Summary
Overview
Work History
Education
Skills
Accomplishments
References
Personal Information
Professional Expertise
Timeline
Generic

Allen Quaye

Accra

Summary

Dynamic banking executive with extensive experience at FirstBank Ghana, excelling in strategic planning and team leadership. Proven track record in driving sales growth and enhancing customer engagement through innovative marketing strategies. Adept at negotiation and implementation, consistently delivering results that exceed expectations in competitive environments.

Overview

30
30
years of professional experience

Work History

AGM, Head, Retail Banking

FirstBank Ghana
10.2022 - 01.2026

GM, Head of Sales

ARG 1
01.2021 - 09.2022

GM, Institutional Sales

Phoenix Life Assurance, now Impact Assurance
07.2018 - 12.2020

GM, Marketing, Sales, and Customer Service

GN Bank under receivership
07.2018 - 01.2019

GM, Banking Operations

GN Bank
11.2014 - 07.2018

Head, Sales Coordination

Bank of Africa – Ghana
06.2012 - 11.2014

Head, Retail Banking and Corporate Affairs

Amalgamated Bank Ghana Ltd
03.2008 - 06.2012

Head of Sales and Distribution

Millicom Ghana Ltd
07.2007 - 02.2008

Head of Sales & Marketing

Fidelity Bank Limited
07.2006 - 06.2007

Head of Sales

Standard Chartered Bank Ghana Ltd
06.2004 - 06.2006

Product Development Manager

Standard Chartered Bank
02.2003 - 06.2004

Media Manager / Brands Manager

Unilever Ghana Ltd
06.1996 - 02.2003

Education

B.A. - Economics with Political Science

University of Ghana Business School
01.2012

Post Graduate Diploma - Business Administration & Marketing

University of Ghana
01.2012

Executive Master's - Business Administration

University of Ghana
01.2012

Ghana National College
01.1990

Achimota Secondary School
01.1988

Presbyterian Boys Secondary School
01.1984

Skills

  • Marketing
  • Sales
  • Analytical
  • Strategy Development
  • Implementation Skills
  • Strategic planning
  • Negotiation skills
  • Multichannel retailing
  • Team leadership
  • Effective communication

Accomplishments

  • FirstBank, Introduced Junior Internship programme for child customers, a flagship programme now rolled out into Subsidiary countries.
  • FirstBank, Run 2 deposit campaign, which led to growth in Deposits and NTB of a minimum 32%.
  • FirstBank, Chairman of the Tender Committee and Branch Expansion Committee to ensure value for money for projects and branches.
  • FirstBank, Grew New To Bank from 52k, 75k, and 108k in 2023, 2024, and by end 2025, respectively.
  • FirstBank, Grew deposits from GHS 432m in 2023 to GHS 1.1b in 3 years.
  • FirstBank, Achieved PBT of GHS 26m, GHS 30m and GHS 8m in 2023, 2024 and December 2025.
  • GN Bank and later GN Savings, Created a Customer Service department, with a policy, procedures, turnaround guide, and strategy.
  • GN Bank and later GN Savings, Improved Customer service delivery score from 64% to 75% via Customer service policy, procedure, and processes.
  • GN Bank and later GN Savings, Introduced quarterly recognition schemes for Customer Service and Sales Stars.
  • GN Bank and later GN Savings, Increased CASA deposits from 40% to 76% in one calendar year.
  • GN Bank and later GN Savings, Tripled deposit in 3 years from GHS 436m to GHS 1.4bn.
  • GN Bank and later GN Savings, Signed on Dales, Vision Fund, Wari Money Transfer, and MTN Mobile Money to drive inclusion.
  • GN Bank and later GN Savings, Rolled out Bancassurance sales at GNB, generating GHS 1.6M in two years as commissions.
  • GN Bank and later GN Savings, Recovered $1.5m from two customers who had defaulted on their Letters of Credit established.
  • Bank of Africa – Ghana, Successfully launched Bank of Africa, Ghana, and was responsible for all corporate and Marketing initiatives to build the brand and Elite Banking, a niche banking service to High Networth Individuals.
  • Bank of Africa – Ghana, Roll out a customer referral programme that brought in GH¢10m within 4 months.
  • Bank of Africa – Ghana, Introduced cross-border products and BOA group Products to drive sales within the bank.
  • Bank of Africa – Ghana, Advised recommendations to improve Employer - Employee relations as Chairman of Employer of Choice Committee, some of which were adopted.
  • Bank of Africa – Ghana, Supported Corporate Affairs on matters of marketing, advertising, media buying, and CSR initiatives.
  • Millicom Ghana Ltd, Grew non-dealer sales, i.e., regional office sales by 30% via rural community sales, van sales, Tigo customer clinics, and specific regional sales initiatives.
  • Millicom Ghana Ltd, Grew customer base from 1.2 million subscribers to 2.0 million subscribers in six months.
  • Millicom Ghana Ltd, Brought in 203,396 net new subscribers in November 2007, being the highest ever net new subscribers brought in one month within the Millicom Operations world.
  • Millicom Ghana Ltd, Rolled out a new distributive model with the appointment of six dealers who were to drive sales and distribution nationwide, effective from 11/01/07.
  • Fidelity Bank, Set up the sales department with complete manuals of policies and processes to facilitate the running of the department. At the time of departure, 60 Sales Ambassadors had been trained and were working effectively.
  • Fidelity Bank, Created a sales culture among non-sales personnel who managed to bring over ¢20m new deposits within 4 months.
  • Fidelity Bank, Responsible for the development of advertising materials for Radio and Outdoor materials deployed at premium spots at the least cost.
  • Fidelity Bank, Launched and established Fidelity Bank as a Bank in the banking industry.
  • Standard Chartered Bank, My department brought in new assets (Personal loans and Auto loans) and liabilities (Current, Saving, and Time deposits) to the tune of ¢25m and ¢24m monthly.
  • Standard Chartered Bank, Grew sales force from 56 sales reps to 300+ sales reps, managed effectively with 4 Sales Managers.

References

  • Victor Yaw Asante, CEO/ MD, FirstBank Ghana, 0244325064
  • Roni Mattouk, CEO, ARG1 Ghana, 0244284422

Personal Information

  • Date of Birth: 03/06/71
  • Nationality: Ghanaian

Professional Expertise

Develop and implement strategies to deliver superior sales and marketing performance through efficient allocation of resources and managing priorities to deliver ambitious economic profit performance goals.

Timeline

AGM, Head, Retail Banking

FirstBank Ghana
10.2022 - 01.2026

GM, Head of Sales

ARG 1
01.2021 - 09.2022

GM, Institutional Sales

Phoenix Life Assurance, now Impact Assurance
07.2018 - 12.2020

GM, Marketing, Sales, and Customer Service

GN Bank under receivership
07.2018 - 01.2019

GM, Banking Operations

GN Bank
11.2014 - 07.2018

Head, Sales Coordination

Bank of Africa – Ghana
06.2012 - 11.2014

Head, Retail Banking and Corporate Affairs

Amalgamated Bank Ghana Ltd
03.2008 - 06.2012

Head of Sales and Distribution

Millicom Ghana Ltd
07.2007 - 02.2008

Head of Sales & Marketing

Fidelity Bank Limited
07.2006 - 06.2007

Head of Sales

Standard Chartered Bank Ghana Ltd
06.2004 - 06.2006

Product Development Manager

Standard Chartered Bank
02.2003 - 06.2004

Media Manager / Brands Manager

Unilever Ghana Ltd
06.1996 - 02.2003

B.A. - Economics with Political Science

University of Ghana Business School

Post Graduate Diploma - Business Administration & Marketing

University of Ghana

Executive Master's - Business Administration

University of Ghana

Ghana National College

Achimota Secondary School

Presbyterian Boys Secondary School
Allen Quaye