Anthonia Bosu
Accra
Summary
Innovative Marketing leader with 6 years of experience delivering exceptional marketing campaigns and content. Results-oriented and collaborative professional bringing expertise in brand management, public relations, SEO coordination, and social media engagement. Detail-oriented, attentive and a decisive leader.
Overview
10
10
years of professional experience
Work History
Ass. Marketing, Cs, Brands & Media Manager
DBS INDUSTRIES LIMITED (ACCRA)
03.2017 - 07.2022
- Conducted market research to identify new opportunities and target markets
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
- Worked with graphic designers and writers to establish theme and tone for content
- Used data analytics to track lead generation campaigns and improve quality
- Coordinated search engine marketing, advertising and executed public relations campaigns to generate demand and sales leads
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors
- Created company brand messaging, customer events, promotional strategies, and product commercialization
Receptionist
GHANA SUPPLY COMPANY LTD
06.2012 - 08.2012
- Ensured health and safety compliance
- Greeted incoming visitors and customers professionally and provided friendly, knowledgeable assistance.
- Confirmed appointments, communicated with clients, and updated client records.
- Kept reception area clean and neat to give visitors positive first impression.
- Answered phone promptly and directed incoming calls to correct offices.
Education
Bachelor of Arts - Sociology, Economics
UNIVERSITY OF CAPE COAST
Cape Coast, Ghana05.2015
Skills
- Market Campaigns
- Brand Development
- SEO Coordinator
- Public Relations
- Competitor Analysis
- CRM Management
- B2C Marketing
- MS Office Suite
Accomplishments
- Fully trained customer service personnel
Additional Information
REFERENCES
- Ms. Gloria Tweneboah
Administrator
Ghana Supply Company limited
gloriatwk@gmail.com
Tel: 0248135656
- Mr. James Senu
Marketing & Sales Manager
DBS Industries Limited
j.senu@dbsghana.com
Tel: 02465300112/0501648449
Timeline
Ass. Marketing, Cs, Brands & Media Manager
DBS INDUSTRIES LIMITED (ACCRA)
03.2017 - 07.2022
Receptionist
GHANA SUPPLY COMPANY LTD
06.2012 - 08.2012
Bachelor of Arts - Sociology, Economics
UNIVERSITY OF CAPE COAST
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