Summary
Overview
Work History
Education
Skills
Timeline
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Anita Owusu

Accra

Summary

Experienced with client relationship management, enhancing customer satisfaction through personalized service and strategic account planning. Utilizes negotiation and conflict resolution skills to maintain and renew client contracts, ensuring alignment with business objectives. Track record of leveraging analytical insights to drive client retention and business development.

Overview

10
10
years of professional experience

Work History

Business Development and Sales Executive

Phoenix Health Insurance
01.2018 - Current
  • Developed strategic partnerships to enhance market penetration and expand customer base.
  • Conducted market analysis to identify emerging trends and opportunities for growth.
  • Led cross-functional teams to implement targeted sales initiatives, driving product adoption.
  • Created comprehensive presentations for stakeholders, effectively communicating value propositions.
  • Streamlined client onboarding processes, improving efficiency and customer satisfaction rates.
  • Negotiated contracts with key clients, ensuring alignment with company objectives and profitability.
  • Built strong relationships with clients, leading to increased customer satisfaction and repeat business.
  • Increased client base by identifying and pursuing new business opportunities through market research and networking.
  • Established and maintained highly effective relationships with clients and industry partners to drive growth.
  • Leveraged CRM tools to track leads and analyze data, optimizing sales efforts for maximum return on investment.
  • Communicated directly with customers and partners to build strong business networks and relationships.
  • Provided exceptional customer service by promptly addressing client concerns and resolving issues as they arose.
  • Managed a portfolio of accounts, ensuring timely delivery of products/services while maintaining high levels of customer satisfaction.
  • Cultivated relationships with key clients to drive sales growth and enhance customer satisfaction.
  • Developed and implemented strategic sales plans to achieve revenue targets across multiple markets.

Food Industrial Support Service Officer (Trainee)

Food And Drugs Authority (National Service)
09.2016 - 08.2017
  • Conducted detailed inspections of facilities to ensure compliance with safety regulations and standards.
  • Evaluated inspection reports and identified areas for process improvement to enhance operational efficiency.
  • Collaborated with cross-functional teams to develop and implement corrective action plans for non-compliance issues.
  • Enhanced inspection accuracy by implementing standardized procedures and guidelines.
  • Ensured compliance with industry regulations, adhering to strict safety standards during inspections.
  • Prepared reports detailing findings of inspections, investigations, and tests.
  • Examined products for imperfections and defects.

Quality Assurance Intern

Santinos Fine Meat And Sausage Company
03.2015 - 05.2015
  • Conducted quality inspections on meat products to ensure compliance with safety standards.
  • Assisted in the development and implementation of quality assurance protocols.
  • Collaborated with production teams to identify areas for process improvement.
  • Documented inspection findings and maintained accurate records for traceability.
  • Evaluated product samples for sensory attributes, ensuring consistency in quality.

Education

Master of Science - Marketing (Ongoing)

Kwame Nkrumah University of Science And Technology
12-2025

Bachelor of Science - Food Sciences And Technology

Kwame Nkrumah University of Science And Technology
Kumasi, Ghana
05.2016

Skills

  • Computer Skills: microsoft Office

  • Soft Skills: Team Work, Communication, Interpersonal skills, and problem solving skills

  • Strategic planning

  • Communication Skills: verbal communication skills, presentation skills, written communication

  • Client relations

  • Customer service

  • Problem-solving

  • Effective communication

  • Contract drafting

  • Cold calling

  • CRM proficiency

  • Customer acquisition

Timeline

Business Development and Sales Executive

Phoenix Health Insurance
01.2018 - Current

Food Industrial Support Service Officer (Trainee)

Food And Drugs Authority (National Service)
09.2016 - 08.2017

Quality Assurance Intern

Santinos Fine Meat And Sausage Company
03.2015 - 05.2015

Master of Science - Marketing (Ongoing)

Kwame Nkrumah University of Science And Technology

Bachelor of Science - Food Sciences And Technology

Kwame Nkrumah University of Science And Technology

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Anita Owusu