Antoinette Squire
Accra
Summary
Passionate and purpose-driven leader with a strong track record of using innovation to tackle complex social challenges across diverse sectors in Africa. I bring a unique blend of private sector agility and nonprofit values, with experience designing and leading inclusive programs that leverage technology, community insight, and evidence to drive meaningful impact. Over the past five years, I’ve focused on building scalable, locally led solutions that improve access to essential services—particularly for children, women, and marginalized communities. Skilled in program design, adaptive learning, stakeholder engagement, and cross-sector collaboration, I thrive at the intersection of strategy and delivery, turning bold ideas into sustainable models that improve lives.
Overview
15
15
years of professional experience
1
1
Certification
Work History
PROGRAM DIRECTOR
PharmAccess Foundation
Accra
08.2022 - 01.2025
- Spearheaded the development, validation, and sustainability of Med4All's digital medicine supply chain platform, significantly enhancing access to quality medicine for vulnerable populations in Ghana
- Lead and manage the organization, ensuring alignment with strategic and operational requirements, and implement changes as required
- Developed and executed strategic and operational plans for Med4All, securing diverse funding sources, including grants and corporate partnerships
- Cultivated strategic partnerships with key governmental and non-governmental organizations, such as the Ministry of Health, Christian Health Association of Ghana, and Food and Drugs Authority, to address medicine supply chain challenges
- Managed the organization's budget and financial oversight, ensuring alignment with strategic goals and monitoring performance against budget
- Represented Med4All publicly, acting as a visible ambassador and enhancing the organization's profile in the healthcare sector
- Supported the end-to-end research process—from conceptualization and protocol development to data analysis, publication drafting, and peer review—culminating in a peer-reviewed publication on digital health equity in Ghana.
- Shared research findings through national policy forums, webinars, and global conferences to inform evidence-based health innovation strategies.
- Maximized social impact through collaboration with other organizations, championing primary healthcare
- Reviewed and evaluated levels of risk, ensuring appropriate governance and mitigation strategies are in place
COUNTRY GENERAL MANAGER
BrandCo Ave. Ghana Limited
09.2020 - 07.2022
- Operated as the CEO for BrandCo's Ghana division, working closely with the Board to ensure alignment with the company's strategic and operational objectives
- Led the development and implementation of strategies that drove operational excellence, resulting in improved customer satisfaction, increased sales, and enhanced brand recognition
- Collaborated with cross-functional teams across multiple business units, delivering a world-class customer experience in Skechers Stores and overseeing the Pan-African strategy for revenue and growth of BrandCo's e-commerce platform
- Negotiated with vendors to optimize performance, source new franchise brands, and reduce costs, contributing to increased profitability
- Managed the sales operations budget and developed reporting indicators that supported effective decision-making and financial management
- Established and administered annual budget controls, preventing overages and minimizing burn rate, resulting in better financial performance
- Played a key role in expanding BrandCo's market share in the region, driving significant revenue growth, and strengthening the company's position in the market
COUNTRY HEAD
Jumia Group
03.2020 - 09.2020
- Held the position of Country Head, responsible for driving key metrics and leading sales and marketing efforts for Jumia Group's e-commerce marketplace in Ghana
- Directed sales and marketing activities, optimizing systems, processes, and tools to ensure marketplace efficiency and maximize revenue
- Developed negotiating strategies and positions, assessing risks and potential partnerships' needs and goals
- Collaborated closely with senior executives to develop customer acquisition strategies, driving maximum sales volume and profitability
- Led communication with and amongst the marketplace team, fostering a collaborative and productive work environment
COUNTRY MANAGER
Booking
04.2017 - 03.2019
- Expanded market share by 20% in West Africa through strategic partnerships and brand enhancement
- Spearheaded the acquisition of 2,000 new hotel partners, driving regional growth
- Led marketing management and performance tracking, ensuring sustained revenue growth and brand penetration
HEAD CATEGORY
Saltside Technologies
08.2015 - 03.2017
- Managed a high-performing sales team, achieving significant results through effective leadership and performance management
- Developed long-term product roadmaps and strategic plans, driving product relevance and competitive advantage
- Strategically designed long-term product roadmaps based on market data and research, ensuring product relevance and competitive advantage
- Maintained up-to-date knowledge of industry regulations and best practices, ensuring compliance and driving continuous improvement
SALES TEAM LEAD
Ghana Home Loans
12.2009 - 08.2015
- Revolutionized the sales approach with an innovative pitch that significantly increased client acquisition and retention
- Exceeded sales targets, acquiring over 1,000 new accounts, and upselling 50% of existing clients
- Led training initiatives that improved team performance, efficiency, and profitability
Education
MBA - Accounting and Finance
University of Professional Studies
Accra, Ghana02.2013
Postgraduate Diploma - Marketing
Chartered Institute of Marketing
United Kingdom12.2009
Skills
- Program Innovation and Adaptive Design
- Monitoring, Evaluation, Learning, and Adaptation (MELA)
- Community Engagement and Capacity Strengthening
- Evidence-Based Strategy and Learning Loops
- Digital Solutions for Development
- Cross-sector partnerships and stakeholder management
- Equity-Centered Program Leadership
- Resource Mobilization and Grant Management
- Organizational Leadership and Team Development
- Strategic Planning and Implementation Oversight
Certification
- Member, Chartered Institute of Marketing (MCIM-UK), 10/2023
- Resource Mobilization, Philantropia, 04/2023
- World Bank Global Health Systems Flagship Core Course, World Bank Group, 10/2022
- Design and Implementation of Digital Health, Coursera, 07/2023
- Introduction to Digital Health, Coursera, 08/2023
- Evaluation of Digital Health Interventions, Coursera, 08/2023
- Health Inequality Monitoring Foundation, World Health Organization, 08/2023
- How to Create Program Evaluation for Non-Profit, Coursera, 08/2023
Accomplishments
- Successfully led a team that received a nomination for the prestigious Tech4Good Award in the category of Inclusive Health Innovation.
- 2024 African Women in Digital Health Awardee
Research and Publication
- Kretchy, I., Arhinful, D., Squire, A., et al. (2024). Medicine Quality in Ghana: A Study of CHAG Facilities and the Role of Digital Supply Chains. [Journal Name Pending Publication].
Timeline
PROGRAM DIRECTOR
PharmAccess Foundation
08.2022 - 01.2025
COUNTRY GENERAL MANAGER
BrandCo Ave. Ghana Limited
09.2020 - 07.2022
COUNTRY HEAD
Jumia Group
03.2020 - 09.2020
COUNTRY MANAGER
Booking
04.2017 - 03.2019
HEAD CATEGORY
Saltside Technologies
08.2015 - 03.2017
SALES TEAM LEAD
Ghana Home Loans
12.2009 - 08.2015
MBA - Accounting and Finance
University of Professional Studies
Postgraduate Diploma - Marketing
Chartered Institute of Marketing
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