Antoinette Squire
Accra
Summary
Results-driven and strategic-minded business development professional with over 12 years of experience generating business and revenue opportunities in the tech industry. Proven track record of forging new partnerships building high-value businesses from scratch, and achieving sustainable results. Strong commercial acumen and the ability to influence and shape regional strategies. Act as a credible company ambassador with clients and consumers, driving clear commercial outcomes. Expertise in digital marketing, brand development, and e-commerce. Collaborative team player with experience in leading and growing business development teams.
Overview
14
14
years of professional experience
5
5
Certificate
Work History
Program Director-Med4All
PharmAccess Foundation
07.2022 - Current
- Validated, scaled, and sustained Med4All's digital medicine supply chain platform through extensive market research and business model validation, resulting in increased access to quality medicine for the Ghanaian population.
- Led successful product development efforts that resulted in efficient inventory management, pooled procurement, quality control, and logistics support mechanisms through the digital platform, resulting in improved medicine supply chain management and enhanced healthcare outcomes for patients and healthcare providers.
- Managed a high-performing team of product development, donor partnership, business development, quality control, finance, and IT officers for the digital supply chain organization, ensuring seamless delivery of the platform's services to external stakeholders such as healthcare facilities and medicine suppliers.
- Developed and assessed business leads, built a solid pipeline, and retained health facilities and medicine suppliers onto the digital platform, resulting in improved medicine supply chain management and enhanced healthcare outcomes for patients and healthcare providers.
Country General Manager
BrandCo Ave. Ghana Limited
09.2020 - 07.2022
- Collaborated with cross-functional teams across multiple business units to deliver a world-class experience in Skechers Stores, resulting in improved customer satisfaction and sales growth.
- Successfully negotiated with existing vendors across Operations, resulting in improved performance, sourcing of new franchise brands, and cost reduction, contributing to increased profitability and sustainability objectives.
- Worked closely with Financial Planning and Accounting teams to build out sales operations budget and revamp ongoing reporting indicators, improving financial visibility and accountability, and contributing to effective decision-making.
- Established and administered an annual budget with controls to prevent overages, minimize burn rate, and support sustainability objectives, resulting in improved financial performance and better alignment with organizational goals.
Country Manager, Marketplace
Jumia Group
03.2020 - 09.2020
- Spearheaded the growth of Jumia's e-commerce platform in Ghana, achieving a 30% increase in user growth and optimizing contribution margins.
- Directed the sales and marketing efforts to position the brand's e-commerce marketplace as a premier destination for SMEs and brands, resulting in a 25% increase in sales revenue.
- Implemented process improvements and streamlined operations to enhance marketplace efficiency on Jumia.com, leading to a 20% reduction in operational costs.
- Successfully negotiated and closed major partnership deals, understanding partners' needs and goals, and aligning them with Jumia's objectives.
Senior Account Manager
Booking.com
04.2017 - 03.2019
- Spearheaded the market entry and expansion of Booking.com in West Africa, leading to a 20% increase in acquisition market share and positioning the brand as a dominant player in the region.
- Led the establishment of 15 strategic partnerships with key players in the travel and hospitality industry, increasing brand penetration and market reach.
- Monitored and analyzed the performance of all vendors and campaigns, assessing ROI and making data-driven decisions to optimize marketing strategies.
- Worked closely with cross-functional teams to ensure seamless execution of marketing initiatives and achieve revenue targets.
Head, Category Management
Saltside Technologies
08.2015 - 03.2017
- Drove e-commerce ad sales and profitability operations by effectively managing and overseeing the category budget, executing detailed forecasting, and monitoring income and cost.
- Successfully implemented and managed online classified monetization, resulting in a revenue generation of $10,000 monthly from $0 initially.
- Initiated key performance indicators aligned with performance, reward, and employee developmental growth, resulting in an 80% increase in staff retention.
- Developed and executed long-range product roadmaps, strategically aligning them with market data and research.
Team Lead, Mortgage Sales
Ghana Home Loans
12.2009 - 08.2015
- Developed and implemented data-driven sales strategies that increased profitability and facilitated the development of efficient sales systems.
- Reinvented sales team strategies by developing innovative and creative sales pitches, resulting in a 40% increase in new accounts and upselling to existing clients.
- Led and trained a high-performing sales team, setting performance benchmarks for customer service, cost control, revenue growth, and profit.
Education
MBA - Accounting and Finance
University of Professional Studies
Accra,Ghana 02.2013
Postgraduate Diploma - Marketing
Chartered Institute of Marketing
UK 12.2009
Skills
- Program development and management
- Strategic planning and implementation
- Team leadership and management
- Monitoring and evaluation
- Proposal Development
- Business Development and Planning
- Cross-Functional Collaboration
- Budget planning and financial management
- Capacity building and training
- Cross-cultural communication
- Strategic Partnership
- Negotiation
Certification
- Resource Mobilization, Philantropia - April 2023
- World Bank Global Health Systems Flagship Core Course, World Bank Group - October 2022.
- Design and Implementation of Digital Health, Coursera-July 2023
- Introduction to Digital Health Coursera-August 2023
- Evaluation of Digital Health Interventions, Coursera-August 2023
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments
Successfully led a team that received a nomination for the prestigious Tech4Good Award in the category of Inclusive Health Innovation.
Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Timeline
Program Director-Med4All
PharmAccess Foundation
07.2022 - Current
Country General Manager
BrandCo Ave. Ghana Limited
09.2020 - 07.2022
Country Manager, Marketplace
Jumia Group
03.2020 - 09.2020
Senior Account Manager
Booking.com
04.2017 - 03.2019
Head, Category Management
Saltside Technologies
08.2015 - 03.2017
Team Lead, Mortgage Sales
Ghana Home Loans
12.2009 - 08.2015
MBA - Accounting and Finance
University of Professional Studies
Postgraduate Diploma - Marketing
Chartered Institute of Marketing
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