Alessandro Carlo De Matteis
Accra
No matter how many times you fail get up and try again, only then will you become better.
Sandro De Matteis
Summary
Highly creative Marketing Manager with an entrepreneurial mindset, proficient in designing and implementing strategic marketing plans and promotional campaigns for brand awareness.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Business Owner
De Matteis Company LLC (Parent Company of smaller Businesses)
Accra
01.2023 - Current
- Running daily activities of the business
- Put together realistic budgets based upon costs and fees for successfully operating business.
- Oversaw business budget planning and administration, accounting functions, purchasing and bi-weekly payroll to handle financial needs.
- Consulted with customers to assess needs and propose optimal solutions.
- Training and motivating new employees to perform daily business functions.
Marketing Manager
Woke SDL (Clothing Brand)
Accra
02.2022 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
- Managed workflow between staff, coordinating documents, planning and creative material distribution.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
Volunteer
Academic City Organising Committee
Accra
02.2022 - Current
- Assisted with special events or programs.
- Maintained clean, neat and operational facilities to serve program needs.
- Used strong interpersonal communication skills to convey information to others.
- Supported engaging, fun and smooth-running events by helping with organization and planning.
Intern, Personal Assistant
Mr. Abdul Jalil, Al Sabr Company
Accra
10.2021 - 09.2022
- Analyzed problems, identified solutions and made decisions.
- Answered incoming telephone calls, took down messages and provided information.
- Transported children to and from school, activities and appointments.
- Sourced and ordered office equipment and supplies.
- Displayed absolute discretion at handling confidential information.
- Organized clients' accommodations prior to arrival to Ghana and performed house-sitting duties as well as chauffeur duties.
- Picked up and dropped off clients at airport.
- Contributed to content creation for company website.
- Drove Alhaji Abdul Jalil to and fro work.
Education
BBA - Entrepreneurship
07.2025
- Member of Welfare Committee
- Professional development completed in Marketing
Skills
- Brand Development
- Social Media Content Creation
- Promotions and Marketing Strategies
- Retail Knowledge and Marketing
- Leadership and People Development
- Business Optimization
- Professional Networking
- Industry Analysis and Expertise
- Google Analytics
- Website Creation
Accomplishments
- Successfully helped organizing school planned events.
- Achieved a successful pop-up shop event where we sold lots of merchandise for Woke SDL through effectively helping with spreading world on social media platforms, coming up with a strategic plan to target young adults and teens and also helping with the sales of the merchandise.
Certification
- Certification for completion of microsoft word and excel program [May 2018]
- High School Diploma [September 2021]
Hobbies
- I love to play around with my social media platforms, create content, engage with my friends and followers to create a community. This helps me study the algorithm and know what trends are in season.
- I enjoy watching sports such as; Formula 1, Football, Basketball and many others.
- I enjoy watching marketing videos about some of the biggest companies in the world and jotting down their strategies that got them to the top.
- I enjoy learning languages and I'm currently learning French and Italian.
- I am constantly trying to improve myself both mentally and physically hence me taking up a proper diet and working out, also meditating and relaxing on my free time
Languages
English
Bilingual or Proficient (C2)
French
Intermediate (B1)
Italian
Beginner (A1)
Twi (Afrikaans)
Upper intermediate (B2)
Ga (Afrikaans)
Upper intermediate (B2)
Ewe (Afrikaans)
Upper intermediate (B2)
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Business Owner - De Matteis Company LLC (Parent Company of smaller Businesses)
01.2023 - Current
Marketing Manager - Woke SDL (Clothing Brand)
02.2022 - Current
Volunteer - Academic City Organising Committee
02.2022 - Current
Intern, Personal Assistant - Mr. Abdul Jalil, Al Sabr Company
10.2021 - 09.2022
Academic City University College - BBA, Entrepreneurship