Afriyie Duffour Justice
Tema
Summary
Dynamic sales and marketing leader experienced in developing comprehensive strategies to elevate brand presence and engage customers. Expertise in analyzing market trends, fostering partnerships, and training teams to achieve and exceed business goals.
Overview
11
11
years of professional experience
Work History
Sales and Marketing Manager
B. Foster Bakery
Koforidua
06.2019 - Current
- Directed branding, sales enablement and PR strategies to support implementation of comprehensive marketing strategies.
- Developed innovative marketing strategies to enhance brand visibility.
- Developed and implemented sales strategies to target potential customers.
- Coordinated with marketing team to create effective campaigns for products or services.
- Managed social media campaigns to engage customers and increase awareness.
- Coordinated promotional events to drive customer participation and sales.
- Integrated communications campaigns to create awareness, develop pipeline, and bring in new customers.
- Analyzed market trends to identify new opportunities for growth.
- Collaborated with production teams to align product offerings with customer demand.
- Created and distributed promotional materials to increase brand awareness.
- Negotiated deals with vendors and suppliers for procuring necessary resources at competitive prices.
Regional Sales Manager
Godel Ventures (Glo Mobile Distributors)
03.2018 - 07.2019
- Manage and support regional sales teams.
- Led and supported regional sales teams to achieve sales targets and enhance team cohesion.
- Established and nurtured relationships with super dealers, sub-dealers, and retailers to expand market reach.
- Oversaw distribution networks to ensure timely delivery and compliance with standards.
- Ensure compliance with company and industry standards.
- Kept sales records precise and organized to facilitate reporting and analysis.
- Ensured timely management of creditors and payments.
Head of Operations and Marketing
Goodlife FM (Gn Radio)
03.2015 - 06.2018
- Oversaw daily radio operations and compliance.
- Executed targeted marketing and promotional campaigns to increase audience engagement.
- Developed and implemented advertising packages and sponsorships to drive revenue growth.
- Designed advertising packages and sponsorships to enhance brand visibility and market reach.
- Built and maintained advertiser relationships.
- Identified new clients and handled contracts.
- Submitted weekly sales and operations reports.
- Supervised marketing team, setting performance targets and managing commission structures to enhance team motivation.
Education
BA - Information Studies and Political Science
University of Ghana
Legon01-2023
Advanced Diploma Certificate - Legal Studies
Institute of Commercial Management (ICM)
UK01-2014
High School Diploma -
Breman Asikuma Senior High
Central Region01-2013
Skills
- Sales management
- Sales operations
- Client relations
- Social media
- Sales forecasting
- Market analysis
- Digital marketing
- Event coordination
- Sales strategy
Accomplishments
- Designed and implemented result-driven marketing strategies that significantly improved B. Foster Bakery's visibility and customer engagement.
- Managed key regulatory submissions and certifications to maintain smooth business operations.
- Handled daily operational oversight, including transport logistics and product flow, ensuring timely distribution.
- Represented the company in communications, strengthening relationships with stakeholders and partners.
Skills And Abilities
Able to manage daily operations, production, distribution, and customer engagement to support business growth., Strong communication skills with experience coordinating teams and engaging regulators., Able to guide team members, meet deadlines, and stay effective under pressure., Skilled in building and maintaining strong relationships with customers, clients, and business partners., Experience ensuring adherence to industry and regulatory requirements across departments., Able to support the development and execution of marketing initiatives that improve visibility and customer engagement., Skilled in securing partnerships that expand market reach.
Professional Highlights
- Contributed to revenue growth through improved customer service, consistent delivery, and regional expansion.
- Helped increase brand visibility through targeted marketing and reliable market engagement.
- Successfully sourced and supported grant applications while maintaining strong regulatory and stakeholder relations.
Timeline
Sales and Marketing Manager
B. Foster Bakery
06.2019 - Current
Regional Sales Manager
Godel Ventures (Glo Mobile Distributors)
03.2018 - 07.2019
Head of Operations and Marketing
Goodlife FM (Gn Radio)
03.2015 - 06.2018
BA - Information Studies and Political Science
University of Ghana
Advanced Diploma Certificate - Legal Studies
Institute of Commercial Management (ICM)
High School Diploma -
Breman Asikuma Senior High