Akofa Banson

Develop and lead a high performing managerial team,

Supervising all operations and business activities of the country branch to ensure desired results are produced. Liaising with the headquarters in China and other country branch managers in Kenya, Nigeria, Zambia, Tanzania and 13 others in sub-Saharan Africa, to achieve success. Enforcing adherence to legal guidelines and in-house policies to maintain the company’s legality and business ethics and analyzing problematic situations and occurrences while providing solutions to ensure company survival and growth.

• Developed and implemented operational strategies to improve efficiency, reduce costs, and maximize customer satisfaction.

• Created campaigns and strategies, built brand awareness and positioning, Directed, planned and coordinated marketing efforts, Communicated the marketing plan including PR and developed budgets.
• Led the company's partnership with the Dutch Football League to organise the Bundesliga Football School Ghana version in 2019, which trained and enhanced the footballing skills of 100 talented young men and women with Ballon D'Or winner Lothar Matthaus

• Responsible for the day to day running of the company including content acquisition and administering a variety of business functions such as human resources, project management, financials and policies.
• Led the company to achieve its vision which is to develop high quality African TV program content of the highest technical standards, by creating and producing the primetime TV series XCAPADE (2013).
• Worked with Ultima Nigeria on production of popular TV Show “Who Wants To Be A Millionaire” and Project Fame West Africa.
• Created an annual children’s outdoor event dubbed “Kids Day with the stars”.
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• Responsible for aggressive advertising sales for all ABN Programs on Television.
• Liaised with GBC/TV3 and Media Coordinator to ensure all adverts booked on ABN programs were aired in the required programs.
• Developed concepts and promotional campaigns for sponsors of ABN programs on Television.
• Generated monthly revenue schedules and liaised with finance to ensure invoices and Transmission Certificates were appropriately and accurately prepared.

• Responsible for managing the day-to-day activities of the company.
• Conducting thorough analysis of consumer survey data and devising successful marketing strategies based on survey results.
• Led sales improvements to a 200% increase.

• Responsible for sale of advertisement airtime
• General client service
• Seeking sponsorship for TV programs
• Identified target audiences and developed strategies to reach them through various channels.