Summary
Overview
Work History
Education
Skills
Certification
References
Languages
Timeline
Generic

Anthony Karikari

Kumasi

Summary

Dedicated marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Seeking to help shape the future of a well-focused organization with a winning team in today’s competitive work environment. Committed job seeker with a history of meeting company needs with consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand

Overview

10
10
years of professional experience
1
1
Certification

Work History

Marketing Executive (OAA) - Contract Staff

Rakes Company Limited/Access Bank PLC
11.2019 - 03.2024
  • Increased brand awareness by developing and implementing innovative marketing campaigns.
  • Developing and implementing marketing strategies to promote products or services.
  • Analyzing and interpreting data to measure the effectiveness of marketing campaigns.
  • Collaborating with other departments, such as sales and product development, to ensure alignment with marketing initiatives.
  • Managing and allocating marketing budgets to maximize ROI.
  • Building and maintaining relationships with key stakeholders, such as customers.
  • Interact with existing customers to increase sales of the banks’ products and services.
  • Assisting customer's to get risk assets (Personal and Business loans) through the consumer finance team.
  • Identified potential customers through cold calling and networking activities.
  • Developed relationships with customers to promote product awareness.
  • Generated leads by attending trade shows, conferences, and other events.
  • Conducted market research to identify customer needs and preferences.
  • Developed and maintained relationships with potential customers to increase loan business.
  • Reviewed credit histories, income statements, and other financial information of loan applicants
  • Increased customer loyalty through the development of tailored loyalty programs and personalized marketing efforts.
  • Processed wide variety of retail banking transactions for personal and commercial customers.
  • Achieved high customer satisfaction by maintaining a professional and friendly demeanor during sales interactions.
  • Managed customer accounts efficiently, ensuring timely updates on orders, payments, and delivery status.
  • Ensured positive customer experiences by resolving complaints swiftly and courteously.
  • Collaborated with marketing teams to develop effective promotional materials for targeted campaigns that boosted lead generation efforts.
  • Participated in industry events to generate leads, build relationships with potential clients, and stay informed about current market trends.
  • Improved loan processing efficiency by streamlining application procedures and documentation requirements.
  • Assisted clients in selecting appropriate loan products for their needs, resulting in higher customer satisfaction.
  • Managed a diverse portfolio of loans while maintaining strong relationships with borrowers and referral partners.
  • Conducted thorough credit analysis to minimize risk exposure for the financial institution.
  • Collaborated with underwriters to expedite loan approvals and close deals in a timely manner.
  • Negotiated favorable loan terms with borrowers, increasing overall profitability for the company.
  • Educated potential clients on various loan options, guiding them towards informed decisions that fit their financial goals.
  • Contributed to the growth of the organization by actively participating in various marketing initiatives aimed at promoting its loan products and services.
  • Contributed to the growth of the branch''s assets under management by consistently meeting sales targets.
  • Promoted a positive work environment through open communication, fostering collaboration among team members.
  • Led successful marketing campaigns to drive new business acquisition and deepen existing client relationships.
  • Retained valuable customers by identifying opportunities for account expansion and addressing areas of concern before they escalated.
  • Coordinated with compliance officers to ensure adherence to regulatory guidelines in all client interactions and transactions.
  • Increased referral business by actively networking within the community and participating in local events representing the bank.
  • Assisted branch manager in developing strategic initiatives aimed at increasing overall profitability while maintaining excellent service standards.
  • Oversaw complex transactions involving multiple parties ensuring smooth execution without compromising compliance requirements.
  • Retained and grew portfolio of relationships by performing proactive, mobile and value-adding partnership role.
  • Liaised with clients by phone, email and text messaging to meet client needs and define expectations.
  • Built and maintained relationships with new and existing clients while providing high level of expertise.
  • Responded to customer inquiries and resolved complaints to establish trust and increase satisfaction.

Assistant Budget Analyst

National Service Scheme/Mampong Municipal Assembly
09.2018 - 08.2019

Preparation of warrants

  • Improved financial efficiency by analyzing budgetary data and identifying areas for cost reduction.
  • Typing and printing of disbursement form.
  • Participate in fee-fixing resolution processes.
  • Maintain effective filling system for the budget unit.
  • Participating in the routine field inspections to project sites to physically assess to level of works executed against certificate presented by contractors.
  • Analyzed budget reports to identify discrepancies and recommend corrective actions.
  • Prepared detailed financial forecasts and projections for upcoming fiscal years.
  • Collaborated with department heads to develop annual operating budgets.
  • Collaborated with management teams to establish realistic budgets that support organizational growth objectives.

Secretary/Graphic Designer

Sky Printing Press
03.2014 - 08.2015
  • Developed innovative design concepts that effectively communicated brand identity and boosted overall brand awareness.
  • Created engaging social media graphics that drove user engagement and increased online visibility.
  • Produced high-quality product packaging designs that successfully captured target audience attention and led to increased sales revenue.
  • Typing and printing of documents.
  • Binding of books.
  • Photocopies and repairs of computers Graphic Designer.
  • Provided administrative support to the office manager and other staff members.
  • Prepared documents such as memos, letters, reports, spreadsheets and presentations using Microsoft Office applications.

Education

Master of Science - Procurement And Supply Chain Management - IDL

Kwame Nkrumah University of Science And Technology
Kumasi, Ghana
11.2024

Bachelor of Science - Business Administration (Logistics And Supply)

Kwame Nkrumah University of Science And Technology
Kumasi, Ghana
11.2023

Associate of Arts - Purchasing And Supply Chain Managment

Kumasi Technical University
Kumasi, Ghana
08.2018

High School Diploma -

St. Joseph Seminary Senior High School
Mampong, Ashanti
07.2013

Skills

  • Communication Skills
  • Team work
  • Problem Solving
  • Marketing Skills
  • Leadership Skills
  • Proficiency in Microsoft Office
  • Presentations
  • Relationship Building

Certification

2018 – 2019

Procurement and Supply Student’s Association of Ghana (PASSAG)

Kumasi Technical University Chapter

Fair and Transparent Leader 2019


2017 – 2018

Procurement and Supply Student’s Association of Ghana (PASSAG)

Kumasi Technical University Chapter Electoral Commission’s Chairman


2016 – 2017

Procurement and Supply Student’s Association of Ghana (PASSAG)

Kumasi Technical University Chapter

Electoral Commission’s Porter


2015 – 2016

Faculty of Business and Management Studies (FOBAMS) Kumasi Polytechnic Sports Team

Member


2015 - 2016

Faculty of Business and Management Studies (FOBAMS)

Kumasi Polytechnic

Certificate for participating in the Faculty of Business Administration

Seminar on the theme “Raising a new generation with entrepreneurial instinct”

References

Paa Yaw Arko-Koomson

Cluster Head, Business Banking

Access Bank PLC,

Accra - Ghana

Tel: 0242650774


Mr. Pascal Akanlu

Zonal Head, Business Banking

Access Bank PLC

Accra - Ghana

Tel: 057-7735355/020-5153238

Languages

English
Upper intermediate (B2)
Twi
Advanced (C1)

Timeline

Marketing Executive (OAA) - Contract Staff

Rakes Company Limited/Access Bank PLC
11.2019 - 03.2024

Assistant Budget Analyst

National Service Scheme/Mampong Municipal Assembly
09.2018 - 08.2019

Secretary/Graphic Designer

Sky Printing Press
03.2014 - 08.2015

Master of Science - Procurement And Supply Chain Management - IDL

Kwame Nkrumah University of Science And Technology

Bachelor of Science - Business Administration (Logistics And Supply)

Kwame Nkrumah University of Science And Technology

Associate of Arts - Purchasing And Supply Chain Managment

Kumasi Technical University

High School Diploma -

St. Joseph Seminary Senior High School

2018 – 2019

Procurement and Supply Student’s Association of Ghana (PASSAG)

Kumasi Technical University Chapter

Fair and Transparent Leader 2019


2017 – 2018

Procurement and Supply Student’s Association of Ghana (PASSAG)

Kumasi Technical University Chapter Electoral Commission’s Chairman


2016 – 2017

Procurement and Supply Student’s Association of Ghana (PASSAG)

Kumasi Technical University Chapter

Electoral Commission’s Porter


2015 – 2016

Faculty of Business and Management Studies (FOBAMS) Kumasi Polytechnic Sports Team

Member


2015 - 2016

Faculty of Business and Management Studies (FOBAMS)

Kumasi Polytechnic

Certificate for participating in the Faculty of Business Administration

Seminar on the theme “Raising a new generation with entrepreneurial instinct”

Anthony Karikari