AMOABENG HENRY JEPHTER
Accra
Summary
Results-oriented Social Media Specialist and Virtual Assistant with expertise in content strategy development and editorial calendar management. Leverages data analytics to enhance engagement and optimize campaigns. Collaborates effectively in remote settings to achieve marketing goals and drive brand visibility across multiple platforms.
Overview
2
2
years of professional experience
3
3
Certifications
Work History
Social Media Manager
PamperYourFeet
Accra
03.2025 - 07.2025
- Developed and maintained structured content calendar aligned with marketing objectives to ensure consistent brand voice and timely campaign rollouts across Instagram, Facebook, TikTok, and Twitter.
- Created short-form videos, images, and captions tailored to audience segments and platform best practices to increase post relevance and audience retention.
- Integrated product/service announcements into social plans to drive traffic to website through targeted organic tactics, raising audience awareness.
- Managed community engagement by monitoring channels and responding to comments and messages, routing customer inquiries to relevant teams to enhance brand reputation.
- Coordinated cross-functional campaigns with design and marketing teams to synchronize launches, promotions, and customer communications.
- Used platform analytics and Google Analytics to evaluate content performance and refine posting cadence and creative formats for improved reach and engagement.
Data Entry (Contract)
Ketty Mart
Accra
01.2025 - 02.2025
- Transferred large datasets into electronic spreadsheets, applying validation rules to ensure data integrity and accuracy.
- Verified and processed inventory for 500+ SKUs, improving stock accuracy and record completeness through standardized data-capture practices.
- Recorded serial numbers and maintained inventory logs, enhancing traceability and supporting reconciliation efforts.
- Collaborated with team members to reconcile physical stock with system records, ensuring operational accuracy.
Virtual Assistant (Contract)
Abanmu Ltd.
Koforidua
11.2024 - 01.2025
- Developed and managed annual content calendar, streamlining communications and optimizing campaign timing across channels.
- Managed social media publishing and coordination across Twitter, Instagram, Snapchat, and TikTok, enhancing content consistency and timely delivery.
- Conducted market research and analyzed audience insights to inform content themes and strategic decisions.
- Updated website content and aligned social announcements for unified digital messaging across platforms.
- Executed administrative and operational tasks to support seamless day-to-day operations.
Campus Ambassador Team
ALX
Accra
08.2023 - 09.2023
- Led digital and in-person outreach campaigns, increasing awareness of ALX programs and facilitating registration for over 500 students.
- Promoted ALX programs across campus, driving increased student engagement through targeted outreach.
- Organized events to showcase ALX offerings, facilitating connections with potential participants and enhancing program visibility.
- Advocated for participation in educational programs while supporting peer onboarding to online learning platform, enhancing user engagement.
- Collaborated with peers to collect feedback on program improvements, informing future initiatives and enhancing overall participant experience.
Education
Virtual Assistant Program - Administration
African Leadership Experience (ALX)
Accra03-2025
BBA - Bachelor of Business Administration
University of Professional Studies
Accra, Ghana08-2024
Skills
- Social media strategy
- Social media expertise
- Community engagement
- Audience targeting
- Growth strategies
- Campaign optimization
- Paid social advertising
- Social listening
- Platform analytics
- Google Analytics proficiency
- KPI reporting and analysis
- UTM tracking implementation
- Visual content planning
- Remote/Virtual Assistance
- Snapchat
- TikTok
- Platform insights
- Canva
- Short-form video editing
- Content calendar tools
- Inventory record management
- Remote/Virtual Assistance
- Snapchat
- TikTok
- Platform insights
- Canva
- Short-form video editing
- Content calendar tools
- Inventory record management
Websites
Certification
• Virtual Assistant Training, African Leadership Experience (ALX).
Volunteer Experience
ALX - UPSA Campus Ambassador Team, Accra, Ghana, 08/01/23, 08/31/23, Led outreach campaigns-digital and in-person-raising awareness of ALX programs and facilitating registration of 500+ students., Advocated for participation in educational programs and supported peer onboarding to the online learning platform.
Languages
- Twi
- French
- English, Fluent
- Twi, Conversational
- French, Basic
Timeline
Social Media Manager
PamperYourFeet
03.2025 - 07.2025
Data Entry (Contract)
Ketty Mart
01.2025 - 02.2025
Virtual Assistant (Contract)
Abanmu Ltd.
11.2024 - 01.2025
Campus Ambassador Team
ALX
08.2023 - 09.2023
Virtual Assistant Program - Administration
African Leadership Experience (ALX)
BBA - Bachelor of Business Administration
University of Professional Studies