Amponsah Darkwah Aikins

Key Achievements:

• Sales Growth: Spearheaded digital marketing strategies that led to $458,360.11 in revenue, representing a 378% increase in total sales over 22 months.
• Orders: Expanded order volume by 186% and maintaining high level of customer satisfaction through targeted campaigns.
• Lead Generation: Developed and executed lead generation strategies, acquiring 4,522 leads at a competitive average cost of $3 per lead, achieving a lead conversion rate of 22.58%, and delivering 1,021 qualified leads.

Advertising Performance:

• Return on Ad Spend (ROAS): Delivered exceptional value with a 15.16 ROAS by optimizing a $30,218.39 Facebook ad budget, focusing on high-converting audiences and ad creatives.
• Cost Per Click (CPC): Reduced acquisition costs by maintaining CPC of $0.33, driving efficient ad spend with strong returns.

Email Marketing Results:

• Email Campaign Management: Successfully delivered 911,429 emails with a 98.97% delivery rate. Enhanced customer engagement with an open rate of 36.46% and click-through rate of 1.18%, contributing to revenue growth through personalized campaigns.
• Click-to-Open Rate (CTOR): Achieved a 3.24% CTOR, demonstrating effectiveness of content strategy and email design.
• Deliverability Optimization: Maintained superior list hygiene with a low bounce rate of 1.03% and a spam complaint rate of just 0.03%.

Return on Investment:

• Return on Marketing Investment (ROMI): Maximized marketing efficiency with outstanding 250%-350% ROMI and consistently delivering results.
• Customer Lifetime Value (LTV): Boosted average lifetime value (LTV) to CAD $1,997, improving long-term profitability through retention and upsell strategies.

Comprehensive Digital Transformation and Marketing Strategy Execution for Medcognito

• Rebuilt company's website to improve user experience and ease of navigation, leading to higher conversion rate of website visitors into booked appointments and conversions via sales calls.
• Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
• Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
• Created social media content with innovative brand messaging to support new product launches.
• Implemented new strategies to improve click-through rates and conversion.
• Managed digital projects from initial concept through final implementation and live monitoring.
• Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
• Conducted market research and competitor analysis to inform search marketing strategies.
• Built and managed various funnels, including booking funnels, webinar funnels, and direct marketing funnels, significantly increasing customer acquisition and engagement.
• Created and designed webinar slides for marketing campaigns, and trained lead tutors on effective webinar presentation techniques to maximize audience engagement and lead conversion
• Executed targeted email marketing campaigns, driving customer retention and fostering strong engagement with existing and potential clients.
• Managed company’s digital presence, optimizing online platforms and improving overall digital marketing strategy, which resulted in enhanced brand visibility and customer retention.

Key Achievements:

• Lead Generation : Led in running Facebook and Google Ads campaigns, generating 1,869 leads via Facebook at a cost per lead (CPL) of $3.30, and driving 1,293 leads from Google Ads with a cost per conversion of $0.87. Secured 11,753 clicks through Google Ads at a $0.10 CPC, with a click-through rate (CTR) of 11.99%.
• Optimized Conversion Rates: Achieved a conversion rate of 10.11% through precision targeting and continuous campaign optimization.
• ROMI: Delivered a Return on Marketing Investment (ROMI) between 300% and 450%, driving significant revenue growth through targeted advertising and customer acquisition strategies.
• ROAS: Secured 10x ROAS, effectively managing a $6,159.95 Facebook ad budget and a $1,120 Google Ads budget, maximizing profitability across both platforms.
• Cost-Efficient Campaigns: Maintained exceptional cost efficiency, achieving a $0.33 CPC for Facebook Ads and $0.10 CPC for Google Ads, ensuring budget optimization while delivering high-quality leads.

Strategic Contributions:

• Data-Driven Campaign Optimization: Continuously analyzed and optimized campaign performance, making data-backed adjustments to targeting, bidding, and creative strategies. This approach reduced wasted spend and improved conversion outcomes.
• Omnichannel Lead Nurturing: Implemented a seamless follow-up process through WhatsApp marketing, calls, and bulk SMS, ensuring high-quality lead nurturing that significantly boosted conversion rates. Collaborated with sales team to align marketing and follow-up efforts, improving closure rates.
• LTV Growth Strategies: Focused on increasing customer lifetime value (LTV) by designing campaigns aimed at retention, upselling, and repeat business, leading to long-term profitability.

Key Results:

• Revenue Impact: Directly contributed to a substantial revenue increase, with a high volume of qualified leads driving clinic growth.
• Cross-Platform Marketing Success: Leveraged both Facebook and Google Ads to build integrated marketing strategy that expanded reach, maximized engagement, and boosted conversions.
• Team Collaboration: Worked closely with clinic’s sales team to ensure leads were effectively nurtured and converted, ensuring alignment between marketing and sales for optimal results.

Comprehensive Digital Transformation and Marketing Strategy Execution for Prodent Specialist Dental Clinic

• Developed and executed digital marketing strategies tailored to clinic’s needs, focusing on patient acquisition and service promotion.
• Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
• Managed and optimized Google, Facebook, and YouTube ad campaigns, driving significant increase in clinic appointments and revenue.
• Built and tested various lead funnels with Chatbot integration, enhancing patient engagement and lead generation.
• Rebuilt and optimized clinic’s website, improving user experience and increasing patient inquiry rates.
• Developed patient acquisition roadmaps, systematically increasing patient flow through targeted marketing efforts.

Key Achievements:

• Cross-Platform Lead Generation: Successfully generated 2,469 leads via Facebook Ads with average $3.00 CPL, while driving 2,170 leads through Google Ads with a $0.85 cost per conversion. Managed a total of 41,886 clicks average CPC of $0.09 with a Click-Through Rate (CTR) of 11.56%, achieving a conversion rate of 10.71%.
• Lead-to-Sales Conversion Success: Collaborated with clinic's sales team to ensure follow-ups via calls, WhatsApp, and bulk SMS, converting 247 qualified leads and contributing directly to clinic's revenue growth.
• Optimized ROMI & ROAS: Achieved a Return on Marketing Investment (ROMI) between 250% to 300% by strategically managing the $5,239.11 Facebook ad budget and $3,819.85 Google Ads budget. Delivered ROAS between 9.43x and 27.15x, maximizing returns on both platforms.
• Efficient Cost Management: Maintained a low cost per click (CPC), achieving $0.33 on Facebook and $0.09 on Google, ensuring cost-efficient lead generation and campaign effectiveness.

Strategic Contributions:

• Omnichannel Lead Nurturing: Strengthened patient engagement through omnichannel lead nurturing, utilizing WhatsApp, calls, and SMS marketing to improve lead conversion rates and customer retention.
• Data-Driven Campaign Optimization: Leveraged analytics to refine campaign targeting, bidding strategies, and ad creatives, which consistently improved conversion rates and maximized budget utilization.
• Customer Lifetime Value (LTV) Enhancement: Developed and executed strategies aimed at increasing customer lifetime value (LTV) of clinic patients through targeted retention and upsell initiatives, contributing to long-term profitability.

Comprehensive Digital Transformation and Marketing Strategy Execution:

• Increased Revenue Growth: Drove significant revenue growth through a robust pipeline of qualified leads, which directly impacted clinic’s patient acquisition and profitability.
• Collaboration with Sales Teams: Ensured high conversion rates from leads to paying customers by working closely with clinic’s sales team, resulting in effective alignment between marketing and sales efforts.
• Rebuilt clinic’s website to improve patient experience and ease of navigation, leading to a higher conversion rate of website visitors into booked appointments.
• Created tailored marketing campaigns for dental services, including cosmetic dentistry, orthodontics, and general dental care.
• Designed and implemented booking funnels specifically to generate leads, resulting in increase in clinic visits and new patient appointments.
• Successfully managed and optimized online ad campaigns across Google, Facebook, and YouTube, driving patient inquiries and boosting clinic’s visibility in a competitive market.
• Collaborated closely with clinic staff to create engaging content for social media platforms, enhancing patient interaction and brand awareness.
• Launched targeted bulk SMS marketing campaigns to retain existing patients, promote new services, and encourage repeat visits.