AJ Mensah

• Conceptualized and executed responsive UI designs for 5+ web and mobile applications, increasing user engagement by 15% and client satisfaction by 70%
• Developed design guidelines for client redesign efforts that improved visual aesthetics and ensured consistency across projects.
• Aligned with cross-functional team of designers, developers, and product managers to streamline project implementation and meet project milestones; established design sprints that cut down project delivery time by 15%
• Collaborated with cross-functional teams to identify business goals and user pain points, leading to a 70% increase in customer satisfaction scores.

• Designed and optimized player and staff management dashboard screens for the English Football Association; utilized Figma, Slack, Mobbin, and Loom to deliver responsive designs that improved user experience and strengthened engagement by 25%.
• Championed stakeholder interviews to identify and prioritize business goals and user requirements, resulting in a 40% rise in user satisfaction.
• Leveraged expertise in user preferences and accessibility requirements to establish design specifications and optimize approaches.
• Conducted comprehensive design research using Mobbin, NicelyDone, and Dribbble to identify the best product design practices for complex dashboards and data visualization; analyzed 60+ websites, apps, and tools to create a design inspiration library that surged design efficiency by 50%.
• Streamlined design iterations by conducting usability testing sessions with 5+ participants and recording results using Loom; expanded user satisfaction rate by 40%.
  

Enhanced the chat functionality of the mobile app by utilizing data analytics to redesign the messages feature,
resulting in a revitalized and intuitive user experience.

Employed design thinking principles and Figma design systems to develop a captivating user interface and flow
for uploading a video feature, leading to an impressive 40% increase in customer satisfaction.

Kept abreast of emerging UI and UX trends by leveraging Mobbin and Nicelydone to optimize product design
in line with industry standards; increased design efficiency by 60%

Collaborated with stakeholders in weekly design review workshops, providing valuable insights and
recommendations that helped shorten time to market by 10% and acquired pre-seed funding of $1M +
Leveraged expertise in user preferences and accessibility requirements to establish design specifications and
optimize approaches.

• Led the end-to-end UX overhaul of the Fintech mobile application, resulting in a 12% increase in user engagement and satisfaction.
• Conducted 50+ user interviews and surveys, analyzed feedback using NLP to generate comprehensive reports that guided redesign decisions.
• Collaborated with a cross-functional team of product managers, data analysts, and developers on Jira, Slack and Miro to implement new product features that reduced the backlog by 20%.
• Designed wireframes, interactive prototypes, and high-fidelity mock-ups using industry-standard tools such as Adobe Creative Suite and Figma.
• Established a testing protocol to improve product usability and identified key areas for improvement. •
• Conducted A/B tests on 10+ pages, and used data-driven hypotheses to optimize user interfaces, resulting in a 20% increase in conversion rates and a 15% decrease in bounce rates.

• Conceptualized and developed visually stunning using industry standard tools like Adobe illustrator, Photoshop and Figma designs to effectively communicate with 10,000+ customers across multiple product teams
• Collaborated with the marketing department to create impactful campaigns that increased user traction by 70% and conversion rates by 14%
• Managed a diverse creative team for an expansive company portfolio encompassing e-commerce, real estate, and e-ticketing products.

• Conducted user research, including interviews and card sorting exercises, to gain insight into pain points and opportunities.
• Designed user flows, interface designs, and prototypes, and solicited user feedback to ensure optimal usability
• Developed a new website for the company, leveraging my expertise in UX design to create an intuitive and engaging user experience
• Checked copywriting, image design, banners and other features for blending within site content and reviewed graphics for cohesive aesthetics.