HubSpot CRM
AKAMETOME KOUTINA
Commercial Director & B2B/B2G Partnerships Specialist – West Africa & Sahel
COMMUNE 4 BAMAKO MALI
Summary
Commercial Director and Strategic Partnerships Specialist with 10+ years of experience driving B2B and B2G growth across West Africa and the Sahel. Expert in key account management, institutional negotiations, trade finance solutions, and high-impact commercial operations. Demonstrated success delivering Pay-TV, IPTV, and satellite solutions for UN missions (MINUSMA), EU security forces (Barkhane, Takuba, EUCAP), diplomatic missions, the Presidency of Mali, and major mining corporations. Strong capability to lead teams, secure tenders, expand markets, and deliver results in complex and high-risk environments. Skilled in CRM systems (HubSpot, Salesforce), KPI-driven leadership, strategic planning, and stakeholder engagement. Fully committed to excellence, operational impact, and international mobility.
Overview
12
12
years of professional experience
7
7
: Professional certifications
Work History
Consultant Spécialiste en Financement du Commerce International
Euro Exim Bank
Bamako
11.2024 - Current
- Advised SMEs and large corporates on structuring secure international trade operations (SBLC, LC, Guarantees).
- Ensured compliance with ICC rules and global banking regulations.
- Developed institutional and corporate portfolios through tailored financial instruments.
- Strengthened risk-mitigation processes and optimized client onboarding.
- Facilitated coordination between clients, banks, and international partners for transaction execution.
- Conducted thorough market research and analysis, providing valuable insights for client decisionmaking.
- Developed and maintained strong client relationships, ensuring high levels of satisfaction and repeat business.
Key Account Manager – B2B/B2G Corporate Clients
CANAL+ Group (CANAL+ BUSINESS)
Bamako
03.2017 - 03.2025
- Managed a strategic portfolio in mining, hospitality, NGOs, telecom and government sectors.
- Achieved +25% annual revenue growth through targeted commercial strategies.
- Negotiated high-value corporate and institutional contracts.
- Led and coached a team of 50 sales staff with +15% quarterly performance increase.
- Reduced outstanding receivables by 15% through improved billing processes.
- Designed dashboards and KPI models to optimize pipeline management.
- Strengthened B2G relationships and contributed to lobbying efforts.
- Launched innovative campaigns resulting in +35% overall revenue growth.
Distribution Manager
TNT SAT AFRICA
Bamako
02.2015 - 02.2017
- Developed and implemented a commercial strategy enabling +20% annual sales growth.
- Negotiated distribution agreements and expanded market coverage by +30%.
- Reduced stock shortages by 25% via improved supply-chain planning.
- Supported field distributors to increase sales by +20%.
- Conducted market intelligence to drive strategic decisions.
Mobile Money Commercial Agent (Internship)
MOOV AFRICA TOGO
09.2013 - 03.2014
- Achieved +40% user adoption during Mobile Money rollout.
- Exceeded monthly activation targets by +25%.
- Improved customer satisfaction by +20% through field support.
I - ncreased brand awareness by +35% through launch caravans.
Education
Master II - Marketing & Communication
Institut International de Management
10.2018
Licence - Marketing & Communication
Institut International de Management
10.2016
DTS - Option Finance & Banque
IAEC
11.2012
BAC - Comptabilité
LA FABIENNE
01.2010
Skills
- Strategic Sales Leadership
- B2B & B2G Partnerships
- Institutional Client Engagement
- Key Account Management
- Trade Finance Solutions (SBLC, LC, Guarantees)
- Commercial Negotiation
- Market Expansion (West Africa & Sahel)
- Revenue Growth & Business Optimization
- Stakeholder Management
- Cross-Functional Team Coordination
- Contract & Proposal Management
- CRM Mastery (HubSpot, Salesforce)
- Data Analysis & KPI Reporting
Certification
• En cours (2024) :
• Lutte contre la fraude et financement du terrorisme (Juin - Déc. 2024)
• Pilotage des opérations digitales (Marketing, Commercial, Communication) (Juillet - Déc. 2024)
• 2023 :
• Certificat Expert Bancaire International – Marketing Bancaire et Crédit Management (Mars 2023 – Mars 2024)
• Formation en anti-discrimination et anti-corruption (Février 2023)
• Analyse des données (NVivo, Stata, SPSS) et gestion d’entreprise (Octobre - Nov. 2023)
• Management des projets spécialisés en achat et approvisionnement (Novembre 2023)
• 2022 :
• Management d’une unité opérationnelle – Pilotage commercial et marketing (Juillet 2022)
• Management opérationnel (Mai 2022)
• 2020 :
• Techniques de prospection des nouveaux clients (Mars 2020)
• Lutte contre la fraude et financement du terrorisme (Juin - Déc. 2024)
• Pilotage des opérations digitales (Marketing, Commercial, Communication) (Juillet - Déc. 2024)
• 2023 :
• Certificat Expert Bancaire International – Marketing Bancaire et Crédit Management (Mars 2023 – Mars 2024)
• Formation en anti-discrimination et anti-corruption (Février 2023)
• Analyse des données (NVivo, Stata, SPSS) et gestion d’entreprise (Octobre - Nov. 2023)
• Management des projets spécialisés en achat et approvisionnement (Novembre 2023)
• 2022 :
• Management d’une unité opérationnelle – Pilotage commercial et marketing (Juillet 2022)
• Management opérationnel (Mai 2022)
• 2020 :
• Techniques de prospection des nouveaux clients (Mars 2020)
Langues
- French: Advanced (C1)
- English: Intermediate (Improving – CEFR A2)
- Bambara: Intermediate
Outils Informatiques
- Analyse de données & Reporting : Power BI (Connaissance partielle), Excel (Maîtrise parfaite)
- CRM & Gestion Client : HubSpot (Maîtrise parfaite), Salesforce (Maîtrise parfaite)
- Bureautique & Présentation : Word (Maîtrise parfaite), PowerPoint (Maîtrise parfaite), Outlook
- Marketing & Communication Digitale : Canva, ChatGPT
- Outils de collaboration : Microsoft Teams, Zoom, Google Meet, O-Connect
References
References available upon request.
Accomplishments
- Delivered Pay-TV, IPTV, satellite and terrestrial broadcast solutions for high-level institutional clients including MINUSMA (UN), Barkhane Force, Takuba Task Force, EUCAP Sahel, diplomatic missions’ base camps, the Presidency of Mali, Bamako International Airport and major mining companies.
- Successfully won and executed sensitive institutional tenders, managing full contract lifecycle: proposal writing, negotiation, compliance, logistics, installation and operational reporting.
- Achieved and exceeded commercial targets despite challenging field conditions (security risks, power outages, fuel shortages), demonstrating strong resilience, adaptability and problem-solving capacity.
- Generated +35% revenue growth through innovative sales strategies and KPI-driven execution.
- Developed a diversified B2B/B2G portfolio across mining, hospitality, telecom, NGO and government sectors, achieving +25% year-over-year growth.
- Led and coached a team of 50 sales agents, achieving +15% performance improvement per quarter.
- Reduced outstanding receivables by 15% through improved billing processes and strengthened debt-recovery strategies.
- Built advanced dashboards and CRM workflows (HubSpot, Salesforce) to enhance sales pipeline, forecasting and customer retention.
- Increased client satisfaction by +30% through tailored solutions, proactive follow-up and excellent service delivery.
- Expanded national distribution network by +30%, improving market coverage and operational reliability.
- Earned 4 distinctions in the 2024 CANAL+ Business Africa Challenge for excellence in performance and commercial leadership.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Affiliations
- Membre REBAF
- Membre portal.prosapient.
Software
Salesforce CRM,
Microsoft Excel (Advanced)
Microsoft Power BI (Working Knowledge)
Microsoft Word,
Microsoft PowerPoint
Outlook
Canva
ChatGPT
Microsoft Teams
Zoom
Google Meet
Lusha
Languages
French
Advanced (C1)
English
Beginner (A1)
Interests
International development
Business strategy & innovation
Trade finance & global markets
Community impact & youth empowerment
Reading & personal growth
Travel & cultural exploration
Timeline
Consultant Spécialiste en Financement du Commerce International
Euro Exim Bank
11.2024 - Current
Key Account Manager – B2B/B2G Corporate Clients
CANAL+ Group (CANAL+ BUSINESS)
03.2017 - 03.2025
Distribution Manager
TNT SAT AFRICA
02.2015 - 02.2017
Mobile Money Commercial Agent (Internship)
MOOV AFRICA TOGO
09.2013 - 03.2014
Master II - Marketing & Communication
Institut International de Management
Licence - Marketing & Communication
Institut International de Management
DTS - Option Finance & Banque
IAEC
BAC - Comptabilité
LA FABIENNE
Additional Information
- Strong resilience and ability to deliver results in challenging and high-risk environments (security issues, energy shortages, fuel constraints).
- Experienced in working with international missions (UN, EU security forces) and governmental institutions with strict compliance requirements.
- Excellent multicultural communication skills developed across West Africa and the Sahel.
- Valid international passport, available for travel and immediate relocation.
- Driving license – Category B.
- Ready for missions, field deployments and international assignments.