Andrew Asenso
Kumasi,AH
Summary
Dynamic Area Sales Manager with a proven track record at PZ Cussons, driving a 43% growth in sales volume. Expert in relationship building and territory management, leading teams to exceed targets. Skilled in Salesforce Automation, I foster team development and implement strategic initiatives that enhance market presence and brand awareness.
Overview
15
15
years of professional experience
Work History
Area Sales Manager
PZ Cussons
Ashanti And Accra- East
07.2022 - Current
- Developed and executed sales strategies to grow Accra East by 43% and 53% in volume and value respectively in FY 2024/25.
- Collaborated with marketing team to implement promotional campaigns effectively.
- Drove a strategic transformation of the Ashanti/BA retail sales business, personal care products sales targets by 89 %; thus, increased market share by 45%.
- Developed an ingenious system for distributors growth, management and performance tracking, led 34 sales staff.
- Widened outlets coverage form 638 to 1,375 in 2004, implemented RTM model across channels which led to an improved brand awareness and product availability by 88% monthly.
- Led a recovery project for KGEL ensuring the KD grew by 18% and 33% in volume and value respectively in FY 2023/24.
- Managed product launch initiatives that achieved a 95% adoption rate within the first six months post- release.
Territory Sales Manager
PZ Cussons
Kumasi, East -Volta, Takoradi
02.2013 - 06.2022
- Embedded PZ Way of Selling in the sales team which increased their knowledge and efficiency by 50%.
- Led a team of 15 sales executives to exceed sales targets by 25% in FY 2021/22
- Recruited and set up Third Force as KD for PZ which resulted in East Volta exceeding target by 15% and emerging as the best sales area in FY 2015 in FY 2015/16.
- Established and nurtured relationships with key customers, expanding PZ personal care and home care in East/ Volta by 25% within 2 years
- Monitored competitor activities and adjusted strategies to maintain competitive advantage in the territory.
Book Seller
Clear Vision Pathway Group
Kwahu- Tafo
02.2011 - 01.2013
- Managed inventory systems to ensure accurate stock levels and timely replenishment.
- Trained staff on customer service techniques to enhance shopping experience.
- Led team meetings to discuss strategies for improving sales performance and customer satisfaction.
- Assisted customers in locating desired titles, resulting in repeat business and positive feedback.
- Developed promotional displays to increase visibility of featured books and authors.
Education
Bachelor of Arts - Geography And Rural Development
KNUST
Kumasi05-2019
Skills
- Relationship building
- Leads prospecting
- Territory management
- Sales team supervision
- Team recruiting and onboarding
- Goal setting and achievement
- Staff training and development
- Salesforce Automation
Accomplishments
- Highest Growth Achievement Winner - 2024/25 Sales Conference
- Best Consolidated Growth for Must Win Brands - 2020/21
- Accredited TSM of PZ Cussons
- Best Sales Force Automation User - 2018
- Best Sales Area Award of FY 2015/16 exceeding area target by 15%
Timeline
Area Sales Manager
PZ Cussons
07.2022 - Current
Territory Sales Manager
PZ Cussons
02.2013 - 06.2022
Book Seller
Clear Vision Pathway Group
02.2011 - 01.2013
Bachelor of Arts - Geography And Rural Development
KNUST