Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Anita Mensah-Eghan

Accra

Summary

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Results-driven Sales and Marketing professional with over 6 years of entrepreneurship experience, specializing in building and scaling brands. Proven expertise in developing innovative sales strategies, driving business growth, and leading cross-functional teams. Adept at digital marketing, market research, and customer acquisition with a strong ability to identify market trends and capitalize on opportunities. Skilled in cultivating client relationships, negotiating contracts, and improving overall business performance. Passionate about leveraging data-driven insights to optimize campaigns and exceed revenue targets in fast-paced environments.customer service.

Overview

6
6
years of professional experience

Work History

CEO

ANITA EGHAN REALTY COMPANY
Accra
01.2024 - Current
  • Develop and implement strategic plans that align with the company's goals and vision, ensuring sustainable growth and a strong market position
  • Identify and pursue new business opportunities, including partnerships, collaborations, or expansion into new markets.
  • Represent buyers or sellers in real estate transactions, providing expert advice, negotiating terms, and ensuring smooth and successful deals.
  • Build and maintain strong relationships with clients, understanding their needs and preferences to provide personalized service
  • Lead, motivate, and mentor the company's team of real estate agents, support staff, and other professionals, fostering a collaborative and high-performing work environment.
  • Implement training and professional development programs to enhance the team's skills and expertise in real estate practices
  • Oversee daily operations, ensuring efficient management of listings, client inquiries, transactions, and customer service
  • Engage in networking with other real estate professionals, organizations, and community groups to enhance the company's reputation and market presence.

Technical Sales Support

Tramigo Mobility Services
Accra
09.2023 - 06.2024
  • Actively seeking out new sales opportunities through cold calling, networking, and social media to promote vehicle tracking products and services
  • Providing after-sales support to customers, including setting up the tracking system, addressing queries regarding product operation, and troubleshooting any issues that arise
  • Maintaining a positive, empathetic, and professional attitude toward customers at all times, ensuring all customer interactions are handled with high standards of service
  • Managing a portfolio of accounts to achieve long-term success, developing positive relationships, and handling customers' needs.
  • Keeping accurate records of sales, customer interactions, transactions, feedback, and complaints in the CRM system.
  • Preparing sales reports by collecting, analyzing, and summarizing information to be shared with the management team.

Sales Executive

Glico Life Insurance
Accra
06.2022 - 08.2023
  • Presenting and selling insurance products to prospective clients by understanding their needs and offering solutions that meet those needs
  • Providing ongoing support to clients, addressing their questions, concerns, and claims in a timely and empathetic manner.
  • Establishing and maintaining strong relationships with clients to foster trust, loyalty, and repeat business which boosted my referral rate by 30%.
  • Assisting clients with the policy application process, ensuring all forms are filled out correctly and submitted on time
  • Collaborating with underwriters to assess potential risks and determine appropriate premium rates

CEO

ADMIRIA
Kumasi
09.2018 - 01.2022
  • Product Sourcing and Vendor Management.
  • Import and Regulatory Compliance.

  • Logistics and Supply Chain Management.
  • Marketing and Branding.
  • Sales and Distribution Management.

  • Customer Relationship Management (CRM).

  • Financial Management.

  • Product Education & Training.

  • Brand Partnerships and Collaborations.

  • Inventory & Stock Management.

Adapting to Market Trends.




Education

Bachelor's Degree - Computer Science

KWAME NKRUMAH UNIVERSITY OF SCIENCE AND TECHNOLOGY
08.2019

Skills

  • Communication Skills – Clear, persuasive, and confident
  • Customer Relationship Management (CRM)– Proficiency in using CRM tools (eg, Salesforce, HubSpot) to manage leads and track progress
  • Sales Strategy Development – Ability to develop and implement effective sales plans to meet targets
  • Negotiation Skills – Strong skills in negotiating terms and closing deals effectively
  • Lead Generation & Prospecting – Expertise in identifying and pursuing new sales opportunities and generating leads
  • Problem-Solving – Capacity to assess and overcome objections or issues during the sales process
  • Team Collaboration – Ability to work closely with colleagues in marketing, product development, and customer support to achieve collective goals
  • Data Analysis – Ability to interpret sales data, KPIs, and market trends to inform strategies
  • Time Management – Efficiently managing time and prioritizing tasks to meet deadlines and achieve sales quotas
  • Client-Centric Approach – Building long-term relationships by focusing on customer satisfaction and retention
  • Adaptability – Flexibility to adjust sales techniques based on market changes and client needs
  • Goal-Oriented – A results-driven mindset with a focus on achieving and surpassing sales targets
  • Presentation Skills – Ability to deliver compelling presentations and product demos
  • Emotional Intelligence (EQ) – Understanding and managing one’s emotions as well as effectively engaging with clients on a personal level

Languages

French
First Language
English
Upper Intermediate (B2)
B2

Timeline

CEO

ANITA EGHAN REALTY COMPANY
01.2024 - Current

Technical Sales Support

Tramigo Mobility Services
09.2023 - 06.2024

Sales Executive

Glico Life Insurance
06.2022 - 08.2023

CEO

ADMIRIA
09.2018 - 01.2022

Bachelor's Degree - Computer Science

KWAME NKRUMAH UNIVERSITY OF SCIENCE AND TECHNOLOGY
Anita Mensah-Eghan