Antoinette Squire

Delivering expert advisory support to global clients in development, investment, and health sectors, with a focus on African markets.

• Advise on health systems, market dynamics, SME growth, and regulatory environments in sub-Saharan Africa.
• Provide actionable insights on donor trends, implementation challenges, and community-level health innovations.
• Support clients to refine go-to-market strategies, design locally relevant programs, and assess partnership opportunities.

Appointed by the Board to lead and provide strategic direction on expanding access to primary eye care for deprived and low-income communities in Africa.

• Developed and implemented a turnaround strategy during a period of organizational uncertainty.
• Led the restructuring of programs in Ghana and Ethiopia, including the use of digital tools in primary eye care.
• Reduced operational costs while maintaining team morale and program continuity.
• Strengthened relationships with partners, donors, and staff through transparent engagement.

Concluded role following a USAID-initiated stop-work order that significantly affected program funding and prompted an organizational-wide review of financial sustainability and future direction.

• Oversaw national program portfolio focused on health systems strengthening, digital innovation, and sustainable procurement.
• Held full P&L responsibility for Med4All, a social enterprise initiative improving access to affordable, quality medicines.
• Designed and implemented a financing model that reduced procurement costs by 30% and improved medicine availability in underserved facilities.
• Managed donor relationships, compliance, and reporting for a $2.5M portfolio funded by bilateral and philanthropic partners.
• Built partnerships with the Ministry of Health, CHAG, FDA, and private sector actors to embed digital tools and quality standards across the supply chain.
• Led cross-functional teams in program delivery, finance, MEL, and stakeholder engagement.

• Oversaw operations and P&L for Skechers and affiliated retail brands in Ghana; reported directly to Board.
• Launched e-commerce expansion and implemented customer-centric sales strategies that drove a 25% revenue uplift.
• Led marketing and product development, improving customer acquisition and store conversion rates.
• Developed local vendor partnerships and optimized inventory and merchandising strategies.

• Directed strategic growth initiatives and sales execution for Jumia's marketplace in Ghana.
• Built key account relationships with vendors and corporate clients, driving business volume and platform engagement.
• Led pricing optimization, marketing activation, and vendor performance improvement campaigns.
• Implemented data-driven strategies that increased order volumes and customer retention within six months.

• Increased West Africa regional market share by 20% through acquisition and onboarding of 2,000+ hotel partners.
• Strengthened customer relationships with global and local hospitality stakeholders.
• Designed and led performance tracking frameworks, directly influencing commission revenue and loyalty metrics.

• Managed product and commercial strategy for multiple classified ad categories across digital platforms.
• Built and led high-performing sales teams, achieving KPI targets in customer acquisition and revenue.
• Developed data-informed roadmaps for service expansion and marketing.

• Led a national sales team that consistently exceeded mortgage product sales targets.
• Introduced client acquisition and upsell models that boosted conversion and retention.
• Enhanced customer satisfaction through tailored advisory services and bundled product offerings.
• Delivered strategic sales training and coaching programs that improved team productivity and loan processing efficiency.