Summary
Overview
Work History
Education
Skills
Certification
Languages
Accomplishments
References
Timeline
Generic

ALHASSAN ABUBAKARI

TAMALE GH

Summary

Dynamic Marketing Manager with a proven track record at PAGSUNG GHANA ASSOCIATION, excelling in social media marketing and strategic thinking. Successfully developed impactful marketing campaigns that enhanced community engagement and increased brand visibility. Adept at data analysis and fostering strong customer relationships, driving growth and maximizing profits through innovative solutions.

Overview

8
8
years of professional experience
2012
2012
years of post-secondary education
1
1
Certification

Work History

MARKETING MANAGER

PAGSUNG GHANA ASSOCIATION
10.2024 - Current
  • Developed marketing materials to promote community events and initiatives.
  • Coordinated social media campaigns to enhance online presence and engagement.
  • Assisted in organizing workshops to educate members on marketing strategies.
  • Conducted market research to identify trends and community needs effectively.
  • Collaborated with local businesses for partnership opportunities and sponsorships.
  • Managed email newsletters to communicate updates and upcoming activities.
  • Supported event planning by securing venues and coordinating logistics.
  • Monitored competitor activities to inform strategic marketing decisions.
  • Generated ideas to increase sales through creative promotions.
  • Created content for promotional materials, including brochures, flyers, and websites.
  • Developed social media marketing strategies to help brand company and increase sales.
  • Maintained relationships with key customers through regular communication.
  • Analyzed market trends to identify potential opportunities for growth.
  • Worked with management team to oversee and monitor marketing strategy.
  • Built relationships with influencers in the industry for increased visibility.
  • Prepared and sent proposals to prospective clients.
  • Prepared monthly sales reports to document sales volumes, potential sales, and areas of proposed client base expansion.
  • Formulated and launched marketing and promotional campaigns to maximize profits.
  • Supervised a team of junior marketers in executing various projects.
  • Designed graphics and logos for advertisements, newsletters, and other marketing collateral.
  • Performed market analysis to better understand target audiences.
  • Organized trade shows and exhibitions to promote brand awareness.
  • Monitored competitors' activities to keep up with industry trends.
  • Developed and implemented marketing plans for new products.
  • Assisted in developing pricing strategies that maximize profits while maintaining customer loyalty.
  • Evaluated the effectiveness of marketing campaigns using analytics tools.
  • Conducted customer research to gain insights into consumer behavior.
  • Collaborated with internal teams on product launches and advertising strategies.
  • Tracked budgets for all marketing initiatives and provided regular updates.
  • Represented company at local and trade association meetings to promote products.
  • Drafted press releases announcing new products or services.
  • Coordinated with external vendors to produce promotional items such as t-shirts and mugs.
  • Planned events such as webinars or seminars to engage customers.
  • Researched emerging technologies in digital marketing space.
  • Marketed research and analyzed data to identify and define audiences.

Collections Agent

ONANGO GHANA
TAMALE, TAMALE
08.2020 - 12.2020
  • Negotiated to collect balance in full.
  • Negotiated with account holders to devise repayment plans and minimize collections receivables.
  • Maintained high volume of calls and met demands of busy and productive group.
  • Managed past due collection calls, skip tracing, outside collections agency coordination and litigation activities.

MARKETING MANAGER

CHURCHWIN GHANA
TAMALE/KUMASI
11.2022 - 08.2024
  • Developed marketing materials to promote community events and initiatives.
  • Coordinated social media campaigns to enhance online presence and engagement.
  • Assisted in organizing workshops to educate members on marketing strategies.
  • Conducted market research to identify trends and community needs effectively.
  • Collaborated with local businesses for partnership opportunities and sponsorships.
  • Managed email newsletters to communicate updates and upcoming activities.
  • Supported event planning by securing venues and coordinating logistics.
  • Monitored competitor activities to inform strategic marketing decisions.
  • Generated ideas to increase sales through creative promotions.
  • Created content for promotional materials, including brochures, flyers, and websites.
  • Developed social media marketing strategies to help brand company and increase sales.
  • Maintained relationships with key customers through regular communication.
  • Analyzed market trends to identify potential opportunities for growth.
  • Worked with management team to oversee and monitor marketing strategy.
  • Built relationships with influencers in the industry for increased visibility.
  • Prepared and sent proposals to prospective clients.
  • Prepared monthly sales reports to document sales volumes, potential sales, and areas of proposed client base expansion.
  • Formulated and launched marketing and promotional campaigns to maximize profits.
  • Supervised a team of junior marketers in executing various projects.
  • Designed graphics and logos for advertisements, newsletters, and other marketing collateral.
  • Performed market analysis to better understand target audiences.
  • Organized trade shows and exhibitions to promote brand awareness.
  • Monitored competitors' activities to keep up with industry trends.
  • Developed and implemented marketing plans for new products.
  • Assisted in developing pricing strategies that maximize profits while maintaining customer loyalty.
  • Evaluated the effectiveness of marketing campaigns using analytics tools.
  • Conducted customer research to gain insights into consumer behavior.
  • Collaborated with internal teams on product launches and advertising strategies.
  • Tracked budgets for all marketing initiatives and provided regular updates.
  • Represented company at local and trade association meetings to promote products.
  • Drafted press releases announcing new products or services.
  • Coordinated with external vendors to produce promotional items such as t-shirts and mugs.
  • Planned events such as webinars or seminars to engage customers.
  • Researched emerging technologies in digital marketing space.
  • Marketed research and analyzed data to identify and define audiences.
  • Tracked and measured marketing outcomes including marketing activities, response, leads, sales, retention, and ROI.
  • Drove consistent, relevant traffic and leads from our social network presence.
  • Established effective working relationships with sales and agency leadership.
  • Managed the design and production of promotional materials, such as websites and brochures.
  • Coordinated with sales teams to develop mutual approaches to problems and opportunities.

AREA ACCOUNT DEVELOPER

MTN GHANA
TAMALE
11.2017 - 08.2019
  • Developed customer relationships through regular communication and follow-ups.
  • Assisted clients in selecting appropriate services to meet their needs.
  • Collaborated with sales teams to identify new business opportunities.
  • Gathered market intelligence to enhance competitive positioning strategies.
  • Supported the implementation of customer feedback mechanisms for service improvement.
  • Created detailed reports on account activities and client interactions.
  • Trained new team members on account management processes and tools.
  • Coordinated with cross-functional teams to resolve client issues efficiently.
  • Exceeded personal sales goals for total revenues and new accounts.
  • Identified prospective customers by using business directories and following leads from existing clients.
  • Implemented changes based on feedback from customers in order to optimize the overall experience.
  • Responded promptly to customer inquiries and complaints in a timely manner.
  • Developed and implemented account strategies to ensure customer satisfaction.
  • Identified areas where cost savings could be achieved without compromising on quality standards.
  • Welcomed prospective customers and current clients and ascertained product needs.
  • Negotiated contracts with vendors to ensure optimal pricing and terms of service delivery.
  • Maintained accurate records of all transactions pertaining to accounts.
  • Monitored customer feedback to identify potential issues or opportunities for improvement.
  • Conducted market research and analyzed competitor accounts to identify areas of improvement.
  • Created detailed reports for clients on account performance and trends.
  • Ensured compliance with industry regulations regarding client privacy and security policies.
  • Collaborated with sales team to develop successful account plans and strategies.
  • Analyzed data from various sources such as surveys, financial statements. to gain insights into customer needs and preferences.
  • Provided training and mentoring support for junior staff members involved in managing accounts.
  • Coordinated with internal teams such as marketing, finance, operations. to ensure smooth execution of all projects related to accounts.
  • Managed client relationships, maintained regular communication with customers, and provided exceptional service.
  • Assisted in developing promotional materials that effectively communicated key features of products and services offered by the company.
  • Obtained new leads through targeted sales plans.
  • Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
  • Greeted and assisted customers to foster positive experiences.
  • Drove sales of company products and services by meeting with customers using strategic and organized approach.
  • Maximized sales by keeping areas tidy, fully stocked and correctly priced.
  • Operated register, handled cash and processed credit card transactions.
  • Provided every customer with comprehensive assistance upon entering store through merchandise selection and completion of purchases.
  • Reset store displays for special events and seasonal merchandise changes.
  • Recognized security risks to properly handle situations.
  • Increased profitability and revenue by identifying customer needs and determining appropriate offerings.
  • Recruited, hired and trained new hires to optimize profitability.
  • Analyzed sales space capacities based on system parameters, securing high stock availability.
  • Reduced process lags by training employees on best practices and protocols.
  • Engaged casual shoppers to provide information about featured products and recommend merchandise, driving sales opportunities.
  • Posed as models for advertising, artistic creation and display of goods.

TRADE DEVELOPMENT REPRESENTATIVE

VODAFONE GHANA
TAMALE
05.2017 - 11.2017
  • Engaged with clients to identify needs and recommend suitable products.
  • Collaborated with sales team to develop effective outreach strategies.
  • Conducted market research to understand industry trends and customer preferences.
  • Managed customer inquiries through phone and email communication channels.
  • Delivered product demonstrations to potential clients, showcasing features and benefits.
  • Maintained accurate records of client interactions using CRM software.
  • Trained new team members on company policies and procedures for client engagement.
  • Assisted in organizing promotional events to enhance brand visibility and customer engagement.
  • Developed and maintained relationships with key stakeholders in the industry.
  • Negotiated contracts with vendors regarding pricing, services rendered.
  • Researched industry trends and monitored changes in customer needs and demands.
  • Established partnerships with external companies to expand reach of business operations.
  • Organized events such as webinars, conferences, seminars. to increase brand awareness.
  • Provided customer support, including responding to inquiries and resolving issues.
  • Analyzed data from surveys to identify areas of improvement within organization.
  • Generated sales reports on a regular basis to track progress towards goals.
  • Developed training programs for staff members related to product knowledge.
  • Implemented strategies that increased customer loyalty through improved communication.
  • Assisted in creating presentations and other materials to introduce products to potential customers.
  • Created detailed proposals outlining product features and benefits for prospective clients.
  • Monitored competitors' activities and reported findings to management team.
  • Collaborated with marketing team to develop effective content for campaigns.
  • Identified target markets, developed strategies, and implemented plans for generating leads.
  • Coordinated logistics associated with shipping products and materials out of warehouse.
  • Participated in trade shows and conventions to promote company's products and services.
  • Prepared weekly activity reports summarizing progress on projects or initiatives.
  • Managed customer databases by entering contact information into CRM system.
  • Generated new prospects and nurtured existing prospects through outbound phone calls and emails.
  • Maintained communication with account executives to facilitate development of sales opportunities.
  • Executed cold calls, social media and other digital strategies to acquire customers.
  • Called on key decision-makers using phone, email and social touches to bring on new business.
  • Communicated prospect needs and account details to prepare team for scheduled introduction meeting.
  • Responded to and qualified inquiries to introduce products and services.
  • Adhered to company initiatives and achieved established goals.
  • Conducted discovery with prospects to evaluate pain points.
  • Leveraged CRM to maintain activity, contact and account information of customers and prospects.
  • Recruited new prospects at various company and industry events.
  • Implemented guidelines for long and short-term development opportunities for self-service solutions and created instructional roadmaps.
  • Utilized social selling techniques to build professional networks and identify sales opportunities.
  • Identified decision-makers within target accounts to streamline the sales process.
  • Customized communication strategies to effectively reach and engage different target audiences.
  • Achieved and exceeded monthly quotas for qualified opportunities generated.
  • Responded promptly to inquiries from potential clients, providing information and assistance.
  • Participated in training sessions to stay updated on product offerings and sales techniques.
  • Worked closely with the sales team to transition qualified leads into the sales process.
  • Developed email and calling scripts to improve outreach effectiveness and efficiency.
  • Utilized CRM tools to track and manage sales pipeline effectively.
  • Collaborated with sales and marketing teams to strategize and implement targeted campaigns.
  • Gathered and analyzed feedback from prospects to improve product offerings and sales strategies.
  • Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
  • Greeted and assisted customers to foster positive experiences.
  • Produced sales documents, finalized deals and filed records.
  • Conducted market research to identify selling possibilities and evaluate customer needs.
  • Drove sales of company products and services by meeting with customers using strategic and organized approach.
  • Maximized sales by keeping areas tidy, fully stocked and correctly priced.
  • Operated register, handled cash and processed credit card transactions.
  • Provided every customer with comprehensive assistance upon entering store through merchandise selection and completion of purchases.
  • Maintained well-stocked and organized sales floor with latest merchandise to drive sustained sales revenue.
  • Replenished and arranged items to maintain appearance.
  • Reset store displays for special events and seasonal merchandise changes.
  • Recognized security risks to properly handle situations.
  • Increased profitability and revenue by identifying customer needs and determining appropriate offerings.
  • Recruited, hired and trained new hires to optimize profitability.
  • Conferred with management to offer feedback on operations and promotions based on customer preferences and purchasing habits.

Education

Bachelor of Science - Accounting

TAMALE TECHNICAL UNIVERSITY
TAMALE
10.2010 - 09.2013

Accounting

NORTHERN SCHOOL OF BUSINESS
TAMALE
10.2006 - 05.2009

RIDGE JUNIOR HIGH SCHOOL
TAMALE

Skills

  • Social media marketing
  • Market research
  • Content creation
  • Event planning
  • Email marketing
  • Customer relationship management
  • Branding strategy
  • Data analysis
  • Sales forecasting
  • Budget tracking
  • Problem solving
  • Effective communication
  • Team leadership
  • Strategic thinking
  • Negotiation skills
  • SEO
  • Content coordination
  • SEO optimization
  • Retail marketing
  • Influencer marketing
  • Marketing campaign development
  • Go-to-market strategy development
  • Customer relationship management (CRM)
  • Corporate communications
  • Marketing analytics
  • Staff management
  • Product development
  • Business development
  • Vendor relations
  • Data analytics
  • Digital marketing
  • Brand development
  • Advertising management

Certification

  • Insurance sales executive
  • Digital marketing strategy
  • Private asset management
  • Workplace ethics

Languages

DAGBANI
First Language
English
Proficient (C2)
C2

Accomplishments

  • Team leader Northern region MTN GHANA
  • BEST SALES EXECUTIVE NORTHERN GHANA 2019
  • BEST AREA ACCOUNTS DEVELOPER NORTHERN REGION

References

References available upon request.

Timeline

MARKETING MANAGER

PAGSUNG GHANA ASSOCIATION
10.2024 - Current

MARKETING MANAGER

CHURCHWIN GHANA
11.2022 - 08.2024

Collections Agent

ONANGO GHANA
08.2020 - 12.2020

AREA ACCOUNT DEVELOPER

MTN GHANA
11.2017 - 08.2019

TRADE DEVELOPMENT REPRESENTATIVE

VODAFONE GHANA
05.2017 - 11.2017

Bachelor of Science - Accounting

TAMALE TECHNICAL UNIVERSITY
10.2010 - 09.2013

Accounting

NORTHERN SCHOOL OF BUSINESS
10.2006 - 05.2009

RIDGE JUNIOR HIGH SCHOOL

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