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Afia Gyamera
Marketing Project Manager
Accra
Summary
Innovative and result-oriented Marketing Project Manager with 5 years of experience in the technology marketing industry. Offering expert insights into creating promotional strategies that capture emerging market trends. Highly proficient in marketing project management and knowledgeable in digital marketing and analytics.
Overview
5
5
years of professional experience
8
8
years of post-secondary education
Work History
Social Media Associate
Transsnet Payments Ghana Limited
07.2019 - Current
- Created marketing campaigns that generated over 200,000 downloads in a year
- Researched key industry trends and competitive insights to keep messaging relevant to target demographic.
- Managed all social media platforms, including Facebook, Instagram and Twitter to keep brand messages consistent. Successfully grew all social media platform audience by 300% in a period of one year
- Shared feedback from digital communities to allow for continuous improvement of product line.
- Monitored KPIs and analyzed performance reports to determine future directions for social media.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Used Google Analytics, to analyze conversion rates across multiple digital channels.
Freelance Marketing Consultant
Agrisolve Ghana Limited
- In charge of all grant applications to raise funds for agricultural projects to support smallholder farmers
- Project Lead on GreenConnect ( an e-market which connects farmers to markets) to improve livelihoods
- Successfully launched GreenConnect and helped over 5000 farmers curb post-harvest losses by 45%
- Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing revenue by 30% within a year
Marketing Project Officer
Databank
07.2018 - 07.2019
- Successfully launched and marketed the Databank Mobile App to reach 20,000 downloads in three months
- Created a digital payment tracking system to track all investment deposits made online at Databank
- Project manager in charge of all digital products and services of Databank (Mobile App, USSD Platforms, Online payment channels e.g. VISA and MasterCard) aimed at improving financial literacy in Ghana.
- In charge of organizing events such as Annual General Meetings and Open forums with clients with the aim of ensuring financial independence in Ghana.
Education
Post Graduate Diploma in Professional Marketing - Level 7
Chartered Institute Of Marketing
United Kingdom 01.2020 - 12.2020
Project Management Certification -
Cambridge Centre Of Excellence
Ghana 07.2018 - 12.2018
Bachelor of Science - Business Administration (Marketing Major)
University Of Ghana Business School
09.2014 - 09.2018
General Arts -
Wesley Girls' High School
Cape Coast 09.2011 - 09.2014
Skills
Communication
undefinedAccomplishments
- Published a research thesis on the Effectiveness of Celebrity Endorsements and Consumer Brand Loyalty
- Implemented an effective Social Marketing Campaign on Energy Conservation in the University of Ghana
- Generated an Integrated Marketing Communication Strategy for a newly introduced brand to capture the market
- Generated a Tourism Marketing Campaign for the Eastern Region of Ghana using Virtual Reality and Artificial Intelligence to promote tourism in Ghana
- Achieved the Honorable Mention Award at the Model United Nations Conference (2013)
Software
Google Adwords
Hubspot
Microsoft Office
Timeline
Post Graduate Diploma in Professional Marketing - Level 7
Chartered Institute Of Marketing
01.2020 - 12.2020
Social Media Associate
Transsnet Payments Ghana Limited
07.2019 - Current
Marketing Project Officer
Databank
07.2018 - 07.2019
Project Management Certification -
Cambridge Centre Of Excellence
07.2018 - 12.2018
Bachelor of Science - Business Administration (Marketing Major)
University Of Ghana Business School
09.2014 - 09.2018
General Arts -
Wesley Girls' High School
09.2011 - 09.2014
Freelance Marketing Consultant
Agrisolve Ghana Limited
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