Antoinette Squire

• Advise global clients on sales growth strategies, market-entry models, and customer engagement across multiple sectors, including travel and hospitality.
• Provide insights on contract structures, revenue models, and competitive positioning to investors and corporates operating in African markets.
• Support organizations in aligning sales strategies with regulatory environments and shifting consumer demands.

Led national operations for a global health organization focused on expanding access to quality healthcare through innovation, financing, and systems transformation. Directed the strategic and commercial growth of Med4All, a digital platform improving medicine procurement for underserved health facilities.

• Spearheaded the strategic expansion of Med4All, increasing adoption across 200+ facilities and improving procurement efficiency by 30%.
• Held full P&L ownership for a $2.5M portfolio, overseeing financial planning, forecasting, and donor reporting to ensure compliance and performance.
• Built and managed high-level partnerships with government agencies, pharmaceutical companies, and financial institutions to drive adoption and scale.
• Represented the initiative in national policy forums and global summits, elevating brand visibility and stakeholder engagement.
• Directed cross-functional teams across sales, finance, research, and communications to meet growth targets and operational milestones.
• Implemented a multi-country strategy, aligning national operations with market priorities and partner expectations.
• Introduced performance tracking systems and KPIs to guide team execution and ensure alignment with strategic goals.

• Oversaw operations and P&L for Skechers and affiliated brands, reporting directly to the Board.
• Launched e-commerce platform and implemented promotional campaigns, driving 25% revenue growth.
• Optimized inventory and merchandising, improving conversion rates and customer retention.
• Recruited and coached retail teams, embedding performance KPIs.

• Directed sales execution and strategic growth for Jumia’s marketplace in Ghana.
• Built key account relationships and led vendor performance campaigns.
• Implemented data-driven pricing and marketing strategies to boost customer retention.

• Directed sales and partner management across West Africa, achieving a 20% regional revenue increase.
• Negotiated contracts with hotels, resorts, and tourism boards, strengthening market share and client loyalty.
• Implemented partner quality frameworks and CRM adoption, improving sales performance and service delivery.
• Represented the region at global commercial reviews, aligning local results with international growth strategies.
• Led a cross-border team, coaching staff in closing techniques, client relationship management, and sales development.

• Led product and commercial strategy for multiple classified ad categories across digital platforms.
• Built and coached high-performing sales teams, achieving KPI targets in customer acquisition and revenue growth.
• Developed data-informed roadmaps for service expansion, pricing, and marketing.
• Maintained compliance with industry regulations and drove continuous improvement in product relevance and market fit.

• Led national sales team to exceed mortgage targets consistently.
• Introduced client acquisition models and upsell strategies that boosted conversion and retention.
• Delivered strategic coaching programs that improved team productivity and customer satisfaction.