ANTOINETTE SQUIRE
Accra
Summary
An impact-oriented and dynamic leader with a consistent record of spearheading initiatives that drive meaningful change. Proficient in developing and executing strategies that not only optimize resources but also create substantial, sustainable impact. Extensive experience in Ghana and international markets, leveraging diverse teams to deliver tangible outcomes aligned with overarching organizational goals. Passionate about leveraging technology and innovation to revolutionize healthcare delivery and improve patient outcomes. Committed to fostering resilience and building healthier communities through collaborative and forward-thinking approaches.
Overview
15
15
years of professional experience
1
1
Certification
Work History
PROGRAM DIRECTOR
PharmAccess Foundation
Accra
08.2022 - Current
- Spearheaded the development, validation, and sustainability of Med4All's digital medicine supply chain platform, significantly enhancing access to quality medicine for vulnerable populations in Ghana.
- Lead and manage the organization, ensuring alignment with strategic and operational requirements, and implement changes as required.
- Developed and executed strategic and operational plans for Med4All, securing diverse funding sources, including grants and corporate partnerships.
- Cultivated strategic partnerships with key governmental and non-governmental organizations, such as the Ministry of Health, Christian Health Association of Ghana, and Food and Drugs Authority, to address medicine supply chain challenges.
- Managed the organization's budget and financial oversight, ensuring alignment with strategic goals and monitoring performance against budget.
- Represented Med4All publicly, acting as a visible ambassador and enhancing the organization's profile in the healthcare sector.
- Maximized social impact through collaboration with other organizations, championing primary healthcare.
- Reviewed and evaluated levels of risk, ensuring appropriate governance and mitigation strategies are in place.
COUNTRY GENERAL MANAGER
BrandCo Ave. Ghana Limited
09.2020 - 07.2022
- Operated as the CEO for BrandCo's Ghana division, working closely with the Board to ensure alignment with the company's strategic and operational objectives.
- Led the development and implementation of strategies that drove operational excellence, resulting in improved customer satisfaction, increased sales, and enhanced brand recognition.
- Collaborated with cross-functional teams across multiple business units, delivering a world-class customer experience in Skechers Stores and overseeing the Pan-African strategy for revenue and growth of BrandCo's e-commerce platform.
- Negotiated with vendors to optimize performance, source new franchise brands, and reduce costs, contributing to increased profitability.
- Managed the sales operations budget and developed reporting indicators that supported effective decision-making and financial management.
- Established and administered annual budget controls, preventing overages and minimizing burn rate, resulting in better financial performance.
- Played a key role in expanding BrandCo's market share in the region, driving significant revenue growth, and strengthening the company's position in the market.
COUNTRY HEAD
Jumia Group
03.2020 - 09.2020
- Held the position of Country Head, responsible for driving key metrics and leading sales and marketing efforts for Jumia Group's e-commerce marketplace in Ghana.
- Directed sales and marketing activities, optimizing systems, processes, and tools to ensure marketplace efficiency and maximize revenue.
- Developed negotiating strategies and positions, assessing risks and potential partnerships' needs and goals.
- Collaborated closely with senior executives to develop customer acquisition strategies, driving maximum sales volume and profitability.
- Led communication with and amongst the marketplace team, fostering a collaborative and productive work environment.
COUNTRY MANAGER
Booking
West Africa
04.2017 - 03.2019
- Expanded market share by 20% in West Africa through strategic partnerships and brand enhancement.
- Spearheaded the acquisition of 2,000 new hotel partners, driving regional growth.
- Led marketing management and performance tracking, ensuring sustained revenue growth and brand penetration.
HEAD CATEGORY
Saltside Technologies
Tonaton
08.2015 - 03.2017
- Managed a high-performing sales team, achieving significant results through effective leadership and performance management.
- Developed long-term product roadmaps and strategic plans, driving product relevance and competitive advantage.
- Strategically designed long-term product roadmaps based on market data and research, ensuring product relevance and competitive advantage.
- Maintained up-to-date knowledge of industry regulations and best practices, ensuring compliance and driving continuous improvement.
SALES TEAM LEAD
Ghana Home Loans
12.2009 - 08.2015
- Revolutionized the sales approach with an innovative pitch that significantly increased client acquisition and retention.
- Exceeded sales targets, acquiring over 1,000 new accounts, and upselling 50% of existing clients.
- Led training initiatives that improved team performance, efficiency, and profitability.
Education
MBA - Accounting and Finance
University of Professional Studies
Accra, Ghana02.2013
Postgraduate Diploma - Marketing
Chartered Institute of Marketing
United Kingdom12.2009
Skills
- Strategic Planning and Implementation
- Team Leadership and Management
- Program Monitoring and Evaluation
- Advocacy and Policy
- Partnership Development and Management
- Cross-Cultural Communication
- Healthcare Technology
- Stakeholder Engagement & Relationship Building
- Financial Oversight & Risk Management
- Governance & Compliance
- Program Development & Social Impact Evaluation
Certification
- Member, Chartered Institute of Marketing (MCIM-UK)-October 2023
- Resource Mobilization, Philantropia - April 2023
- World Bank Global Health Systems Flagship Core Course, World Bank Group - October 2022.
- Design and Implementation of Digital Health, Coursera-July 2023
- Introduction to Digital Health, Coursera-August 2023
- Evaluation of Digital Health Interventions, Coursera-August 2023
- Health Inequality Monitoring Foundation, World Health Organization-August 2023
- How to Create Program Evaluation for Non-Profit, Coursera-August 2023
Accomplishments
Successfully led a team that received a nomination for the prestigious Tech4Good Award in the category of Inclusive Health Innovation.
2024 African Women in Digital Health Awardee
Affiliations
Dr. Gifty Sunkwa-Mills
Programs Director
PharmAccess
Email: g.sunkwamills@pharmaccess.org
Phone: +233 246 633 333
Frederick Fiifi Owusu
Lead Commercial Entrepreneur
Global Product Development, Water Utility
Email: fowusu@grundfos.com
Phone: +233 20 635 4504
Cedrick Kabongo Mwadianvita
In Market Accountant
Dyson
Email: cedrick.kabongo@gmail.com
Phone: +31 638 665 700
Timeline
PROGRAM DIRECTOR
PharmAccess Foundation
08.2022 - Current
COUNTRY GENERAL MANAGER
BrandCo Ave. Ghana Limited
09.2020 - 07.2022
COUNTRY HEAD
Jumia Group
03.2020 - 09.2020
COUNTRY MANAGER
Booking
04.2017 - 03.2019
HEAD CATEGORY
Saltside Technologies
08.2015 - 03.2017
SALES TEAM LEAD
Ghana Home Loans
12.2009 - 08.2015
MBA - Accounting and Finance
University of Professional Studies
Postgraduate Diploma - Marketing
Chartered Institute of Marketing
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