teamwork and outcomes through regular cross-functional meetings.
- Effectively manage budgets for optimal resource allocation and profitability.
- Utilize financial analysis for identifying cost-saving opportunities and efficiency enhancements.
- Gather customer insights through feedback mechanisms to drive continuous improvement.
- Empower frontline staff to deliver exceptional customer experiences and exceed expectations via training and support.
Sr.DM-Trader Segment
METRO CASH & CARRY INDIA PVT LTD.
Hyderabad
06.2017 - 07.2019
- Analyze market trends and customer preferences to pinpoint profitable categories and brand products for expansion.
- Craft and implement strategic initiatives to broaden our product range and boost market dominance.
- Work closely with product development and marketing teams to ensure successful product launches and promotions.
- Form strategic partnerships to reach new markets and customers effectively.
- Coordinate closely with procurement and logistics teams for timely stock availability and new product launches.
- Enhance inventory management for fewer stockouts and more sales chances.
- Deploy metrics and KPIs for progress tracking and continuous enhancement and facilitating decision making process.
- Introduce strategies for supply chain efficiency, cost reduction, and maintaining product quality and availability.
- Increase sales by introducing new products in registered outlets and efficiently promoting special schemes and offers.
- Work closely with registered retailers to facilitate their transition to modern formats, fostering mutual business growth.
- Use past accomplishments, like MD's Excellence Award and National Best DM-Trader recognition, to enhance credibility and inspire confidence in team members and stakeholders.
- Expand and optimize METRO's own brand distribution network in rural areas.
- Develop strategic partnerships to enhance distribution & coverage, tapping new markets and customer segments.
- Provide regular coaching, feedback, and mentoring to maximize individual and team performance.
Branch Manager – FMCG & Automobiles
Samir Engineering & Trading Co. Ltd.
Ghana
07.2015 - 05.2017
- Tailor and execute bespoke below-the-line (BTL) strategies for the branch, ensuring they align with our overarching business goals.
- Offer direction and assistance to regional teams to optimize their efforts, leveraging market insights and trends for improved effectiveness.
- Take charge of all business operations, from ideation to implementation, focusing on crafting and executing strong strategies to meet sales targets for consumer products.
- Analyze market dynamics and competitor actions to fine-tune strategies and maintain a competitive edge in the market.
- Predict monthly sales targets using market data, then craft initiatives to meet business goals.
- Innovate and implement sales promotion strategies like campaigns, exhibitions, and demonstrations to strengthen brand presence and drive market growth.
- Work closely with marketing teams to align promotional efforts with brand messaging and positioning.
- Expand into 10 new towns, partner with 20 dealers to widen market reach.
- Enhance spare parts network in B & C class towns based on local demand insights.
- Organize mega service camps to drive sales and meet targets.
Sr. DM-Trader
METRO Cash & Carry India Pvt. Ltd.
Hyderabad
06.2011 - 06.2015
Area Sales Manager
Becton Dickinson India Pvt. Ltd.
Hyderabad
08.2009 - 05.2011
Customer Consultant – Sales
Metro Cash & Carry India Pvt. Ltd.
Hyderabad
09.2006 - 08.2008
Working Partner
KEN Institute of Competitive Exams
03.2004 - 08.2006
Education
Master's in Business Administration - Marketing
Ideal College of Arts & Science, Andhra University
India01.2003
Bachelor's in Science - Computers
Konatala A & S College
Anakapalle, Andhra Pradesh01.2001
Skills
- Business expansion
- Business Process Re-engineering
- Channel Management
- Market analysis
- Sales strategy
- Operations management
- Business analysis
- Business Excellence
- B2B Sales
- Market Study
- Team Building & Leadership
- Budget management
Linguistic Ability
- English
- Telugu
- Hindi
- Portuguese (Beginner)
Accomplishments
- Best National Manager Award for 2 times , 2013 & 2018
Languages
Telugu
First Language
English
Proficient (C2)
C2
Hindi
Upper Intermediate (B2)
B2
Portuguese
Beginner (A1)
A1
Timeline
Business Head – Automobiles
Samir Engineering & Trading Co. Ltd.
07.2025 - Current
Deputy General Manager – Commercial Strategy
Noble Group
01.2023 - 05.2024
Assistant General Manager – Kirana Solutions
METRO CASH & CARRY INDIA PVT LTD.
07.2019 - 12.2022
Sr.DM-Trader Segment
METRO CASH & CARRY INDIA PVT LTD.
06.2017 - 07.2019
Branch Manager – FMCG & Automobiles
Samir Engineering & Trading Co. Ltd.
07.2015 - 05.2017
Sr. DM-Trader
METRO Cash & Carry India Pvt. Ltd.
06.2011 - 06.2015
Area Sales Manager
Becton Dickinson India Pvt. Ltd.
08.2009 - 05.2011
Customer Consultant – Sales
Metro Cash & Carry India Pvt. Ltd.
09.2006 - 08.2008
Working Partner
KEN Institute of Competitive Exams
03.2004 - 08.2006
Master's in Business Administration - Marketing
Ideal College of Arts & Science, Andhra University
Bachelor's in Science - Computers
Konatala A & S College
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