Andrew Asenso
Kumasi,AH
Summary
Dynamic Area Sales Manager with a proven track record at PZ Cussons, driving a 43% growth in sales volume. Expert in relationship building and territory management, leading teams to exceed targets. Skilled in Salesforce Automation, I foster team development and implement strategic initiatives that enhance market presence and brand awareness.
Overview
15
15
years of professional experience
Work History
Area Sales Manager
PZ Cussons
07.2022 - Current
- Developed and executed sales strategies to grow Accra East by 43% and 53% in volume and value respectively in FY 2024/25.
- Collaborated with marketing team to implement promotional campaigns effectively.
- Drove a strategic transformation of the Ashanti/BA retail sales business, personal care products sales targets by 89 %; thus, increased market share by 45%.
- Developed an ingenious system for distributors growth, management and performance tracking, led 34 sales staff.
- Widened outlets coverage form 638 to 1,375 in 2004, implemented RTM model across channels which led to an improved brand awareness and product availability by 88% monthly.
- Led a recovery project for KGEL ensuring the KD grew by 18% and 33% in volume and value respectively in FY 2023/24.
- Managed product launch initiatives that achieved a 95% adoption rate within the first six months post- release.
Territory Sales Manager
PZ Cussons
02.2013 - 06.2022
- Embedded PZ Way of Selling in the sales team which increased their knowledge and efficiency by 50%.
- Led a team of 15 sales executives to exceed sales targets by 25% in FY 2021/22
- Recruited and set up Third Force as KD for PZ which resulted in East Volta exceeding target by 15% and emerging as the best sales area in FY 2015 in FY 2015/16.
- Established and nurtured relationships with key customers, expanding PZ personal care and home care in East/ Volta by 25% within 2 years
- Monitored competitor activities and adjusted strategies to maintain competitive advantage in the territory.
Book Seller
Clear Vision Pathway Group
02.2011 - 01.2013
- Managed inventory systems to ensure accurate stock levels and timely replenishment.
- Trained staff on customer service techniques to enhance shopping experience.
- Led team meetings to discuss strategies for improving sales performance and customer satisfaction.
- Assisted customers in locating desired titles, resulting in repeat business and positive feedback.
- Developed promotional displays to increase visibility of featured books and authors.
Education
Bachelor of Arts - Geography And Rural Development
KNUST
Kumasi05-2019
Skills
- Relationship building
- Leads prospecting
- Territory management
- Sales team supervision
- Team recruiting and onboarding
- Goal setting and achievement
- Staff training and development
- Salesforce Automation
Accomplishments
- Highest Growth Achievement Winner - 2024/25 Sales Conference
- Best Consolidated Growth for Must Win Brands - 2020/21
- Accredited TSM of PZ Cussons
- Best Sales Force Automation User - 2018
- Best Sales Area Award of FY 2015/16 exceeding area target by 15%
Timeline
Area Sales Manager
PZ Cussons
07.2022 - Current
Territory Sales Manager
PZ Cussons
02.2013 - 06.2022
Book Seller
Clear Vision Pathway Group
02.2011 - 01.2013
Bachelor of Arts - Geography And Rural Development
KNUST