Ali Mohammed Osman
Kumasi
Summary
Accomplished Marketing Officer with a proven track record at De-Kay’s Homes, enhancing brand visibility and optimizing ROI through strategic marketing and innovative campaign management. Skilled in brand building and persuasive communication, adept at leveraging marketing analytics and CRM management to drive customer engagement and sales.
Overview
1
1
year of professional experience
Work History
Marketing Officer
De-Kay’s Homes
09.2020 - 01.2022
- Increased brand awareness by implementing targeted marketing campaigns and strategies.
- Defined and tracked campaign effectiveness and adjusted strategies accordingly.
- Led creative brainstorming sessions that resulted in innovative ideas for promotional projects.
- Organized events and trade shows to showcase company products and services, generating valuable leads.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Coordinated with sales teams to develop effective promotional materials and sales collateral.
- Implemented data-driven approaches to optimize advertising spend, maximizing return on investment.
- Contributed to the creation of sales presentations that effectively communicated product value propositions.
Education
Bachelor Of Technology - Marketing
Kumasi Technical University
Kumasi , Ghana09.2021
Skills
- Mobile marketing
- Brand building
- Event Planning
- Conversion Rate Optimization
- Customer Segmentation
- CRM Management
- Marketing Analytics
- Multicultural Marketing
- Client acquisition
- Influencer Marketing
- Sales Promotions
- Sales Support
- Global Marketing
- Budget Oversight
- Marketing Plans
- Advertising
- Persuasive
- Strategic Marketing
- Proficiency in Technology
- Innovative
- Strategic thinker
- Recruitment and hiring
- Research
- Prospect targeting
- Social Media
- Competitive Analysis
- Presentations
- Media Relations
- Sales Strategies
- Customer Service-Oriented
- Training and mentoring
- Sales Training
- Product Launches
- Promotions
- App marketing
- Pricing Strategies
- Relationship Building
- Public and Media Relations
- Market Penetration
- Competitor Analysis
Timeline
Marketing Officer
De-Kay’s Homes
09.2020 - 01.2022
Bachelor Of Technology - Marketing
Kumasi Technical University
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