ANTHONY OFORI MENSAH
Accra
Summary
Business Development Manager with over 10 years of successful experience in strategic partnerships, launching, managing and growing businesses. Recognized consistently for performance excellence and contributions to success in the media & tech industry. Strengths in marketing and project management, backed by training in media management.
Overview
17
17
years of professional experience
Work History
Chief Operating Officer
MX24 Media Ltd
08.2023 - Current
- Developed content production strategies for traditional TV & digital media assets.
- Recruited, developed & managed talents for various departments; from presenters, producers, sales to social media managers.
- Developed business development strategies with a focus on new media to help market and sell content to potential sponsors.
- Trained sales and marketing officers on new media sales and advertising.
- Pitch content production ideas for various brands that are then incorporated into TV.
- Expanded company''s market presence by identifying new business opportunities and executing strategic partnerships.
- Improved employee satisfaction and reduced turnover through the development of effective training programs and performance management systems.
- Enhanced company reputation by establishing strong relationships with clients, partners, and stakeholders.
- Streamlined operations by implementing efficient processes and systems, leading to increased productivity and cost savings.
- Spearheaded major organizational restructuring efforts, resulting in a more agile and responsive team structure.
Head of Content & Programming
MX24 Media Ltd
05.2021 - 08.2023
- Developed content production strategies for traditional TV & digital media assets.
- Recruited, developed & managed talents for various departments; from presenters, producers, sales to social media managers.
- Developed business development strategies with a focus on new media to help market and sell content to potential sponsors.
- Trained sales and marketing officers on new media sales and advertising.
- Pitch content production ideas for various brands that are then incorporated into TV.
Senior Coordinator Commercial
Simfy Africa (Ayoba Messaging)
05.2020 - Current
- I head the Social Media strategy campaigns for the Ayoba Messaging Service in Ghana, Nigeria & the Francophone regions in West & Central Africa.
- Spearheaded the growth of our digital footprints on social media channels as well as content acquisition engagements with partner content creators.
Head of Content & Programming
MX24 Media Ltd
05.2021 - 08.2023
- Developed content production strategies for traditional TV & digital media assets.
- Recruited, developed & managed talents for various departments; from presenters, producers, sales to social media managers.
- Developed business development strategies with a focus on new media to help market and sell content to potential sponsors.
- Trained sales and marketing officers on new media sales and advertising.
- Pitch content production ideas for various brands that are then incorporated into TV.
Partner Deliverables Manager
Global Citizen
08.2022 - 10.2022
- Worked with GC’s Event Director and GC team to deliver on Partner activation plans and delivery for the Global Citizen Festival Accra, Ghana.
- Supported partners and partner lead in the ideation process as well as the clear communications of any deadlines Branding & Signage.
- Worked with GC team to deliver on partner branding, including VIP and overall event signage.
- Worked with GC to approve partner concepts and designs before execution.
Co-Founder, Head of Marketing & Artist Relations
aftown music
08.2017 - 12.2021
- Launched Ghana's first music streaming service with local payment platforms.
- Developed key partnerships with global content distributors, musicians and independent content creators for music and podcast acquisitions.
Programs Manager
LIVE 91.9 FM
09.2012 - 11.2020
- I oversaw the recruitment & of new talent; managing all content, music, and talk show programs on the station.
Founder & Business Development Manager
TIC GHANA
07.2014 - 05.2020
- Pitching and closing deals for marketing, content production, event & project management with with direct clients or third party marketing agencies. My portfolio includes work for over 60 clients including Nestle, Kenya Airways, Coca Cola, Gino, MTN, Prudential Bank, Old Mutual & Vodafone.
Creative Director
Mensdo Beverages Ltd
09.2012 - 09.2017
- Was in charge of brand conception & management. Also oversaw the design and production of drink labels, branding materials and content for marketing campaigns for Mensdo Bissap.
Radio Host & Producer
Vibe 91.9FM
09.2010 - 12.2012
- Hosted the evening drive 5 days a week. from Monday to Friday from 4pm to 7pm.
Radio Host
Choice FM
08.2010 - 09.2010
Project Manager
DBA (now Impact Youth Ghana)
12.2007 - 12.2009
- Coordinating all volunteer work during basketball tournaments and related events, scouting young student athletes for the DBA international scholarship program.
Education
Bachelor of Arts - French & Linguistics
University of Ghana
Accra, Ghana11.2009
SSCE (High Sch Diploma) - General Arts
Presbyterian Boys Secondary School (Presec -Legon)
Accra, Ghana08.2009
B.E.C.E -
St Theresa's School
Accra, Ghana11.2006
Skills
- Business Development
- Project Management
- Media Industry Expertise
- Strategic Leadership
- Branding Strategies
- Visual Design
- Analytical Skills
- Strategic Partnership
- Digital marketing
- Media Relations
- Marketing Communications
Websites
Languages
English
Proficient
C2
French
Intermediate
B1
English
Bilingual or Proficient (C2)
Timeline
Chief Operating Officer
MX24 Media Ltd
08.2023 - Current
Partner Deliverables Manager
Global Citizen
08.2022 - 10.2022
Head of Content & Programming
MX24 Media Ltd
05.2021 - 08.2023
Head of Content & Programming
MX24 Media Ltd
05.2021 - 08.2023
Senior Coordinator Commercial
Simfy Africa (Ayoba Messaging)
05.2020 - Current
Co-Founder, Head of Marketing & Artist Relations
aftown music
08.2017 - 12.2021
Founder & Business Development Manager
TIC GHANA
07.2014 - 05.2020
Programs Manager
LIVE 91.9 FM
09.2012 - 11.2020
Creative Director
Mensdo Beverages Ltd
09.2012 - 09.2017
Radio Host & Producer
Vibe 91.9FM
09.2010 - 12.2012
Radio Host
Choice FM
08.2010 - 09.2010
Project Manager
DBA (now Impact Youth Ghana)
12.2007 - 12.2009
Bachelor of Arts - French & Linguistics
University of Ghana
SSCE (High Sch Diploma) - General Arts
Presbyterian Boys Secondary School (Presec -Legon)
B.E.C.E -
St Theresa's School
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