Alfred Neizer
Accra- Ghana
Summary
Accomplished Sales leader offering high performance leading development and implementation of superior sales strategy. Proven track record of identifying and creating profitable business opportunities, qualifying authentic prospects, and cultivating strong partnerships. Demonstrated expertise in team leadership and development, with over 18 years of leading diverse teams across various industries in FMCG, Media, and telecommunication.
Overview
14
14
years of professional experience
Work History
Head of Sales - Joy Cluster
Multimedia Group
Accra
05.2017 - 04.2020
- Coordinated with marketing teams to develop promotional materials, campaigns, and pricing models.
- Analyzed competitive data and identified opportunities for growth in the marketplace.
- Researched industry trends and consumer preferences to inform product development efforts.
- Monitored performance metrics to ensure targets were met.
- Created training programs for new sales employees.
- Recruited, trained, evaluated, coached, and mentored sales staff members as needed.
Divisional Sales Manager
Guinness Ghana Limited(Diageo)
Accra
04.2012 - 05.2017
- Reviewed customer contracts and negotiated terms as needed in order to maximize profitability.
- Identified areas of improvement within the sales process and developed plans to address them.
- Monitored competitor activities and pricing strategies, providing updates to senior management.
- Utilized data analysis techniques such as market segmentation studies in order to identify potential customers.
- Collaborated with marketing team on developing promotional materials for campaigns.
- Provided guidance and support to regional sales managers in order to optimize their performance.
Area Sales Manager
PZ Cussons
Tema
01.2011 - 03.2012
- Planned, developed and implemented sales strategies in an assigned region.
- Identified new business opportunities within the region through networking activities.
- Coordinated with logistics teams to ensure timely delivery of goods to customers.
- Monitored sales team performance and provided effective training to help each reach targets.
- Established and maintained strong, long-lasting customer relationships by addressing needs and concerns.
Territory Sales Manager
Unilever Ghana Limited
Tema
04.2006 - 12.2010
- Created and managed relationships with key customers in the region.
- Developed and implemented sales plans to achieve regional goals.
- Identified areas of improvement for customer service strategies within the region.
- Provided technical advice and product training to customers and staff on product features, benefits, and uses.
- Developed and implemented sales strategies to increase market share in assigned territory.
Education
Master of Science - Project And Strategic Management
Paris Graduate School of Management
Paris01.2009
Bachelor of Science - Business Administration - Marketing
Central University College
Accra - Ghana06-2005
Skills
- Pipeline Management
- Solution selling
- Sales Coaching
- Revenue Forecasting
- New Business Development
- Strategic Planning
- National account management
- Strategic account development
- Profitability Optimization
- Lead Generation
Accomplishments
- Improved delivery of revenue growth by 25% YOY , realizing overall increase in customer satisfaction and cost efficiency.
- Developed relationships with Key stakeholders, new clients and typically exceeded sales goals by 15%.
- Consistently maintained high customer satisfaction ratings.
- Created highly effective new program that significantly impacted efficiency and improved operations.
- Developed relationships with top 30 new clients and typically exceeded sales goals by 20%.
Timeline
Head of Sales - Joy Cluster
Multimedia Group
05.2017 - 04.2020
Divisional Sales Manager
Guinness Ghana Limited(Diageo)
04.2012 - 05.2017
Area Sales Manager
PZ Cussons
01.2011 - 03.2012
Territory Sales Manager
Unilever Ghana Limited
04.2006 - 12.2010
Master of Science - Project And Strategic Management
Paris Graduate School of Management
Bachelor of Science - Business Administration - Marketing
Central University College
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